MadTech is heading to #CES2025 and we're excited to bring back our signature Blowout Bar experience, this time at the DryBar in the Cosmo! If you're looking for a unique and impactful partnership opportunity at #CES to help co-host this exclusive event, let us know! It's an unforgettable way to bring together your female colleagues and clients to a standout experience at #CES! Laura McElhinney Heather Macaulay
MadTech
Advertising Services
MadTech is a product-led consultancy specializing in the AdTech and MarTech categories.
About us
MadTech is a product-led consultancy specializing in the AdTech and MarTech categories. We work with publishers, platforms, agencies and brands as an extension of their teams to build, operationalize and bring to market best in class products. As industry experts, we deliver resources and expertise to drive transformational growth for our partners by combining strategy with hands-on development
- Website
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http://www.madtech.io
External link for MadTech
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Consulting, Advertising, Technology, AdTech, Programmatic, Media, Entrepreneur, Strategy, eCommerce, Product Management, and Opperations
Locations
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Primary
Get directions
New York, US
Employees at MadTech
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Julie Ginches
Fractional CMO, Strategic Advisor, Entrepreneur. Certified AI Mastery Academy, Venture Beat Best CMO Award. CMO with the Midas Touch. Mindfulness &…
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Sandro Camarao
Product Management & Data Strategy Leader
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Bob Walczak
CEO, Entrepreneur, Advisors, Investor, Product Strategy
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Roland Cozzolino
Updates
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MadTech CEO Bob Walczak is heading to #AWSreInvent -- Reach out to meet up in Vegas!
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Bringing the Blowout Bar to Vegas for CES -- let us know if you're interested in partnering!
The MadTech Blowout Bar brings together the industry’s leading women before major events for a mix of glamour and genuine conversation. Yes, a beautiful blowout is part of the experience, but it’s truly about building meaningful connections in a shared, memorable setting where we’ll all cross paths again later in the night. For the NYC edition during Advertising Week, I was grateful to have Ari Paparo lend me the Marketecture Media microphone to interview some incredible women. I left feeling so inspired—these women are thoughtful, intelligent, and intentional about what they stand for. Watch the highlights below! Thank you to TransUnion, Zeta Global, and InMobi Advertising for your partnership, and to all the amazing women who attended and those who shared their insights in the interviews. Can’t wait to see you all in Vegas when the MadTech Blowout Bar heads to CES! Bridgette Blake Lara Mehanna Julie Ginches Rachel (Eisenberg) Gantz Sheevani Raikundalia Sara Camden Christine McGovern Vasuta Agarwal Kyla Dodd Mollie J Garza (she/her) Aubriana Lopez Gillian Rudich Alexandra Theriault Ying Wang Rose Steinberg Joelle Moroney Jenny Yurko Hollis Guerra Fariba Zamaniyan Priti Ohri Nola Solomon Cathy Murphy Laura McElhinney Nicole Evans Megan Godwin Stephanie Wiernik Kathy Argyriou Lauren Wetzel Tina McCain Jeremy Bloom 🌞 AdTechGod (™) Bob Walczak
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Check out David Kaplan latest ANA article, "The Continuing Education of In-House Agencies," for a deep dive into the training and strategy behind successful in-house agency models. Especially notable are the insights from Laura McElhinney, Chief Data Officer at MadTech, who brings clarity to the intricate process of empowering internal teams. Laura’s expertise on in-house agency setup, from building core competencies to preventing "groupthink," resonates with every organization aspiring to future-proof their internal teams. As she points out, training goes beyond skills—it's about language, identity, and adapting to the ever-evolving landscape of technology. https://lnkd.in/gYSjrzPh
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MadTech is excited to help Snowflake customers connect with platforms across the AdTech and MarTech ecosystem! Our MadConnect app is now live in the Snowflake marketplace.
We've got some fresh finds for you on the Snowflake Marketplace! Try the latest and greatest in data, apps, and AI ➡️ MadTech - Connect Snowflake with leading platforms in the AdTech and MarTech ecosystems https://lnkd.in/gedA724s RoyaltyRange - Financial data of listed companies from the SEC https://lnkd.in/gedA724s AtData - Identify an alternate point of contact for an organziation https://lnkd.in/gHKhPxvC OMNY Health - Longitudinal and deidentified US patient data https://lnkd.in/gAwExe6F
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MadTech reposted this
Return to the Golden Era of Madison Ave The Return of the Golden Era of Madison Ave event was a perfect blend of fun and fantastic networking. Thank you to everyone who attended, sponsored, and supported this event! Sponsors: 🌟 Basis Technologies 🌟 Magnite, LiveIntent, Inc. TransUnion, InMobi, Zeta Global Fluency - Advertising Automation Platform AdRoll, a division of NextRoll, HUMAN, Comscore, Inc., FanServ, BidSwitch, Protected by Mediaocean, Duration Media LLC., Colossus SSP, Adform Hosts: MadTech Aperiam Marketecture Media #madisonavereturn #adtechcommunity
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MadTech reposted this
Reflecting on an impactful Advertising Week… It’s an exciting time in the industry - M&A abounds, antitrust fragments, privacy challenges. Seismic changes shake the ground at every turn, but despite this, the smartest folks around undergird it all, keeping a steady hand on the rudder. It’s the people in our space that bring to life innovative, path-creating solutions to the most pressing challenges we face, whether in attention, commerce, curation, or collaboration. To that, I’m glad I had the chance to reconnect with my friends piloting the industry toward safe(r) harbor. Y’all rock. Lauren Wetzel Emily Kistner Jenna Berg Courtney Hanson Matt Sattel Jay Wolff Megan Pagliuca Matt Barash Elizabeth N. Kate Roganti Ariele (Sommer) Strauss Patrick Roman Gut Suzanna Stevens Sam Garfield Mike Brooks Mahesh Narayanan Haroon Syed Karl Rosen CC: AdTechGod (™), Marketecture Media, ADWEEK, MadTech
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The MadTech Blowout Bar was a huge success! Thanks to our partners Zeta Global InMobi Advertising TransUnion for making it such a special afternoon with an outstanding group of women! Laura McElhinney Heather Macaulay Sara Camden Stephanie Wiernik Christine McGovern Bridgette Blake
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lockr is revolutionizing the digital publishing landscape by taking on data partner contract complexity and liability—so publishers don’t have to. MadTech’s MadConnect proudly powers lockr’s platform-to-platform connectivity, ensuring seamless, secure, and compliant data exchange to Lotame, ArcSpan, FirstID, Illuma and Google Ad Manager, amongst others being added to AIM. Together, we’re enabling a safer, more efficient future for digital publishing. https://lnkd.in/g8vdXA8k
Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To | AdExchanger
adexchanger.com
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Check out this insightful piece in AI Business by our Chief Data Officer Laura McElhinney "AI Depends on a Consumable Data Layer." Laura highlights key traits of data-mature organizations, emphasizing that the path to data maturity is a journey that requires not just technology but also continuous human input, oversight, intervention, and leadership. If you're looking to understand how data maturity fuels AI success, this article is a must-read! #AI #DataMaturity #Leadership #DataScience #AIInnovation #MadTech https://lnkd.in/gycx92PK
AI Depends on a Consumable Data Layer
aibusiness.com