Rachel (Eisenberg) Gantz

Drumroll...for today's episode of CMSWire's CMO Circle - *How to Become a CMO*: https://lnkd.in/eUAX6dTa Today’s interview explores the journey to CMO, and the steps you can start taking now to get there. Watch and learn: - How to set clear career goals and work backward to build your skills - The skills beyond marketing you need to develop - The importance of building a strong, reciprocal network

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Is Market Mix Modeling (#MMM) the only tool your partner wields? At Leavened, while MMM is a cornerstone, our expertise spans the full spectrum of marketing analytics. This breadth allows us to identify unique opportunities and recommend strategies beyond where you're currently investing. If MMM isn't the right fit for a particular challenge, we’re honest about it. Our team’s extensive experience across all facets of marketing analytics enables us to pivot when necessary, offering tailored solutions like incrementality studies or controlled experiments to address outliers without bias. Moreover, for clients needing immediate insights, we collaborate with attribution agencies to develop proxies and real-time response curves, ensuring you receive timely, actionable data. Choosing a partner with a versatile toolkit ensures an MMM solution and a comprehensive marketing analytics strategy tailored to your brand's unique needs. #Leavened #MarketingMixModeling #measurement #analytics

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Are Traditional SEO Tactics Effective for AI Overviews? 🤔💡 Find out from Phase2's Jason Hamrick, Principal Strategist of Data & Insights, in the clip below! For deeper insights and actionable strategies on AI Overviews and how healthcare marketers can stay ahead, watch full webinar with Phase2 and our partner Yext that also features Taylor Lavery, Global Campaigns Manager, and Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine. 📺 View it here: https://hubs.la/Q02G3tdT0 #AIOverviews #SEOTactics #HealthcareMarketing #DigitalStrategy #Webinar #MarketingInsights

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Measurement and attribution of activity has been a challenge for practitioners since marketing time began. But in this video, Greg Salmon, Chief Commercial Officer of Agent3 Group, and Michael Taylor-Sadeghi, Associate Director, RevTech & Ops, Agent3, discuss how innovations in technology and data mean marketers can finally be more confident in linking their activity and programs to commercial outcomes. Measurement breeds confidence! Watch here: https://hubs.li/Q02yf2R80

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Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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Haus raises $20M led by 01 Advisors to enhance marketing measurement with new Causal Attribution product, providing daily insights on incremental impacts of marketing decisions. Read the Latest full News - https://lnkd.in/dq2BrwHa #MarTech #MarTechedge #Haus #MarketingMeasurement #CausalAttribution #FundingAnnouncement #DecisionScience #GeoLift #MarketingTech #InvestingInGrowth #DataDrivenMarketing #AdTech

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AI Overviews present challenges and opportunities for healthcare marketers. To win in this new era of search, create a compelling content strategy, go back to the basics of SEO, and prioritize listings and reviews. Check it out here: yex.tt/45B1Vlb

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Did you miss anything? This week our CEO, Chris Allan, recently shared some invaluable insights on how CMOs and CFOs can move beyond cost management to foster true collaboration. https://lnkd.in/eyZZFXU5 This week's article breaks down exactly how agencies can use AI to innovate in advertising to help improve creative development, optimize media buying, enable personalization at scale, and streamline workflows. Read in full: https://lnkd.in/eQyNhYjc Our monthly newsletter is out now for its first edition giving you all the biggest industry news of the month and keeping you up with all things Adludio. Check it out: https://lnkd.in/eutiAcJf #aiadvertising #adtech #adludio

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Katie Manty of Omnicom Health Group joins us tomorrow at 3 pm ET for this week's livestream to explore how data can drive the customer experience. Join Katie with hosts Eric Sigel Jeff Sigel and Elena Putilina, PhD #tech #healthtech #datadriven #TwinningStrategy #data #bigdata #scaling #business

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How valuable is Add To Cart (ATC) as a metric? Meghan Howard, Chicory’s CRO, discusses this and the need for standardization as the retail media space continues to grow in her latest op-ed with AdExchanger! Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates: https://lnkd.in/esXmqhfC

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🚨 Attention all market research pros! 🚨 We’re doing a quick and anonymous micro-survey pulse-check on how Q4 2024 is shaping up across the industry. Is business booming? Declining? Are focus groups making a comeback? Is synthetic sample the new avocado toast? 🥑 We want YOUR input. Whether you’re crushing it with qualitative insights, traditional surveys, scaling online communities, or just trying to decode what “trending methodologies” actually means, this survey is for you. It’s short, it’s judgment-free, and we’ll share the results publicly so we can all see where the industry is headed together. 👉 https://lnkd.in/gvx8h2a3 👈 It’s also anonymous, so you can be as honest as your grandma after two glasses of wine. 🍷 Cheers to insights, trends, and maybe figuring out why everyone keeps asking about Q4! #mrx #marketresearch #facetofacemrx #q4 #feedback #qualitativeresearch #quantitativeresearch #iiex #greenbook #quirks #qrca #mrmw #tmre #insightsassociation

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Had a great, data-driven discussion with Scott Breitenother, CEO of the Brooklyn Data Co. (a Velir company). He shares some great tips for anyone seeking to make better use of #data and #dataanalysis within their organizations. Check out our new interview! #data #dataanalysis

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Are you a testing tool with a less than stellar panel? Or how about an agency looking to scale up your recruiting services? Check out our best-in-market recruitment API. Details below.

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𝐇𝐨𝐰 𝐰𝐞𝐥𝐥 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐫𝐮𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐩𝐚𝐢𝐧 𝐩𝐨𝐢𝐧𝐭𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬’ 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬?   Join us for an exclusive webcast where GLG market research professionals Per-Henrik Karlsson and Shuvro Mainuddin will share invaluable strategies for understanding your customers on a deeper level, refining your product strategies, and crafting compelling marketing messages. In this interactive session, you’ll learn the importance of accurate, unbiased, and actionable VoC research, along with strategies for implementing a successful VoC program, effective customer segmentation techniques, the optimal blend of qualitative and quantitative data, and methods for ensuring your research resonates with stakeholders and drives actionable results.   Register now to secure your spot! https://ter.li/3y6wah #GLG #APAC #ComplimentaryWebcast #VoiceofCustomer #CustomerInsights #GLGResearch #Webcast

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👀 Check out this session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Leaders from buzzback and Quadrant Strategies. Discover how AI can align with your #qualitativeresearch objectives leading to practical applications that will help you gain next-gen #insights and save dozens of hours per project and thousands of dollars. 📹 Watch Now: https://lnkd.in/ghKdcHu3 #MarketResearch #QualReserach #GenAI #GenerativeAI #ResearchAgency #MRXAgency

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What a great time on the Marketers That Matter® Visionaries podcast discussion how to unlock true value in AI - especially in marketing organizations. 3 takeaways: 🤖 Extract robotic tasks from humans 🚫 Don't confuse ML (optimization) with AI (prediction) 👷‍♂️ Get dirty yourself using it

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After a year of collective belt tightening across B2B tech, now is the time to double down on your investment in top of funnel brand awareness. New research from TrustRadius and Pavilion indicates that while 2023 had buyers focusing mainly on the potential ROI of their purchases ("prove it or lose it"), in 2024, buyers are leaning more heavily on trust, transparency and brand when making decisions. But there's a disconnect. Just as buyers are shifting their focus to trusted brands, brands themselves have failed to adapt, with many allocating less of their discretionary marketing spend toward top-of-funnel brand awareness initiatives (an average of 38%) and more to demand generation (an average of 53%). The full report will be officially published on June 10, but I've got a sneak peek for you 😉 . Check it out below to get all the data ⤵ and learn why now is the time to double down on brand. #marketing #brandawareness #kathleenhq

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💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.💡   "A big blind side that CMOs have is that they don't think they can slow down to figure out the most efficient way to do less while still efficiently producing the results they need to produce." - Christina Kyriazi Christina emphasizes the importance of CMOs engaging directly with customers, aligning marketing and sales metrics, and prioritizing activities for success. Her analytical approach offers actionable strategies to enhance marketing efficiency, including reducing pipeline size for better close rates and leveraging customer benchmarking for continuous improvement and thought leadership. Click through to learn more - https://lnkd.in/gD4fgj6b #SVP #SeniorVicePresidentMarketing #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #MarketingROI #CustomerFocus #ICPStrategy #AnalyticalMarketing

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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