What a great time on the Marketers That Matter® Visionaries podcast discussion how to unlock true value in AI - especially in marketing organizations. 3 takeaways: 🤖 Extract robotic tasks from humans 🚫 Don't confuse ML (optimization) with AI (prediction) 👷♂️ Get dirty yourself using it
In case you missed their live conversation on Visionaries, jump over to where you like to listen to your podcasts, subscribe to "MTM VISIONARIES," and see how Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Douglas Rozen, CMO at Rokt think #GenAI will impact the way we work. In their conversation, they cover: - How they are using #AI every day to increase productivity - How their #marketingteams are experimenting with AI - How customers are utilizing AI in innovative ways - Job creation vs. Job elimination - Their best #careeradvice - How #B2Bmarketing practices have changed - Learnings after moving from #B2C to B2B marketing - Which function they believe will not be touched by AI, and which will be obsolete - What college degrees are going to be most important in the future You can read the recap or listen to their episode here: 👇👇👇 https://lnkd.in/gkiAVwPE
Fantastic insights, thanks for sharing! How do you recommend organizations start integrating AI smoothly?
Thank you Douglas Rozen for joining us! Looking forward to seeing you at the Rokt headquarters in NYC this fall!
It was a great discussion! Thank you for sharing such great insights with us.