Douglas Rozen’s Post

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Transformative CEO & CMO | Omni-channel innovator | Successful growth driver | Creator of great teams

What a great time on the Marketers That Matter® Visionaries podcast discussion how to unlock true value in AI - especially in marketing organizations. 3 takeaways: 🤖 Extract robotic tasks from humans 🚫 Don't confuse ML (optimization) with AI (prediction) 👷♂️ Get dirty yourself using it

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In case you missed their live conversation on Visionaries, jump over to where you like to listen to your podcasts, subscribe to "MTM VISIONARIES," and see how Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Douglas Rozen, CMO at Rokt think #GenAI will impact the way we work. In their conversation, they cover: - How they are using #AI every day to increase productivity  - How their #marketingteams are experimenting with AI  - How customers are utilizing AI in innovative ways   - Job creation vs. Job elimination  - Their best #careeradvice - How #B2Bmarketing practices have changed - Learnings after moving from #B2C to B2B marketing - Which function they believe will not be touched by AI, and which will be obsolete - What college degrees are going to be most important in the future You can read the recap or listen to their episode here: 👇👇👇 https://lnkd.in/gkiAVwPE

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It was a great discussion! Thank you for sharing such great insights with us.

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Michael Pihosh

Software Development | Managed Team | Team extestion | AI/ML Development

6mo

Fantastic insights, thanks for sharing! How do you recommend organizations start integrating AI smoothly?

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Kristin Valentine

Chief Marketing Officer at 24 Seven

6mo

Thank you Douglas Rozen for joining us! Looking forward to seeing you at the Rokt headquarters in NYC this fall!

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