Aubriana Lopez

Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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Check out my a new piece #adexchager on how agencies can use AI to gain control over the platforms algorithms and enable better use of future-proofed media strategies. #razorfish

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OUTBRAIN Outbrain is nearing a deal to acquire or merge with Teads, owned by Altice. The negotiations are advanced but not yet finalized, and the deal could still fall through or face competition from another bidder. Article: https://lnkd.in/g8sPp9kY

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Interested in understanding the intricacies of Attention in advertising? Curious about its correlation with clicks, memories, and driving sales? 🤔 Check out this insightful video where the CEO of Lumen Research Ltd delves into their attention model, a framework that we at Teads also heavily leverage. #Advertising #Attention #Marketing #Sales #Teads #LumenResearch

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Retail media ads receive a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify. High engagement comes at the cost of viewability, however, as only 36% of retail media ads placed on retailers’ owned inventory were seen, compared with 73% for audience extension inventory. Shout out to EMARKETER for their valuable Charts (and stats) of the Day. At Adsta, our CPGs and retailers continue to see the most success from balanced retail media strategies that include both onsite and offsite placements, often from different specialized providers. Offsite may have more reach, but onsite delivers engaged users in a buying mindset. #retailmedia #digitalmarketing #cpgs #consumergoods #groceryretail #retail #onsitemedia #offsitemedia

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🌟 Explore Success Stories with NJ Advance Media! 🌟 Want to see how we've helped businesses achieve their goals? Check out our latest case studies to witness the impact of our innovative solutions across different industries. From enhancing brand visibility to driving sales, our success stories highlight the power of strategic media and marketing. #SuccessStories #CaseStudies #NJAdvanceMedia #Marketing #BusinessGrowth"

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Excited to share our CEO Jason Fairchild's latest insights on what we’re calling TV 2.0 – a transformation that’s changing how brands approach TV advertising! With TV 2.0, advertisers can truly have it all: they can target traditional TV reach and frequency, or leverage CTV to drive advanced outcomes like store visits, online searches, and even conversions. Check out Jason’s article on TV 2.0 below, and feel free to reach out if you’d like to explore what this new era of TV can mean for your brand.

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Today, programmatic now accounts for three-fourths of all CTV transactions as digital video ad spending becomes more focused on performance-driven outcomes like sales, leads, and website actions. #AdSpend #Advertising #CTV #Programmatic

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Interesting findings from recent reports from Integral Ad Science on how attention drives better outcomes - and what advertisers think about about the attention landscape in 2024: https://lnkd.in/eCbUr3eX

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Kudos Samuel Youn. It's great to see this called out from premium publishers. MFA in some senses was encouraged over the years by giving such importance on the (now perceived as) vanity metrics and KPIs. Take for example infinite scroll which until recently was perceived as a positive way to increase content consumption and in turn yield more revenue in comparison to traditional clicks to more content. Now it's been targeted as a source or signal of MFA. Everyone along the chain between the publisher and the buyer benefited from an increase in revenue which Samuel rightly points out was heavily incentivised through rev share based relationships. The answer may be clear (find a way to incentivise non MFA behavior) but the path there is murk at best if only left to publishers to remedy on their own... especially if they are handed more rev share based solutions to help solve things. Also love your call out to Sovrn as they have moved away from rev shares (credit to Walter Knapp for seeing this years ago on the SSP side). It takes alot to go against the grain but I believe (hope?) that we will see more to follow. #adtech #mfa

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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On the service provider side, traditional operators and telcos are looking for TV options to offer and entice or retain customers as they pivot away from traditional pay TV and prioritize broadband growth, where pairing entertainment can help maintain customer relationships for other services. In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as long as feasible.” Parks Associates research showed that as of Q1 2024 Charter’s Spectrum TV services are in 23% of internet homes, up yoy from its 19% market share in each 2022 and 2023. Sorensen wrote that service providers are adopting streaming bundles to lower operational expenses and to appeal to larger advertisers by enabling ad buying across multiple platforms. “Additionally, bundles help prevent churn of the subscriber completely departing,” wrote Sorensen. “Parks Associates anticipates we will continue to see the reemergence of a new kind bundle as a way for pay-TV providers to reengage and entice lost customers.” https://lnkd.in/gUbgPY8J

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One more NYC ecommerce dinner before going heads down for Holiday '24. Thank you Shai Frank and Eddie Patzsch ✌️ from Optimove for co-hosting! Great group of ecommerce leaders and vibrant discussion on Holiday '24 expectations, which then swung to, you guessed it, a debate about the impact of AI including what are reasonable expectations. AI may not have have an Nvidia impact on retailer/brand valuations, but if it boosts EBITDA by 10% or 20% that is still a huge win and worth pursuing. #perspective Jessica Li, Katherine Yoo, Jeffrey Goldstein, Alex Brocklehurst, Kimberly Landry Wallengren, Pooja Chandiramani, Kim Mancuso Telford, Maxim Renaerts, Nicholas Falzon, Mike Coble, Russell Peterson, Tina Chan, Urvi Mehta, Kate Leary Marinaro, Elizabeth Garry, Jesse Allouf

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Had a great, data-driven discussion with Scott Breitenother, CEO of the Brooklyn Data Co. (a Velir company). He shares some great tips for anyone seeking to make better use of #data and #dataanalysis within their organizations. Check out our new interview! #data #dataanalysis

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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For years, publishers have been chasing clicks on a CPM-driven ad product. The New York Times Advertising is reshaping that economy by focusing on the real USP of Display Ads. Display advertising on premium sites is about delivering meaningful attention: connecting the right message to the right audience in a premium environment through high-quality, trustworthy content. The recipe: Premium High-Impact Ad Product (“Flex Suite”) + Contextual Targeting matching Ads with the right content ("BrandMatch") + Focusing on the right metrics (“Attention instead of Clicks”).

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Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

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If you work in AdTech sales or marketing, and talk about programmatic a lot but don't yet know the origin of the IAB Tech Lab protocol that facilitates it, I highly recommend taking a listen to this Marketecture Media podcast between Ari Paparo & Bill Simmons, who launched it back in 2010. The discussion gets into the weeds of why a protocol was needed, who the first DSPs and SSPs were to support it, and how it has gone from 6 pages, to over a 100 as more digital channels such as CTV & DOOH embrace programmatic trading. It was good to hear them talking about some of the names in AdTech we no longer hear also such as Turn, DataXu, The Rubicon Project, Nexage, AppNexus et al as they set the scene... #DigitalAdvertising #Programmatic #AdTech #DSP #SSP

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