Blaise Lucey

Martech spending accounts for almost 20% of marketing's budget. So why are CMOs reporting they're utilizing barely half of their existing tech stack? Explore the major battle no one is talking about and learn how to tackle tech waste head on. With technology costs expected to account for over 30% of marketing's budget by 2029, one thing is clear: this problem isn't going anywhere. Millie Hogue shares her take: https://lnkd.in/gWSK37Vd #martech #technology #marketingtips #digitalmarketing #CMO

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CMA Members, the Ask a Marketer Anything SERIES FINALE kicks off at 4:20 pm ET TOMORROW! In this session, we'll discuss establishing and maintaining relationships with media, strategies for increasing media visibility, and more. Save your spot now: https://hubs.la/Q02GznN_0

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62% of agencies report that they're actively honing their GTM approach. But what does that look like in practice? Here's what five agency leaders had to say. Liz Walker from Distinctly states, “Diversifying our agency’s offerings and expanding into new industries has helped to future-proof the business. This approach mitigates risks and opens new avenues for growth.” Tom Perry at Sherpa marketing focuses on productization: “It’s really started to pay off. We’re seeing new clients come in specifically for these offerings, and it’s creating a more stable revenue base.” Will King, co-founder of Epix Media, shares, “We decided to focus on a handful of key clients and really invest in those relationships. The result has been bigger projects and more stable revenue.” Tom Etherington at Evolved emphasizes the shift to automotive: “We’re going after automotive, where our experience lies. We’re just leaning into our strength.” For Vicki Young at Nalla, taking a niche approach to her workload has helped with both cementing work for her team, and making sure the agency’s portfolio is well-rounded. “We’ve become more selective in the work we take on, and it’s allowed us to build deeper, more meaningful relationships with clients.” Deepening relationships with specific target audiences or expanding your offerings to include landing pages, email campaigns, and other digital assets can help you scale effectively. Whether you choose to niche down or diversify, understanding your strengths and market demands is essential. Explore the full Agency Hackers x Wix Studio Agency Forecast report: 👉 https://lnkd.in/dvmFjyJN

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Struggling to translate marketing jargon into C-suite gold? 🤯 This article from Shiv Gupta offers a playbook for CMOs facing the challenge of proving marketing's value. 🎯 Learn how to pick the right metrics (think lead score & ROI), ditch the vanity metrics, and communicate with finance in a language they understand. 💰 Your C-suite will thank you! 😎 #marketing #metrics #csuite #b2bmarketing Link to the article: https://lnkd.in/ejHhrV49

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B2B marketing often struggles with creativity, not just due to leadership mindsets, but because success is measured by outcomes that don’t align with how advertising works. The focus on Marketing Qualified Leads (MQLs) creates limitations, forcing marketing to act like sales and prioritize immediate lead generation over brand building. The real issue with MQLs is they push marketing to deliver near-term outcomes, overlooking future customer creation. Effective B2B marketing should focus on staying top of mind for potential buyers, ensuring brand recall when decisions are made. Advertising should build brand awareness, not just generate leads. Consistently reaching buyers, connecting messaging to their needs, and maintaining brand consistency can create a competitive edge. Leadership must allocate resources for long-term brand building, allowing marketing to fulfill its true potential. MarTech | Liam Moroney | #B2BMarketing #BrandBuilding #MarketingStrategy #DemandGen #LeadGeneration #MarketingInnovation #Activate_ms

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Peak advertiser body, the Association of National Advertisers, is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, "sometimes prefer" arbitrage. More on this in the latest blog from AlikeAudience ⬇️ https://lnkd.in/gXf_PG4Y

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🚀 Dive deep into "Content Marketing for Niche Audiences" with Marketing Director Monica Hoyer, CPC, ELI-MP's latest blog post! Discover tailored strategies that resonate specifically with your unique customer base. From leveraging social media to podcasting, learn how to engage effectively and become a thought leader in your niche. Perfect for businesses aiming to enhance connection and conversion. 🌟 #contentmarketing #nichemarketing #digitalstrategy

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There’s a consensus that marketers and digital professionals aren’t making the most of MarTech solutions, but there’s debate about why that’s the case. https://ow.ly/CMaN50SEb3C Amperity #marketing #martech #technology

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Everyone’s talking about Fractional CMOs. But what about Fractional Agencies? VSA Partner and Head of Client Delivery Susan Pfeifer recently wrote a piece for ADWEEK about what agencies and clients stand to gain by rethinking the current ways of working. In her piece, she lays out how a fractional approach could create a much-needed bridge between project-based engagements and retainer models: “By combining the flexibility of the project-based model along with the stability and long-term relationships of the retainer model, clients get agencies that will provide adaptable, ongoing support and a consistent focus on the client’s overall business health and strategy.” Check out the piece below, and thank you ADWEEK for the feature!

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Unlock the secrets to high-performing client-agency relationships with our Leadership Guide for Agencies. Learn how to pivot from service to leadership for long-term success. https://hubs.la/Q02sZqQZ0

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Explore how to leverage generative AI, like ChatGPT, for creating effective A/B test variants in email campaigns. This article provides insights into an agency's use of AI for copywriting while maintaining client privacy. https://hubs.la/Q02WyQ6p0

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👀 Check out this session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Leaders from buzzback and Quadrant Strategies. Discover how AI can align with your #qualitativeresearch objectives leading to practical applications that will help you gain next-gen #insights and save dozens of hours per project and thousands of dollars. 📹 Watch Now: https://lnkd.in/ghKdcHu3 #MarketResearch #QualReserach #GenAI #GenerativeAI #ResearchAgency #MRXAgency

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Are your marketing narratives getting lost in the AI-generated noise? Discover how to craft stories that cut through the digital clutter and connect with your audience on a deeper level. Learn the art of blending GenAI with human creativity in our latest blog. ➡️ https://ow.ly/ySuc50RqvMt #DigitalMarketing #ContentStrategy #Storytelling #DigitalStorytelling

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Are your marketing narratives getting lost in the AI-generated noise? Discover how to craft stories that cut through the digital clutter and connect with your audience on a deeper level. Learn the art of blending GenAI with human creativity in our latest blog. ➡️ https://ow.ly/ySuc50RqvMt

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Are your marketing narratives getting lost in the AI-generated noise? Discover how to craft stories that cut through the digital clutter and connect with your audience on a deeper level. Learn the art of blending GenAI with human creativity in our latest blog. ➡️ https://ow.ly/ySuc50RqvMt

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Did you know high-growth advertisers focused on lead generation are using significantly more AI than low-growth companies?* Learn how to turn prospects into profit with Google AI at Think Lead Gen on Air TOMORROW 12:30pm ET! 🚀 Validate your holistic Lead Gen strategy with leaders like Richard Chandler from K12. Register NOW ➡️ https://goo.gle/47W0oY1 #ThinkLeadGen2024 *Google/Advertiser Perceptions, Balancing Lead Value & Volume Study, US, n=1150 (high growth n = 492; low growth n = 658), Marketers spending $75k or more annually on lead gen advertising, Fielded August 2024.

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Rather than struggling to calculate revenue-based returns, build your measurement strategy around the full business value of content. In this Chief Content Officer article, get expert advice and examples from: Michael Estrin, Richard Murphy, Annie Granatstein, Tiahn Wetzler, Tiffany Muriel, Andy Crestodina #ROI #ContentStrategy

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