Marissa Kraines

** CMOs, Drowning in Marketing Data? ** 🛟 Stop treading water and chart a course for success with SQOR.ai. Unify your data, gain actionable insights, and say goodbye to data silos. Get a clear picture of your marketing performance and finally see what's driving real ROI. 📈 ✨ 🆓 Get a FREE 3-month trial & breathe easy! 👉 SQORLINKEDIN2024 👈 SQOR.ai saves you time ⏰ and money💲 by bringing all your marketing data together. Imagine spending less time drowning in reports and more time crafting winning campaigns. 🏆 #ActiveCampaign #Ahrefs #Amplitude #GoogleAnalytics #Asana #BingAds #Braze #Buffer #Canva #Clearbit #ContentFly #Contentful #ContentStudio #Convertkit #ConvertFlow #CreativeCloud #Customerio #emarketer #FacebookAds #FacebookPixel #Facebook #Figma #Flurry #GoogleAds #Heap #Hootsuite #Hubspot #JoinMe #Kissmetrics #Mailchimp #Metamarkets #Mixpanel #Semrush #SendGrid #Sumo #SurveyMonkey #TwitterAds #Vector #Vidyard #Wistia #Zendesk #ZohoConnect #Marketing #Leaders #CMO #Metrics #Campaigns #Data #VPMarketing #SQOR #SQORai #AI #BI #Insights #CSuite #VP #LP #NoCode #SaaS #B2B

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The role of the CMO is no longer just about branding and advertising. Today's CMOs are expected to drive growth, leverage data, and master new technologies—all while keeping pace with ever-changing customer demands. 📈 This can feel overwhelming, but it doesn't have to be. The right agency partner can become a powerful extension of your team. Look for an agency partner that goes beyond traditional marketing, offering data-driven strategies and expertise to tackle your toughest challenges and deliver measurable ROI. Click here to read more and unlock tips to find the right agency partner ➡️ https://bit.ly/3z6NZ66 #CMOlife #MarketingStrategy #AgencyPartners #B2BMarketing #DigitalMarketing

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Did you know high-growth advertisers focused on lead generation are using significantly more AI than low-growth companies?* Learn how to turn prospects into profit with Google AI at Think Lead Gen on Air TOMORROW 12:30pm ET! 🚀 Validate your holistic Lead Gen strategy with leaders like Richard Chandler from K12. Register NOW ➡️ https://goo.gle/47W0oY1 #ThinkLeadGen2024 *Google/Advertiser Perceptions, Balancing Lead Value & Volume Study, US, n=1150 (high growth n = 492; low growth n = 658), Marketers spending $75k or more annually on lead gen advertising, Fielded August 2024.

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Interesting findings from recent reports from Integral Ad Science on how attention drives better outcomes - and what advertisers think about about the attention landscape in 2024: https://lnkd.in/eCbUr3eX

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Amazon's Prime Day may be over, but many key shopping days are still ahead. Are your teams prepared? In this clip, Keith Jelinek highlights the significance of the upcoming holiday season and presents the Ankura Holiday Readiness Checklist. This valuable resource is designed to help your teams swiftly adapt and optimize strategies to boost revenue and achieve success during this crucial period. Download our checklist now to empower your teams with the tools they need to thrive this holiday season: https://lnkd.in/e8WCwCpk

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Is your marketing mix future-proof? As we edge closer to a cookieless world, the urgency for marketers to adapt has never been more critical. The transition away from reliance on third-party cookies means rethinking strategies and embracing new tools for attribution measurement. Turn this challenge into an opportunity by leaning into first-party data, exploring contextual advertising, and investing in privacy-friendly tracking solutions. It's time to innovate and lead in the next era of digital marketing. Stay ahead of the curve and ensure your marketing strategies are not just surviving but thriving in a cookieless future. #Attribution #MarketingAndAdvertising #Advertising #MarketingAnalytics #Strategy #Provalytics #Cookies

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Here's what you should (and really shouldn't) do when it comes to Personalized Video.

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Elevating brand experience through audience attention — Lancôme's campaign with Onyx by Outbrain sets a new standard for digital engagement. Discover how #AttentionMetrics and custom experiences led to a 57% boost in Attention Unit: https://outbra.in/48ZrZqi

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Unlock reliable, global data with Profiles by Kantar's Omnibus Surveys. 🌍 With coverage across 53 markets, robust sample sizes of 1,000+ respondents, and quick turnarounds with results in just a few days—you’ll receive diverse, actionable data to guide impactful decisions. Our Omnibus Surveys are perfect for one-off studies or regular tracking, helping you stay agile in an ever-changing market landscape. Start your next project with trusted data that drives confidence: https://lnkd.in/gCHaABEF #MarketResearch #GlobalData #KantarProfiles #OmnibusSurveys

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Introducing 💡 Spotlight 💡 It’s your cheat sheet to HubSpot’s 100+ latest updates — including these 4 biggies we know you’ll love: 🧡 Service Hub connects service and success together to help customers faster 🧡 Content Hub takes content creation into the future with a single piece of content – remixing everything from blogs to social, and more 🧡 Commerce Hub makes B2B buying and selling SO MUCH smoother from wherever you transact 🧡 HubSpot AI powers all our Hubs and the Smart CRM so you can deliver the best experiences possible Reinvention starts here at hubspot.com/spotlight

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Instant commerce is revolutionizing eCommerce by merging digital ads with in-person experiences. Matt Dornfeld from Feedonomics shares how brands can drive foot traffic and enable BOPIS (buy online, pick up in store) with strategies like Google ads and Walmart's Local Finds. This hybrid approach isn’t just convenient—it’s an innovative way to create unexpected brand exposure and loyal customers. Watch the full episode here: groov.co/4epFMsU

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Discover the buyer's perspective on SPO, from improved brand safety to reduced carbon emissions! Learn more about our research in Performance Marketing World.

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Data from Adobe highlights a surge in interest for in-store shopping this holiday season, sparking opportunities for retailers to expand #retailmedia and #digitalinstore initiatives. Survey findings reveal that 61% of shoppers prioritize the in-store experience, showing a 21% increase from last year, with 35% opting for in-store shopping to avoid online order delays. My advice? **The line between online and offline purchases continues to blur, emphasizing the importance of a seamless shopper experience across price, product, and payments. **Remember to measure and validate your brand's relevance to the overall shopping experience and focus on creative strategies to engage customers effectively. For more data and my commentary, check out the full article by Laurie Sullivan at MediaPost. It's a timely resource for those knee-deep in #holiday2024 planning mode. Find the article here: https://okt.to/X2YpsT

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How are marketing leaders thinking about AI? Join Klaviyo's webinar on July 23 at 1 PM EST to hear insights from 600+ marketers at top brands about how they're using AI—and how they expect it to change in the future. Plus, hear from our internal AI experts on how they see these trends playing out. https://bit.ly/3y4oAda

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64% of B2B marketing leaders don’t trust their own measurement systems. Marketing’s credibility hinges on data and insights, yet poor alignment with organizational objectives leaves marketers measuring the wrong things. It's time to ditch outdated sourcing metrics and refocus on what truly drives business growth. Is your marketing team measuring what matters? 📊 Forrester | Ross Graber | #MarketingStrategy #DataDriven #B2BMarketing #MarketingAnalytics #MarketingMetrics #BusinessGrowth #Activate_ms

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Kantar experts Marc Glovsky, Jorge Alagon and Graham Staplehurst sat down with Marketing-Accountability-Standards-Board to discuss our Blueprint for Brand Growth, the evidence based framework that helps marketers focus on the key drivers and barriers to brand growth. Learn how you can leverage data-driven insights and industry best practices to make informed decisions, allocate resources effectively, and drive sustainable growth. Watch the session here: https://lnkd.in/gDXUvghS

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Check out our in-depth analysis of Meta ad trends from late August! Discover how these shifts could impact your campaigns and why partnering with an agency like GeistM is essential for navigating them successfully 📊 Written by Nitanti Alur with insights from Matthew Whitaker https://lnkd.in/eSqjfpV4 #marketing #adtrends #metatrends #contentmarketing #perfromancemarketing #digitaladagency #advertising

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Vera Sidlova joined Affectiva's #HumanCentricAI podcast to talk about Kantar Creative Effectiveness Awards and what makes an ad truly effective. Listen to the podcast to learn and how you can apply these insights to your campaigns: https://lnkd.in/gN2DYnah #AdTestingAI #CreativeEffectiveness #Advertising #AdTrends #BrandStrategy #KantarCEA

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