Risa Crandall 🚀

As connected TV takes on a growing role in the advertising landscape, it’s crucial for advertisers to navigate its fragmentation effectively. By proactively focusing on brand safety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape. #CTV #DigitalAdvertising

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IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB): The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. The playbook underscores the need for effective closed-loop measurement to […] #DOOH #digitalbillboards #digitalsignage

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For as much energy as #advertisers and agencies have put into supply path optimization over the years, the #programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically. This helps to explain why Digitas North America is planning to take a stricter approach to how it sources inventory. In this piece by Tim Peterson, we speak to Leah Askew.

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Advertisers everywhere are looking to make the most of AI. While those in AdTech look to make use of its data analysis capabilities, I find it interesting how advertisers themselves are looking to incorporate AI into the creative aspects of advertising, especially as an alternative to A/B testing. Things like dynamic personalization certainly seem interesting, but questions about how the cost inherent to these tools translates over to results still looms heavy over the industry as a whole. #AdTech #Innovation #Data #AI

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As the digital advertising landscape continues to evolve, the key question remains: Is your SSP adding unique value? Jayson Dubin, Scott Schroeder, and Luke Schoenberger discuss why adding more SSPs might offer short-term gains but could lead to long-term inefficiencies. Remember, it’s about quality not quantity. Ready to dive deeper? Click the link below to hear the full discussion! https://lnkd.in/e2ifteDz

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🎤 Gen Z places a high value on authenticity, especially when it comes to where brands are investing their dollars. Hear more from Michael Roca, Executive Director, ELEVATE at Omnicom Media Group, in our "Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing" webinar. Watch now: https://hubs.ly/Q02LsjD40. #genz #multiculturalmarketing #diverseconsumerism #DEI #whitepaper

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OAAA has released a new study that reveals the effectiveness of digital out-of-home (#DOOH) advertising, highlighting its unmatched capability to engage consumers compared to other media. Enhance your marketing strategies with Xchange ➡ [email protected]

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Listen here 👉 https://lnkd.in/eZShmk5n 👈 in our latest 🎙️ episode, Omnicom Commerce CEO Jacquelyn Baker talks about why the acquisition of Flywheel helps Omnicom deliver #fullfunnel integrated marketing to #cpgbrands

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📈 Retail media is evolving fast, with new ad formats, non-endemic partnerships, and competition from financial media networks changing the game. Access our charts to see where retail media is headed next: https://lnkd.in/e6GcnpNs

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More than just media.

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We couldn't agree with you more! "These marketers often experience sticker shock when they encounter the $20 to $30 CPMs typical of CTV advertising. The cost disparity can lead some to chase lower CPMs. But chasing the lowest CPMs is akin to buying penny stocks instead of blue-chip stocks—while the former might seem like a bargain, the latter offers far greater value, better campaign performance and more stability." "CPMs Are The Wrong Metrics To Prioritize In CTV Advertising" | AdExchanger https://hubs.ly/Q02X_SKP0

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Are you curious how data-driven curation can help drive efficiency for brands? Stacy Bohrer shares how the role of the SSP has evolved to help buyers leverage curated data to refine their targeting to reach their desired audiences. Read more in our blog: https://bit.ly/3SzJat6 #DemandAddressability #Curation

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The rise of #retailmedianetworks (RMNs) in digital advertising brings exciting prospects, but it's not all smooth sailing. Challenges like inconsistent campaign reporting and talent scarcity must be addressed to capitalize on the projected $45 billion investment by 2023. Learn more https://lnkd.in/dSCQDFja Incisiv Maj Neha Ghai

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"Retail Media is more than just a performance channel — it’s a brand-building powerhouse." Upwave's Jon Stewart discusses how retail media is transforming advertising, with proprietary data from Upwave. Read more here: https://lnkd.in/gqsCihSw #retailmedia #ecommerce #brandmarketing

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"Among other findings, the most recent CEO Study on Marketing and the CMO from Boathouse found that a CEO’s trust and shared vision with the CMO has dropped considerably from 2022 to this year. Specifically, where 56% of CEOs used to think the CMO 'supports me in driving my long-term vision' in 2022, that number dropped to 31% this year. Likewise, where 32% of CEOs said the CMO 'is on my side, I trust them' in 2022, it dropped to 20% this year. For John Connors, those findings can be used in such a way to get CMOs the information and data points he or she needs to align successfully with the CEO — and keep his or her job. By extension, if the media agency is doing their job for the CMO, they’re more likely to keep the client." Read more about John's talk with Michael Burgi from Digiday's 2024 Fall Media Buying Summit.

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In episode 13 of #ThePubWayPodcast, Mike and I sit down with Keith Gooberman, CEO and Co-Founder of Pontiac Intelligence, to discuss the role of DSPs in the CTV space, contextual advertising, and the upcoming 2024 Pontiac Summit, bringing together industry leaders across the ecosystem. During the episode, we covered: 🔐 Pontiac Intelligence and the changing privacy landscape 📺 The Role of DSPs in the CTV Space 🌐 The evolution of contextual advertising 🎧 Listen now: https://lnkd.in/ess9eqxu #CTV #Publishers #AdTech #ContextualAdvertising Seedtag

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Home screen advertising: CTV gets a landing page for premium advertisers. Industry watchers share the CTV home screen has found takers from across categories – retail, automotive, luxury and CPG brands; offers advertisers an array of display options for different timespans. Nikhil Kumar, Prabhvir Sahmey, #ParasMehta, Sharath Madhavan comment. ✍ Shantanu David #pitch #ctv #landingpage #retail #automotive #cpg #advertising

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