Paul Gubbins

In a recent Q&A with VideoWeek, Head of AV, Harry Packshaw, shared his perspective on the challenges of the complex Connected TV (CTV) market. As the industry grapples with ad fraud threats and an abundance of platforms, there is an inherent need for collaboration and cross-channel measurement. By video advertising excelling at building emotional connections with consumers, it makes it a powerful tool for both brand building and short-term sales for advertisers. Read the full interview here to find out more: https://lnkd.in/dmdDFWSC #CTV #VideoAdvertising #BrandBuilding

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Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

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Dive into how streaming sports, like the Olympic Games, are revolutionizing the advertising landscape with unparalleled targeting and data-driven insights in TVBEurope's recent article by David Dembowski, SVP of Global Sales at Operative. Embrace the new era of streaming with personalized and interactive ad capabilities that could redefine the status quo of TV advertising. Don't miss this insightful read! #StreamingSports #Advertising #Olympics2024 #MediaInnovation https://lnkd.in/eD635yFf

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Adapting to the modern landscape is good, but you have to ensure that you really look and don't just see it through old eyes with selective memory and understanding.

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"The streaming age is here to stay", comments James Hill, Chief Commercial Officer, EXTE. With Connected TV (CTV) becoming an increasingly more crucial medium in the digital industry, how can brands make their content stand out in such a competitive landscape? 📺 Alistair Wedderburn, Senior Display & Mobile Manager at ROAST adds, "The success of CTV will rely on sport advertising because events like the Super Bowl are still mostly dominated by linear TV broadcasters. As we begin to see more and more tech/streaming companies invest in advertising at these events, we will begin to see CTV become a more popular choice of advertising. In turn, slowly but surely, more sporting events will be available on these 'On Demand' services." Check out Hill's full article in NewDigitalAge following the link in the comments. #CTV #ConnectedTV #Digital #DigitalUpdates

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#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

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This is a hot topic in #contentstrategy for #monetization of content whilst avoiding #fast and #fastchannels

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#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

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#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

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#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

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#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

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#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

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#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

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#FASTchannels have been a significant global development in the streaming media and #CTV landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of #FAST as a content monetization model. https://lnkd.in/dK-b4rRr #broadcastmedia #contentstrategy #streamingmedia #radiobroadcasting #streaming #entrepreneur #programmatic #digitaltransformation #adtech #avod #ott

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📊 Positive Signs for UK Ad Market 📊 GREAT NEWS! The latest Advertising Association WARC AA /WARC report highlights strong growth in UK adspend, projecting a promising £43.1bn for 2025. Agencies – make sure you win your share by being on your new business A-GAME. At The Great Pitch Company, we drive up win rates and drive down wasted resources. We focus our efforts in two key areas for our clients: Great Now: Converting live pitches into wins through pitch consultancy and performance coaching. Great Forever: Ensuring the correct culture, people and processes to win consistently through consultancy and training programmes. Our clients see us as Management Consultants specialising in business development in the communications industry and through our partnerships, we have delivered step-change results transforming businesses, brands and reputations. So to ensure you are ready for 2025 contact us for a FREE 60-minute consultation on your new business health. #UkAdMarket #BusinessDevelopment #NewBusiness #AA #WARC #TheGreatPitchCompany #GreatNow #GreatForever

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This level of acceleration of streaming adoption will drive the transition from broadcast at a much faster rate than forecast by Ofcom... understanding already that consumers are also on an accelerating adoption.

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The rise of ad-supported streaming, FAST channels, and AI influences on CTV - where is CTV headed in Europe? Join Cadi Jones from Index Exchange, Ekkehardt Schlottbohm from PubMatic, and moderator Tom Hudspith from GroupMNexus as they discuss the rapid growth of CTV in new European markets. From understanding regional consumer trends to overcoming market-specific challenges, this session will equip you with the knowledge to succeed: https://lnkd.in/dsDgXzRp

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🚨 New episode of Inside Content: Samsung TV Plus on monetising FAST and AVOD content and evolving industry trends On this episode of Inside Content, Jed Ayloff, Senior Analyst at 3Vision is joined by Chris Gregory, Strategic Content Partner Lead at Samsung TV Plus. They dive into Samsung TV Plus EMEA’s approach to monetising FAST and AVOD content, highlighting the platform’s increasing focus on premium partnerships, content exclusivity, and the localisation of content for European markets. They also explore the role of sports programming and live events as drivers for engagement and viewership, the unique challenges posed by fragmented advertising markets, and the evolving use of AI and contextual advertising. 🎙 Listen to the episode: https://lnkd.in/e8WQQzc5

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