AdRoll, a division of NextRoll

Through our partnership with Improvado, we're making marketing data more accessible. Imagine your essential metrics consolidated into one neat package. 📦 That's what our new Cross-Channel Attribution dashboard can do. With our new dashboard, expect great things: • Un-siloed marketing stack • Full performance picture • Better budgeting decisions Learn more about our partnership and its perks here: https://bit.ly/452xMuE

#ICYMI: Looking to 2025, how do you want to reward customers for coming back? In our latest webinar, Alejandra Tenorio shared with us a couple of her favorite exemplary rewards programs. If you want to build or improve a customer loyalty going into next year, this webinar is a must-watch: https://bit.ly/4fmJRzh

This is your #adrollreminder to set aside some intentional time away from work this weekend. We're into the busiest time of the year for many advertisers, but it's still important to take a break and be with loved ones when you can. We wish a Happy Thanksgiving to all Rollers who celebrate!

🗞️ November newsletter here! If you've already finalized holiday campaigns, sit back, relax, and read our content on building full-funnel marketing strategies that extend well into 2025. 🪑 If you're still tweaking campaigns in the mad holiday rush, check out our guide on holiday advertising in the shortened 2024 season.

"The holidays often bring a large influx of new customers. A well-executed strategy can help transform these one-time shoppers into repeat customers." Courtney Herb, our Sr. Director of Brand Marketing and PR, gave a holistic approach to holiday marketing in her recent Digital Marketing News article. While funneling shoppers toward holiday products, consider how to build customer loyalty and bring them back in the new year — that's what full-funnel marketing is about. You can check out Courtney's article here: https://bit.ly/3CCncAq

Programmatic or non-programmatic advertising? While programmatic advertising is on the rise, both still have their place in marketing mixes. We detail their differences in our latest blog post: https://bit.ly/40XOmf3

What about Q1? Leading with a solid strategy to attract shoppers after the holidays keeps the momentum going. Here's what we recommend: 💸 Give them another sale: Attract shoppers who didn’t get everything they wanted for the holidays or who haven’t finished their shopping. 🎆 Tap into the new year: Encourage consumers to try something new or work on self-improvement. 📦 Celebrate the new year with a new product: A new year is a great time to schedule the big reveal of a new product or a product enhancement. 🏎️ Keep your foot on the digital marketing gas pedal: With CPMs at their lowest point all year, this is the perfect opportunity to cost-effectively engage your target audience. 🎯 Retarget, retarget, retarget: In Q1 in particular, this recovers sales from customers who abandoned carts during holiday shopping. Our blog post covers these tips in detail: https://bit.ly/3UJcGNT

#ICYMI: Are you stuck converting loyalty points to dollars in your head? 😵💫💰 Alejandra Tenorio of RMS Beauty discovered that their loyalty program had higher engagement when they ditched the points system. Speaking to customers in a language they understood — money, rather than points — helped customers quickly see the value of their purchases. 📹 Want more tips on effective loyalty programs? Watch the full webinar here: https://bit.ly/4fmJRzh

Take a look into our crystal ball and see what 2025 brings for marketing. 🔮 No one knows the future, but our Chief Business Officer Vibhor Kapoor has some profound insights: 🪦 GenAI, social commerce, and retail media are moving into the Plateau of Productivity. 📈 Thanks to AI advances, intelligence driven decision-making will be easier than ever. 📚 Storytelling will cut through the marketing clutter as the lines between real and virtual blur. ☄️ We'll turn even more attention to marketing impact, with a focus on profitable growth. 📹 Video will continue to capture attention as the importance of storytelling grows. What do you think? Take a look at the article to learn more about why we're moving in this direction after all the hype trends this year: https://bit.ly/3Zdjh5P

"Cross-channel attribution is easier said than done." You've heard it. Have you ever felt that way, too? Our recent webinar helps viewers understand the real-time insights for quick data-driven decision making. The tools exist to make cross-channel attribution easier for you. We have one of those tools at AdRoll! Watch the webinar now for our tips on CCA: https://bit.ly/3Cke5nV