Bridgette Blake

Google Cloud recognizes #datacollaboration is the strongest path to combatting signal loss. 🍪 With #BigQuery data clean rooms, marketing teams have a powerful way to unlock privacy-focused data collaboration and advanced analytics for the future. ☁️ LiveRamp, with the combined power of Habu, is excited to build on top of this foundation to give ALL business users a powerful application layer and cloud-native identity that accelerate speed-to-value, data fidelity, and ecosystem connectivity. Learn more:

11

The return to real growth is arriving. Vendors and partners are reporting positive movement in second-quarter sales, and the forecast calls for accelerating growth in the second half. The uptick is just as Channelnomics forecasted since 2023. However, nothing is certain. The channel still faces some significant speedbumps on its way to robust growth in 2025 and 2026. #itchannels #partnerships #ecosystems #sales #growth https://lnkd.in/gHpGubcM

2

Embracing these opportunities will build customer loyalty and elevate your business.

4

How is AI transforming data collaboration use cases? Machine Learning and Generative AI are game-changing enablers of data collaboration via clean rooms. What’s most exciting though: Generative AI is set to transform the collaborative efforts of non-technical users. Read the full LiveRamp report for all of our findings!

10

Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

3

A great article on the critical role of data in achieving an effective #omnichannel strategy. You can check it out here: https://lnkd.in/gv4ht7ur

8

Join pharosIQ and Comcast Business at the Forrester B2B NA Summit on May 6th. We'll be discussing how signal-driven content syndication has transformed the approach to generating revenue. Get insights into practical solutions that can enhance your sales pipeline. #B2BMarketing #IntentSignals #ForresterB2B

17

It was great to talk to MarTech Series on debunking the most common B2B marketing myths, how CMOs can partner effectively with sales, why leaders need to be thoughtful with AI, and some of the marketing strategies we use at HashiCorp. Read the full interview here: https://lnkd.in/gEmyJk3u 

57

Forrester Consulting found that 9 out of 10 companies agree – data collaboration is critical to driving revenue growth. Download this study to: 🛒 Uncover top data collaboration use cases for industries with different goals and varying degrees of first-party data 💲 Learn about new revenue opportunities across customer loyalty, data privacy, product innovation, and more 🤝 Gain key recommendations on how to overcome barriers to data collaboration Download your copy:

1

Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

3

We're heading to Chicago in April! 🛩 Come join Digital Summit Series for one of the most popular destinations in our schedule. Tickets are $300 off for a limited time so grab those savings while you can!! #digitalsummit #marketingconference #marketingexcellence #digitalmarketing

6

Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

16

The AI conversation in retail often gets stuck on automation, but here's what excites me: AI's potential to create intensely personal, human experiences at scale. It's not just about efficiency - it's about crafting those meaningful moments that make customers feel truly seen and understood. 🤝 Michele Fitzpatrick nails it in this Retail Today roundtable - it's about using AI to transform digital interactions into deeply personal connections. Think less 'robot efficiency' and more 'digital empathy.' This piece beautifully breaks down how retailers can harness AI to create those magic moments that turn shoppers into loyal advocates. Great read for anyone passionate about using technology to deliver intensely personal human experiences in retail. The future of retail isn't just automated - it's authentically and personally connected. 🎯 #RetailInnovation #RetailTechnology #AIinRetail #RetailStrategy #FutureOfRetail #CustomerLoyalty #AI #MarketingAutomation

16

For marketers, breaking down silos means tearing down the walls between a brand’s web, social, mobile, CRM, POS, and Call Center interactions to form a single, human-centric view of our fans, followers, purchasers, and those with something to say. Our goal? To foster happier, healthier, and more valuable customer relationships. And guess what? That's exactly what I'm working on right now! Stay tuned for more updates.

4

As with any innovation, executive leaders must understand the drivers and barriers that come with using generative AI. 2024 is the year of generative AI implementation for many the clients I work with. Love being able to share this research with everyone and hope that it helps your cross-functional teams!   Explore Gartner for IT's proven applications of GenAI to enhance your customer experience. #GartnerIT #CIO #GenerativeAI #CMO #GartnerMKTG

18

1 Comment

"A food and beverage company could mine half of its value from a digital and Al transformation of the customer and channel management innovation zone." McKinsey & Company states in an analysis released on October 3rd. For my CPG community on Linkedin, please comment & share what have you implemented so far and what the pain points have been (if any). Check out "Fortune or fiction? The real value of a digital and Al transformation in CPG" https://lnkd.in/eZbZmHPN

8

1 Comment

Curious about how a clean room operates? Check out this demo to experience the capabilities of the LiveRamp Clean Room powered by Habu! Learn how you can run straightforward queries, generate comprehensive reports, and consolidate data from all channels seamlessly—all without any coding required.

6