Robert Davis

If you are looking to bring your research insights to life, making them more accessible and decipherable by your key stakeholders, check out how we can help you do just that with #Enlyta.

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If you’re thinking about what your Qual strategy looks like in 2025 and beyond, this new webinar with our own Liz White and Karen Lynch from Greenbook is a must see! Don’t miss it!

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For some brands, the approach to being Different is obvious, explicit and intuitive. But the challenge to build credentials of Difference requires understanding which positioning will most effectively and credibly work for your brand. What can you do in 2025 to build Difference that works for your brand? Register for the learning session tomorrow (14 November) to get guidance and insights from our experts and Kantar data: 📌https://lnkd.in/giH8JnQA #2025Plan #Marketing #Webinar #Brand #Difference

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I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.

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Positioning your brand optimally can be the difference between high success and low to no success. Best to do the upfront work to get it right. SIVO can help you use the Brand Benefit Ladder to assess how clear your messages really are. SIVO, Inc. Kerry Juhl Julie Rose Natasha Weith Jessica Ochoa Meaghan Bradley Brent Budke

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See below for the latest from Radius on how human-centered AI research bridges the duality between data and insight. #AI #Insights #HumanCentered

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Watch Mirena Zannou, Consumer Insights & Brand Strategy Leader Discuss: - How a two-question strategy (monetary and personal impact) can help justify customer journey research to stakeholders - What post-pandemic consumer habit changes mean for customer journey research - How early engagement with project activators provides crucial context and boosts their involvement in customer journey mapping initiatives Watch the full episode here: https://lnkd.in/gnypDfia #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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Watch Mirena Zannou, Consumer Insights & Brand Strategy Leader Discuss: - How a two-question strategy (monetary and personal impact) can help justify customer journey research to stakeholders - What post-pandemic consumer habit changes mean for customer journey research - How early engagement with project activators provides crucial context and boosts their involvement in customer journey mapping initiatives Watch the full episode here: https://lnkd.in/gnypDfia #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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For Marketers: This article could also have been titled "How Brands Got So Boring." Agencies have always dealt in cultural arbitrage, but to create true and lasting differentiation we need to start paying more attention to the divergent ideas and get off the short-cycle hype machine. https://lnkd.in/eXh8Juqw

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The trend cycle can be exhausting. It can be challenging to understand which trends to act on, which trends to pass on and which trends hold the biggest growth opportunities for your brand specifically. We’ll tackle those common struggles and chat through how to turn insights into action and our process to uncover overlooked opportunities today at 1pm ET. Bonus: We will also create a custom fractal map for attendees! If you aren't sure what that is, tune in...

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Are your touchpoints just functional or do they make your new customers feel at home? Our data shows that if your encounters transcended functionality and recommendation to imprint in people’s memories, your brand will be chosen more often. Mary Kyriakidi & Peter Aitken explain why consistent, distinctive, unexpected, magically different experiences will positively impact on your business’s bottom line: https://lnkd.in/gR_Qijcj #CX #DiaryOfACMO

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Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live. Read why... https://lnkd.in/gMzfrhvY

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Having experienced the future of data collection with Conversational Surveys, first hand! I must admit that it is set to change insights gathering process by engaging customers in natural conversations. We used Chatbot to create dynamic surveys that adapt to responses, enhancing engagement and data quality. With this approach, we can help with enhanced user engagement, higher quality data, and improved completion rates. #ConversationalSurveys #CustomerEngagement #MRX #MarketResearch #MachineLearning #AI

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2024 has been a record year for my research practice in terms of the number of market research studies I have published. In early December I will be publishing my seventh report of the year. Overall, this research effort surveyed thousands of IT professionals and included scores of one-on-one deep-dive interviews. My research practice is laser-focused on understanding the evolving role of network infrastructure and operations teams. Here's the year in review: 1. NetSecOps: Examining How Network and Security Teams Collaobrate for a Better Digital Future. https://lnkd.in/e-Bn74Zk 2. Enterprise Network Automation: Emerging From the Dark Ages and Reaching Toward NetDevOps. https://lnkd.in/evScS5PF 3. Network Management Megatrends 2024: Skills Gaps, Hybird and Multi-Cloud, SASE, and AI-Driven Operations. https://lnkd.in/eKR3NVUH 4. Network as a Service: Understanding the Cloud Consumption Model in Networking. https://lnkd.in/epE8jjpD 5. Applying Generative AI to IT Operations https://lnkd.in/eiuh85kr 6. EMA Radar Report for Network Operations Observability https://lnkd.in/eUHB8yBX and finally, to be published in early December: 7. Zero Trust Networking: How Network Teams Support Cybersecurity. Register for the free webinar that will highlight the key findings: https://lnkd.in/ecZCdsrD

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If your customer journey map is missing critical insights, it might be time to rethink your approach. A truly effective customer journey map integrates key research elements, including in-store surveys, qualitative research, and online shopping behaviors. These components provide a comprehensive view, capturing everything from the initial store visit to post-purchase behavior at home. By leveraging end-to-end quantitative data, you can track, predict, and improve each stage of the customer journey, ensuring that no detail is overlooked. If you're ready to elevate your customer journey mapping, explore our expertise at Gold Research Inc. Learn more: https://lnkd.in/dwQ4UmUQ #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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As one who interacts with CMOs all the time I can tell you this topic is at or near the top of their collective priority list. And while I am skeptical of those who espouse best practices when it comes to generative AI - only because it is so nascent - I felt compelled to share this particular piece from my fellow CMSWire scribe, Tiffany Holland Why? Glad you asked. I felt compelled for the simple fact I agree with everything Tiffany opined on, which she breaks down into four truths, which are below along with my brief commentary. Do yourself a favor and read her piece. ➡️ Truth #1: Inaction With Generative AI in Marketing Is the Greatest Risk Yes, yes and YES. If I could climb the highest mountain I would and bellow this to the masses below. This ain't the time to "sit this one out" whilst the rest of the world, AKA your competition is taking full advantage. ➡️ Truth #2: Generative AI Offers More Value Than Just Operational Efficiency Tiffany deftly writes of the "narrow view" many CMOs and marketers have of Gen AI, which "offers only short-term benefits and overlooks the true power of machine learning." Dating myself big time here but this reminded me of the late 70's campaign professing that orange juice is not just for breakfast anymore. https://lnkd.in/e95uWbex ➡️ Truth #3: Generative AI Solutions Fails in the Traditional Marketing Model "Generative AI won’t deliver its full potential if organizations try to plug it into outdated operating models." Full Stop! Read and re-read that over and over and over and then, for the love of all things Holy, do NOT blame Gen AI if you do not adhere to this sage advice. ➡️ Truth #4: Ethical Governance of Generative AI in Marketing Is Critical I love that Tiffany saved this one for last because it is THE most important truth, by far. Gen AI and AI in general, is very much akin to the wild west right now; no rules of governance other than those self-imposed. Brands MUST self-govern the way they use Gen AI if for no other reason, it is the ethical thing to do. Please share your thoughts on all of this. I love a good conversation and yes, a debate if need be. Jeanniey John Aakansha Srota Manny Shelly Lou Jeff Raja Ted Lee David Alma Dom Rhonda #ai #GenAI #cmo

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While Market Research is a common practice among countless industries, there remains no shortage of misconceptions. While “market research” seems self-explanatory, many fall into believing myths like thinking Market Research can be accomplished via strictly “desk research,” or that online surveys are the most viable method to understand consumer beliefs and attitudes. ... https://conta.cc/4e9Q956

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