Ying Wang

The FAST (Free Ad-supported Streaming TV) market in APAC is booming! We are witnessing incredible triple-digit YoY growth in both viewing hours and ad impressions. This surge is fueled by the launch of FAST channels by numerous Tier-1 broadcasters across the region. And the momentum is only set to increase! In 2024, we anticipate even more FAST platform launches by CTV manufacturers, Pay TV operators, and S-VoD/A-VoD apps. Curious about which genres are leading the pack and the impact of owned & operated channels? Dive into the latest insights with the Amagi FAST Report #11. https://lnkd.in/gQffFt9Q

55

1 Comment

I had to read this line a few times.... "Audio is a key part of the daily lives of all Americans, and this is true for sports fans, as well. In fact, sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio." On first read I was trying to figure out how anybody has 6 hours and 26 minutes a day to consume sports content. Then eventually I understood this to mean that sports fans spend 6 hours and 26 minutes with ANY audio content. Essentially, sports fans are listening to music as well and have other interests beyond sports. But, being a sports fan skews your appetite for more audio consumption up. There is big opportunity here. But, there is also a lot of competition. #podcasting #sports #audio #radio

4

Love the potential implications of these moves! This would position Criteo to operate as a full one-stop shop RMN network that could give enough of the mid to long tail of RMNs scale to compete in the future Commerce Media landscape. This is particularly interesting globally where retail media is less mature/scaled and Criteo/Skai both have a very strong market presence. Lots of momentum around the Retail Media networks as we see Instacart developing solutions, Bridg/Rippl expanding a regional grocery network in the US to scale up offers and more. At the same time, there is momentum for data only deals via LiveRamp or through TTD. The critical question remains if we will witness a separation of data from RMNs or will we see the mid to long tail band together with partners like Criteo to compete with the larger players as consolidation hits the industry? If you are a brand, my recommendation is you should absolutely want to push for data only deals and with more moves like this, the time to do it is now. https://lnkd.in/eDxB2Pgp

97

The streaming entertainment unit of The Walt Disney Company posted its first profit on today (7 May '24) - two quarters ahead of schedule. (The company having promised Wall Street that its streaming operation would become profitable by September). For January to March '24, the division - which includes the Disney+ and Hulu streaming services - reported operating income of $47 million, compared with a loss of $587 million a year earlier. However, the combined streaming business with ESPN+ lost $18 million. (The division lost $659 million in the previous year). Disney+ added more than 6 million customers during the quarter, and average revenue per user rose 44 cents, outside of India. Within Disney's entertainment division - the home of the traditional TV business, streaming and film - operating revenue grew 72% from a year earlier to $781 million. The sports unit that includes ESPN saw operating income decline by 2% to $778 million, which it attributed to the timing of college football playoff games. Disney now expects adjusted earnings per share to rise by 25% this fiscal year, the company said, up from its previous forecast of 20%. It attributed the change to strong results at theme parks and improvements in the streaming business. #streaming #television #sports https://bit.ly/3JMMfkG

1

I recently spoke with Alyssa Boyle about why advertisers are doubling down on #CTV outcomes measurement (as affirmed by many conversations I had with industry leaders in Cannes this past week). A common theme among the marketers I talked to? They’re looking for metrics that can predict sales based on fast, accurate data. Outcomes such as search activity, website visits, and app downloads are significant indicators that a consumer is considering a purchase — and highly correlated with a brand’s market share. That’s why a brand’s Share of Search grows (or shrinks) before its market share – which our data, validated by Les Binet and the EffWorks working group of the IPA (Institute of Practitioners in Advertising), has proven time and again. Given this, it’s no wonder why modern marketers need reliable, investment-grade outcomes data to navigate this complex era of linear and streaming TV. Check out the condensed version of my conversation with Alyssa in AdExchanger for more. https://lnkd.in/erkGsKJi

84

✅🖥️ Fast Company (4/21): “Tom Ryan, CEO of Paramount Streaming, was one of the first pioneers in FAST when he cofounded Pluto TV back in April of 2014. Ten years later, Pluto TV—which Ryan sold to Paramount (then ViacomCBS) in 2019—has become a billion-dollar business. It has 425 global media partners and has expanded into an international brand that spans four continents and more than 35 markets. *FC: Why do you think FAST is really taking off now? *TR: “I think it’s a universally and globally appealing product. Free television, who doesn’t want that? Sure, you pay with a little bit of your time for watching advertising, but even in paid streaming for most services, there’s an ad-supported tier of paid streaming. But here, you get a product that feels familiar, is easy to use, if not better, frankly, than traditional TV in terms of its UX and its usability. You get to dive right into great well-known content all for free, so it’s just a highly appealing product. And it’s complementary to paid services. We’ve seen that the average Pluto TV user has several paid services based on our research, so this is not substitutional; this is complementary. They go to their paid services for certain content, and Pluto TV is a complementary product that they use for their overall entertainment usage; and the same is true with cable TV. About half of our Pluto TV users have a cable TV subscription, but they find interesting channels and lots of great content that is easy to access all for free. So why wouldn’t you add that to your streaming diet? It’s a great way to enhance your entertainment offering at home and . . . at no incremental cost.” ⬇️ #fast #streamingtv #ctvadvertising #newfronts #iabnewfronts https://lnkd.in/eTTtBB_P

11

So inspiring to see the growth of women's sports! According to a recent report, one in three sports fans follow a women's sports team or female athlete. And it's not just any fans, but Gen Z and millennial sports fans, as well as diverse audiences, who are driving this growth. The report also shows that 29% of sports fans are following women's sports more now than they were five years ago. Congratulations to all the amazing athletes, including Caitlin, Cameron, Kamilla, and those who turned pro this week, on their journey to making a living doing what they love. #WomensSports #SportsFans #Athletes #DiversityAndInclusion #SiriusXM #streaming #audioadvertising #audioads #advertisingindustry #datadrivenmarketing #audienceengagement #marketingstrategy

28

As a follow-up to my post from last week on the dramatic shift from traditional modes of TV viewing to streaming, the digital ad spend that is Connected TV is following suit. Not surprising. Also - though last on this list, Digital Audio is on the move. The depth and intimacy of podcasting continue to drive massive consumption. The ad plays are decent and quickly getting better. These data points are about spending and reach, but they underscore that the future of advertising is well-targeted and crafted with the interest of the recipient in mind. Win trust first and then market share. Here is the post from last week for reference: https://lnkd.in/gpNVYsNi

9

Fascinating to see The Trade Desk's announcement of their new TV operating system, Ventura. There are some huge incumbents in this space, but it's a still highly fragmented market with all to play for. How will the TV OS wars reshape the future of advertising, and where do consumers, brands, and publishers stand in this fight? I'm grabbing some popcorn and settling down to watch how this plays out, going to be a better watch than Tyson vs Paul! #CTV #TVOSWars #AdTech #TheTradeDesk #FutureOfTV #DigitalAdvertising

50

10 Comments

✅🖥️ NScreenMedia (Podcast; 6/27): “In this exclusive, must-listen interview, Top Wall Street media analyst Michael Nathanson dives into the major issues driving the TV and streaming industries. — Run Of Show — Top-line conclusions from the U.S. Advertising: Competition is Healthy…and Hard Report (1:00) Amazon Prime Video had an enormous impact on the AVOD market in the first half of the year. The impact of Prime Video (5:00) Nathanson explains how Amazon Prime Video’s entry into the AVOD market impacted ad sales and discusses the big losers from Prime Video’s ad market blitz. Ad growth accelerates (8:40) The company is expecting ad growth to reach 33% this year. YouTube’s impact on the market (9:30) YouTube is already the leading streaming service on connected TV in the US. Michael explains the service’s overall strategy and heaps praise on YouTube TV. Why has TV lost so much share of advertising (14:00) The report says TV’s share of overall ad spending, including AVOD, in the US was 32% but will fall to 21% this year. I asked him why. He shares his forecast for YouTube TV subscribers and market position in 2026. We also discuss why YouTube is such a threat to traditional television providers. The FAST market (22:30) The FAST market seems to be cooling slightly, but Michael cautions against falling ad rates. Broadcasters and the DTC market (26:30) Why broadcasters are having such a tough time in the direct-to-consumer market, and what to do about it. Broadcaster managers didn’t act soon enough with streaming (32:00) Is streaming future supported by ads? (34:50) Can bundles change broadcaster’s DTC success (35:30) Big tech and the television industry (39:40) The biggest surprise in the next year (41:30)” ⬇️ #upfronts #streamingtv #ctvadvertising #cordcutting #fast #avod #svod #smartv

4

✅🖥️ Variety (column; 6/22): “So how did Suits, in its “third life” (after nine seasons on USA, reruns first ran on Amazon Prime Video before going to Netflix and Peacock), become one of the most-binged series despite the array of options available to viewers? More importantly, what can we learn from its late-stage popularity? First, the resurgence is a testament to the work by creator and showrunner Aaron Korsh, the large ensemble of great actors and the entire production team. Second, its recent popularity can partly be attributed to the unrelenting power of Netflix’s platform and algorithm — which served up the series in a way that made it “must-binge TV. There’s also another reason: “Suits” is easy! It’s easy on the eyes with good looking people in high-end environments. Easy on the mind, with plotlines that aren’t too complicated to follow while simultaneously scrolling social media. Easy-to-root-for characters. In the current television landscape filled with viewer landmines including gratuitous violence, increasingly graphic sex and plot-twists that demand a juris doctorate in storytelling, “Suits” is a welcome breath of fresh air with its simple charms. However, easy charm and AI-powered algorithms don’t tell the whole story. Audiences are making a deeper connection with “Suits.” In a first of its kind global study on entertainment and spirituality, a Harris X poll found that viewers increasingly want positive stories that center on family, friendships, inspiration and redemption. This isn’t surprising given the current climate that bombards us daily with negativity and conflict.” ⬇️ #binge #streamingtv #ctv #ott #avod #fast #upfronts

6

✅🖥️ Yahoo Finance (9/12): “In an early renewal of their multi-year deal, the companies said an ad-supported version of Max, which includes all HBO and Discovery+ content, will be available to all Spectrum TV Select packages. Charter is the nation's largest pay TV company. Max and Discovery+ will be added to Spectrum's bundle, which already includes streaming platforms such as Disney+, ESPN+ and Paramount+. As part of the agreement, Spectrum will continue to carry Warner Bros Discovery's TV network portfolio, including sports network TNT, CNN, Food Network and Discovery. The media and entertainment giant's TV business has been struggling due to cord-cutting by consumers and weak recovery in the advertising market.” ⬇️ #streamingtv #ctv #ott #mvpd #cordcutting #avod https://lnkd.in/ey68mGEB

8

Check out this fascinating read by Michael Roca, Executive Director of ELEVATE at Omnicom Media Group & HMC Board Member, in ADWEEK! Despite the 'Latin Boom', advertisers are still under-investing in the Hispanic audience -- which holds $3.2 TRILLION in buying power. Dive into the key stats and insights on the growing majority here: https://bit.ly/3QNCFBL

87

2 Comments

UMG has just re-forecasted its outlook, projecting average 10% annual subscriptions growth 2023 - 2028. Turns out that's exactly what we originally projected in the MIDiA music forecasts. Sometimes it pays to be reasoned rather than eye catching, when it comes to building forecasts. We always take the view of creating numbers that the marketplace can depend upon, rather than dazzled by. https://lnkd.in/eRWgYpNw

115

3 Comments

In 2024, video continues to reign supreme, with connected TV (CTV) and streaming platforms transforming how brands reach consumers. As video and TV converge, marketers are finding powerful ways to connect with audiences in their preferred viewing environments, from streaming services to digital platforms. The shift towards CTV reflects a consumer preference for personalized, on-demand content that seamlessly fits their lifestyle. Brands leveraging these platforms can create immersive experiences, enhance brand recall, and drive action—all while reaching audiences where they’re most engaged. For more on building effective video strategies in this new era, visit https://lnkd.in/giYK_5AW #VideoMarketing #CTV #DigitalContent #ConsumerEngagement #MarketingTrends

4

"Another notable example of publisher success with the Yahoo ConnectID comes from Philo, a programmatic-first television company. 'The integration with Yahoo ConnectID aligns perfectly with our strategy and strengthens our connection with advertisers using the Yahoo platform, enhancing their ability to find their most valuable segments on Philo and deliver relevant ads to our audience. This capability to provide precise audience targeting and improved ad relevance is critical,' shares Aulden Kaye Yi, Philo’s Head of Advertising Partnerships, when articulating the advantage." https://lnkd.in/gDxeqVAS #advertising #programmatic #ctv

2

Roku appears to be gaining positive momentum, recently announcing a 14% jump in streaming households in Q2 & this latest report from Pixalate shows it with a dominate position in the global connected TV (CTV) programmatic advertising market. Another big winner was Apple, which increased its share of programmatic CTV ads delivered to the Apple TV from 5% to 13% over the last year, leapfrogging Amazon's FireTV. According to Pixalate measurement, Samsung Electronics share fell 45%, while arch rival LG Electronics grew its share 68%. To compile the data, Pixalate says it analysed programmatic advertising activity across 100k+ CTV apps & nearly 6bn global open programmatic ad transactions in Q2 2024.

70

6 Comments