AdTechGod (™)

THE REFRESH Your weekly download on what went down in advertising last week. Today we released our first video from The Refresh with Kaitlin O'Brien. We’ll be sharing these across TikTok , Instagram and YouTube under the Marketecture account. What do you think?

Twitter’s heir apparent isn’t X or Threads — it’s Bluesky https://lnkd.in/gDkcKNbZ

Follow U of Digital on Bluesky Social! 🦋 And make sure to use AdTechGod (™)’s starter packs! #CommunityIsKey💡

Special Episode: The Trade Desk’s Ventura: Disrupting CTV, Monetization, and User Experience! In this special episode of the Refresh by AdTechGod (™), we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk’s strategy might mean for the market. Thank you to my guests: Tony Marlow from LG Ad Solutions Scott Ensign from Butler/Till Shiv Gupta from U of Digital Thank you to Azerion US for Sponsoring this episode.

Been spending some time on BlueSky, and it looks and feels like Old School Twitter. Find me at @lewisnyc.bsky.social and big thanks to AdTechGod (™) for organizing an industry Starter Pack for us!

After ditching twitter a few months back I am now testing the waters over at blue sky Feel free to add me https://lnkd.in/eD3gFv4r I used the AdTechGod (™) starter pack to get a solid base of media good ness https://lnkd.in/eaX2j5xm

Been spending some time on BlueSky, and it looks and feels like Old School Twitter. Find me at @lewisnyc.bsky.social and big thanks to AdTechGod (™) for organizing an industry Starter Pack for us!

The Mike Tyson vs. Jake Paul fight was… slower than I expected. As a viewer, the buffering and glitches were super frustrating. Netflix just couldn’t handle the massive number of people tuning in to watch the fight. While I managed to watch with only a few interruptions, many others struggled to even access the stream. The fight was Netflix’s first attempt at streaming a major live sports event, as they aim to compete with the big TV networks. Unfortunately, it was a rough start. Handling a 3X surge in viewership is no small feat and anyone who says it is has no idea what they are talking about. Live streaming at this scale requires robust infrastructure, scalable servers, and efficient content delivery networks to ensure a good experience for millions of viewers SIMULTANEOUSLY. From an AdTech perspective, I understand the complexities involved. While I was annoyed as a consumer, I can’t help but respect the immense effort it takes to pull this off. That said, props to Netflix and the teams who supported this event. It was not a complete failure no matter what the media says, but it was definitely a valuable learning experience.

I’ll do it for charity. 7 weeks to train but everyone knows I don’t need it to win. See you in Las Vegas.

The MadTech Blowout Bar brings together the industry’s leading women before major events for a mix of glamour and genuine conversation. Yes, a beautiful blowout is part of the experience, but it’s truly about building meaningful connections in a shared, memorable setting where we’ll all cross paths again later in the night. For the NYC edition during Advertising Week, I was grateful to have Ari Paparo lend me the Marketecture Media microphone to interview some incredible women. I left feeling so inspired—these women are thoughtful, intelligent, and intentional about what they stand for. Watch the highlights below! Thank you to TransUnion, Zeta Global, and InMobi Advertising for your partnership, and to all the amazing women who attended and those who shared their insights in the interviews. Can’t wait to see you all in Vegas when the MadTech Blowout Bar heads to CES! Bridgette Blake Lara Mehanna Julie Ginches Rachel (Eisenberg) Gantz Sheevani Raikundalia Sara Camden Christine McGovern Vasuta Agarwal Kyla Dodd Mollie J Garza (she/her) Aubriana Lopez Gillian Rudich Alexandra Theriault Ying Wang Rose Steinberg Joelle Moroney Jenny Yurko Hollis Guerra Fariba Zamaniyan Priti Ohri Nola Solomon Cathy Murphy Laura McElhinney Nicole Evans Megan Godwin Stephanie Wiernik Kathy Argyriou Lauren Wetzel Tina McCain Jeremy Bloom 🌞 AdTechGod (™) Bob Walczak