TVREV's "Hot Takes": A Crystal Ball for Ad Tech (Featuring Yours Truly, Protected by Mediaocean!)
Ever wonder what keeps ad tech leaders up at night? TVREV's latest article gives us a peek into the industry's collective brain, and Protected by Mediaocean's Asaf Greiner is part of the think tank.
Asaf's prediction? Ad verification is due for an upgrade: "It's time for a paradigm shift... from avoiding where brands shouldn't appear to finding where they should."
But that's just the tip of the iceberg. The article is a smorgasbord of insights from minds at LG Ad Solutions, ESHAP, Tatari, Teads, Samsung Ads, VIZIO, and more. They're tackling everything from:
* AI's role in content discovery (it's getting smarter)
* Local TV's uncertain future (spoiler: it's complicated)
* Shoppable ads (your TV might empty your wallet)
* The rise of contextual targeting in streaming (because context is king)
Fun fact: 17% of customers are already on board with Protected by Mediaocean's approach. Not too shabby for a paradigm shift, eh?
Curious about what else is brewing in the world of ad tech? Check out the full article: https://lnkd.in/gKMD6wXz
#AdTechFutures #MediaEvolution #ProtectedInsights