Tina McCain

Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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The AI conversation in retail often gets stuck on automation, but here's what excites me: AI's potential to create intensely personal, human experiences at scale. It's not just about efficiency - it's about crafting those meaningful moments that make customers feel truly seen and understood. 🤝 Michele Fitzpatrick nails it in this Retail Today roundtable - it's about using AI to transform digital interactions into deeply personal connections. Think less 'robot efficiency' and more 'digital empathy.' This piece beautifully breaks down how retailers can harness AI to create those magic moments that turn shoppers into loyal advocates. Great read for anyone passionate about using technology to deliver intensely personal human experiences in retail. The future of retail isn't just automated - it's authentically and personally connected. 🎯 #RetailInnovation #RetailTechnology #AIinRetail #RetailStrategy #FutureOfRetail #CustomerLoyalty #AI #MarketingAutomation

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"A food and beverage company could mine half of its value from a digital and Al transformation of the customer and channel management innovation zone." McKinsey & Company states in an analysis released on October 3rd. For my CPG community on Linkedin, please comment & share what have you implemented so far and what the pain points have been (if any). Check out "Fortune or fiction? The real value of a digital and Al transformation in CPG" https://lnkd.in/eZbZmHPN

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For marketers, breaking down silos means tearing down the walls between a brand’s web, social, mobile, CRM, POS, and Call Center interactions to form a single, human-centric view of our fans, followers, purchasers, and those with something to say. Our goal? To foster happier, healthier, and more valuable customer relationships. And guess what? That's exactly what I'm working on right now! Stay tuned for more updates.

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A great article on the critical role of data in achieving an effective #omnichannel strategy. You can check it out here: https://lnkd.in/gv4ht7ur

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Don’t miss out on this opportunity to future-proof your digital strategy and discover how to leverage AI, retail media channels, and influencer collaborations to supercharge your marketing efforts. Webinar leader, Jeremy Kagan who literally wrote the book on Digital Strategy. #webinars #digital #advertisingagencies

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🎁 It’s never too early to plan for holiday success! Zeta Global’s 2024 Holiday Shopping Trends Report is out now. Get the insights you need to stay ahead of the curve, with data from 6,000+ consumers and predictive intelligence only Zeta can deliver. ✨ Download the guide and deck the halls with winning campaigns! #HolidayMarketing #RetailTrends #ConsumerInsights #HolidayShopping

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Check out this @SEMpdx Engage 2024 Session recap via NotebookLM: How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies https://ow.ly/OhSe50U3YYE #thoughtleadership #EngagePDX #marketing

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Join pharosIQ and Comcast Business at the Forrester B2B NA Summit on May 6th. We'll be discussing how signal-driven content syndication has transformed the approach to generating revenue. Get insights into practical solutions that can enhance your sales pipeline. #B2BMarketing #IntentSignals #ForresterB2B

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10 takeaways from the Association of National Advertisers Masters of B2B Marketing. 1. There is a lot of great talent and work in B2B marketing 2. Florida can be tornadic in the summer 3. Always take the airplane snacks (courtesy of Mike Linton) 🥨 4. Naples is a 2hr45min drive from Tampa 5. Kenan A. is a great option for 5 last-minute slides 6. Michael Treff is THE person I’d want presenting something he’s never presented before in a crunch (I already knew that but it was a helpful reminder) 7. Kenneth Hein knows everyone in B2B 8. It takes half the time to get to the airport at 4:45am than it does during a rainstorm at 3:30pm ⏰ 9. Great partners allow you to make great work (again, just a reminder) 10. It feels great to win an Agency of the Year award 🎉

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T

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E-commerce remains a small part of retail — 16% of total retail or 22% of core retail as of the second quarter — but has lately contributed more than its share. Over the past four quarters, e-commerce drove 53% of growth. In the past, it was closer to 30%. It is interesting to see that, relative to 6.5% e-commerce growth, the largest retailers, Amazon and Walmart, and new upstarts from China, Shein and Temu, are outperforming the market. Meanwhile, many smaller players, including eBay and Etsy, saw flat or negative growth. #ecominsights https://lnkd.in/eqrKEv47

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Brain food this morning, Joel Harrison's B2B Marketing podcast with Gabie Boko. I love the way Gabie talks about marketing needing to push for and earn it's place in helping form business strategy. A brilliant and inspiring listen. Get it in you ears. https://lnkd.in/ejPHGY4e #marketing #strategy #b2bmarketing

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Commerce media is quickly becoming a game-changer, predicted to drive over $1.3 trillion in value by 2026. As brands tap into first-party data, we’re seeing highly personalized ads that target customers with increasing precision. Retailers are evolving into powerful media platforms, using customer data not just to boost sales but to create new revenue streams completely. Meanwhile, commerce media is expanding its reach beyond traditional retail, allowing brands to connect with shoppers across multiple touchpoints, from CTV to post-purchase experiences. Data-driven, targeted advertising is the new name of the game, and it's transforming how businesses engage with consumers. 🛒💡 To learn more about commerce media, come join me at IAB's Connected Commerce Summit tomorrow and Wednesday, Sept 17 & 18 https://bit.ly/3KcuThl We have a few tickets left! #CommerceMedia #RetailMedia #DigitalMarketing #AdTech #DataDriven

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There are many great trios out there: Harry, Ron and Hermione; Jordan, Pippin and Rodman; and the newcomers, McKinney, Wagner and Bremhorst... no really! On this episode of Digital Transformation Success, recorded LIVE at Greenbook's IIEX Conference in Austin, TX, join Point 600's Ryan Wagner, Meltwater's Henry Bremhorst and me, the Momma Bird of Little Bird Marketing, as we discuss AI's integration into business, and the consequences of what they call, "data ignorance." LINK TO SHOW IN FIRST COMMENT. #littlebirdmarketing #podcast #digitalinnovation #digitalintegrationandautomation

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