Siprocal

Operating Systems Become Battlefields in the CTV World, While Consumers Embrace More Holiday Ads, Doubling Retailer Revenues 📱🎄 Operating Systems Are Now Battlefields – At Least In The CTV World📱 TV remains central in American homes, especially during holidays like Thanksgiving. However, the TV industry is shifting focus from hardware to operating systems (OS) due to streaming services and ad revenue potential. With thin hardware margins, brands compete in the "OS Wars" for user loyalty, data, and control, but consolidation may limit innovation. Familiarity and ad-supported streaming (FAST) channels are gaining popularity, blending linear TV's structure with data-driven personalization. What does this mean for you? 🤔 CTV's "OS Wars" reshape advertising by giving manufacturers more control over user data and ad delivery. Advertisers gain precise targeting opportunities, while publishers face challenges adapting content to dominant systems, risking limited reach and visibility. AdExchanger https://lnkd.in/dr8yMhJh Consumers welcome more holiday messages, doubling retailer revenues 🎄 Consumers are more receptive to frequent messaging during the holidays than expected, says Attentive. Personalized, timely messages, like deal alerts and delivery updates, boost engagement and double revenues without increasing opt-out rates. Success relies on relevance and strategic timing. What does this mean for you? 🤔 The finding that consumers welcome more holiday messages, boosting retailer revenues, impacts advertisers and publishers by encouraging more frequent, personalized messaging. This offers new opportunities for engagement and revenue growth, particularly during peak seasons. EMARKETER https://lnkd.in/d6ziQMUY Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

Vem aí o Fala Norte Nordeste 2024 🎙✨ O evento é um dos principais encontros voltados para profissionais de rádio e TV, com foco em inovação e desenvolvimento de conhecimento. Yassue M Inoki, Diretora de Novos Negócios da Siprocal, no painel 'Canais FAST: Estratégias de Implantação e Monetização', ao lado de grandes nomes do mercado. 🕙 Dia 28 de Novembro, entre 10h e 11h. E ainda, Marcus Imaizumi participa do painel 'Advanced Advertising', explorando as tendências mais inovadoras em estratégias publicitárias, também dia 28 de Novembro às 14h. Para maiores informações sobre o evento, acesse: https://lnkd.in/e7jNJDQF

Did you know that Baby Boomers are among the most brand-loyal consumers across multiple categories? This generation values consistency and trust, with 76% showing loyalty in groceries and household goods. But even loyal audiences can be influenced by strategic messaging, and that's where precision matters. At Siprocal, we help brands connect with their audience using curated content strategies designed to engage every generation effectively. Curious about how to boost loyalty with data-driven campaigns?

Ad Buyers Boost Walmart’s Retail Media Growth, While Disney Realigns Ad Sales to Attract New Advertisers 🛒📺 Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow🛒 Walmart is rapidly expanding its retail media business, gaining ground on Amazon as global retail media spend surpasses $150 billion. Walmart Connect has doubled its marketer adoption, driven by search, e-commerce growth, and data-sharing deals. While not yet a threat to Amazon, it’s shifting ad budgets upward. What does this mean for you? 🤔 Walmart’s retail media growth offers advertisers access to vast physical and digital audiences, driving investments in its ad network. For publishers, Walmart's focus on e-commerce and data-sharing partnerships increases demand for cross-channel ad opportunities. Digiday https://lnkd.in/dxKBcZ8U How Disney Realigned Its Ad Sales to Reach More New Advertisers 📺 Disney Advertising is shifting its ad sales strategy to target midmarket advertisers, focusing on localized support and automation. This includes new regional teams and enhanced tools like outcomes-based measurement and advanced targeting. The goal is to make premium content accessible to smaller brands and independent agencies. What does this mean for you? 🤔 Disney's realigned ad sales strategy benefits advertisers by making premium content and advanced tools more accessible, fostering regional support and automation. Publishers gain by attracting midmarket brands, boosting ad spend across connected TV and programmatic campaigns. ADWEEK https://lnkd.in/dBzq5zfA Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

#TBT to an inspiring week at AdWeek Latam, where industry leaders gathered to discuss the future of advertising and the role of innovation in shaping it. Our team, represented by Gabriela Velazquez and Josh Feuer, had the opportunity to connect with brilliant minds and explore key topics like CTV, mobile ads, and emerging technologies. Events like these fuel our drive at Siprocal to build meaningful connections and leverage cutting-edge solutions that empower brands, publishers, and advertisers across the Americas. #AdWeekLatam #Siprocal #AdvertisingInnovation #CTV #MobileAds

Nossa People Manager, Letícia Tainá Langhamer, compartilhou com a STARTUPI como buscamos valorizar nosso time ao oferecermos benefícios flexíveis e alinhados às necessidades do nosso time. Acreditamos que iniciativas como essas fortalecem conexões e criam um ambiente onde cada pessoa se sente valorizada e amparada. 👉 Confira a matéria completa 🔗 https://lnkd.in/d7hhUQSH

📺 Ready to boost your Black Friday campaigns? Discover how Siprocal’s Content Targeting can help you reach the right audience at the right moment. With precision targeting options and exclusive access to premium content, you can ensure your ads land in front of high-intent shoppers when it matters most. 💡 This holiday season, US retail sales are forecasted to hit a record $75 billion—don’t miss out! Learn how Siprocal can help you maximize your Black Friday success. 👉 Swipe through to see how our targeting solutions can make a difference.

Nosso Diretor Geral da Siprocal no Brasil, Paulo Fernandes, compartilhou sua visão sobre o futuro do digital advertising em uma entrevista para o Meio&Mensagem! 📈 Na matéria, ele aborda as principais tendências do mercado, o papel estratégico da tecnologia de dados e sobre o desafio de criar uma experiência não intrusiva com o consumidor. 👉🔗 https://lnkd.in/dNS6syTq

30% of Disney+ Subscribers Opt for AVOD Tier, While Early Adopters Seize Attention-Based Inventory Before Costs Rise 📊📺 30% of Disney+ subscribers use the AVOD tier, earnings call reveals📊 Disney exceeded Q4 expectations with $22.57B revenue (+6% YoY) and $1.14 EPS. CEO Bob Iger revealed 37% of U.S. Disney+ subscribers use the ad-supported tier, hinting at growth potential. Disney also finalized a merger in India, securing cricket rights, boosting its position in the high-growth market. What does this mean for you? 🤔 The increase in Disney+ subscribers using the AVOD (ad-supported) tier provides advertisers with a larger, targeted audience for digital ads, boosting reach and engagement. For publishers, it creates more opportunities for monetization through ad placements, driving revenue growth. EMARKETER https://lnkd.in/dT2Vbs93 Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs 📺 At Adelaide’s Business of Attention event, experts debated using attention metrics as a programmatic ad currency. Key challenges include standardization and aligning pricing with attention scores. Publishers are testing attention guarantees, and platforms like LinkedIn explore high-attention inventory arbitrage opportunities. What does this mean for you? 🤔 Early adopters benefit from undervalued high-attention inventory, gaining premium placements at lower costs. This creates opportunities for advertisers to maximize ROI and for publishers to attract buyers, but prices may rise as attention metrics gain broader adoption. AdExchanger https://lnkd.in/dnHiMPdV Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

🚀 Mais um treinamento de sucesso com nossos parceiros Terra e Vivo Ads! Na última terça-feira, tivemos a oportunidade de compartilhar insights estratégicos sobre nossas soluções de push ads, explorando novas práticas para maximizar o engajamento e o impacto das campanhas no ambiente mobile. Seguimos comprometidos em fortalecer nossos parceiros com soluções que realmente conectam e impulsionam resultados! #Siprocal #PushNotification #MobileAds #Parceria