📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
-
https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
-
Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
-
📵 What would happen if TikTok is (or isn’t) banned in America? 🛍 What do marketers get most wrong about consumers? 🤖 Will AI smartphones be impactful right out of the gate? ...and more! Watch the full episode of the Behind the Numbers podcast with our analysts Blake Droesch, Bill Fisher, and Carina Perkins: https://lnkd.in/ehuUpQhz Listen on Apple Podcasts: https://lnkd.in/eaGgXGAb #TikTokban #TikTok #Meta #YouTube #socialmedia
-
[WATCH NOW] Understanding which categories and channels are driving the most growth is key for ecommerce success. EMARKETER’s Chief Content Officer Zia Daniell Wigder, and our retail and ecommerce analysts, Sky Canaves, Blake Droesch, and Carina Perkins share what’s driving growth, what markets are experiencing the biggest expansion, and more. 👉 Access the webinar replay: https://lnkd.in/eyY8CWQz #ecommerce #retail #webinar
-
More than three-quarters of marketers (77.0%) think last-click attribution is the easiest—but not the best—way to track campaigns, per EMARKETER. Download a report, “The Last Days of Last-Click? How Expanding Attribution Away From Last-Click Will Unlock Growth,” created together with Snap Inc., to learn why last click may be limiting your marketing ROI. Get the Report: https://bit.ly/3BeTMYA #lastclick #marketingattribution
-
As brands shift budgets towards influencer marketing, traditional marketers are now embracing creator content. Our "Creator Economy 2024" toolkit is packed with practical resources for brand marketers looking to understand the space, including how creators are expanding their revenue streams, insights in D2C monetization, and more. Access the on-demand webinar, roundup, and cheat sheet today: https://lnkd.in/ezEWaxkH #creator #creatoreconomy #influencermarketing #marketing
-
📲 51% of Gen Zers discover products on social compared to 26% of the overall population, according to our report. On this week's episode of Reimagining Retail, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. 🎙 Listen to the full conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez: https://lnkd.in/eckkbgHk #retail #ecommerce #socialmedia #genZ
This content isn’t available here
Access this content and more in the LinkedIn app
-
📈 By 2026, EMARKETER forecasts that over 60 million U.S. workers will incorporate generative AI into their work. Generative AI is set to transform nearly every business sector by enhancing productivity, streamlining processes, and improving efficiencies. Explore our Generative AI 2024 Toolkit to access the resources needed to capitalize on this technology: https://lnkd.in/etheKmwe #GenAI #generativeAI
-
📢 Happening Now: https://lnkd.in/gkx4k7B9 Join us for a Meet the Analyst Webinar, made possible by Skai, to gain insights on the latest trends, effective strategies, and how to maximize your first-party data.
-
EMARKETER reposted this
First trip ever to San Diego! ☀ I'm emceeing the 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗦𝘂𝗺𝗺𝗶𝘁 of adtech powerhouse Criteo—we're about to kick off day 2. A few themes from presentations & conversations on day 1: > The industry term is definitely shifting from "retail media" to "commerce media" > There's no set blueprint for building out a media network—retailers are tapping talent from different teams across the organization to contribute > There's still a lot of runway for growth in terms of retailer partnerships, as this area is quite nascent (my colleague Sarah Marzano talks about this in her research) > Measurement & reporting of results are by no means consistent Great kickoff presentation by Keith Bryan (whom I owe for his many kind words about EMARKETER on stage!), and exciting content to come from Criteo leaders today.
-
Happening Today❗ Did you know only 32% of Gen Z discovers banking products in branches, compared to 55% of older generations? (via eMarketer) Join us today, September 19, 2024, at 2pm ET / 11am PT for American Banker’s and eMarketer’s webinar, "What Banks Need to Know About Gen Z," and uncover actionable strategies to engage this digitally-native generation. Featuring: - Tiffani Montez from eMarketer on Gen Z’s unique banking habits - A Gen Z influencer panel answering your toughest questions in real time! Don’t miss your chance to attend—there’s still time to save your seat: https://lnkd.in/gsnCnu8S #GenZ #BankingTrends #DigitalBanking #Webinar #DontMissOut