EMARKETER’s Post

📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce

[WATCH NOW] Understanding which categories and channels are driving the most growth is key for ecommerce success. EMARKETER’s Chief Content Officer Zia Daniell Wigder, and our retail and ecommerce analysts, Sky Canaves, Blake Droesch, and Carina Perkins share what’s driving growth, what markets are experiencing the biggest expansion, and more. 👉 Access the webinar replay: https://lnkd.in/eyY8CWQz #ecommerce #retail #webinar

More than three-quarters of marketers (77.0%) think last-click attribution is the easiest—but not the best—way to track campaigns, per EMARKETER. Download a report, “The Last Days of Last-Click? How Expanding Attribution Away From Last-Click Will Unlock Growth,” created together with Snap Inc., to learn why last click may be limiting your marketing ROI. Get the Report: https://bit.ly/3BeTMYA #lastclick #marketingattribution

As brands shift budgets towards influencer marketing, traditional marketers are now embracing creator content. Our "Creator Economy 2024" toolkit is packed with practical resources for brand marketers looking to understand the space, including how creators are expanding their revenue streams, insights in D2C monetization, and more. Access the on-demand webinar, roundup, and cheat sheet today: https://lnkd.in/ezEWaxkH #creator #creatoreconomy #influencermarketing #marketing

📲 51% of Gen Zers discover products on social compared to 26% of the overall population, according to our report. On this week's episode of Reimagining Retail, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. 🎙 Listen to the full conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez: https://lnkd.in/eckkbgHk #retail #ecommerce #socialmedia #genZ

📈 By 2026, EMARKETER forecasts that over 60 million U.S. workers will incorporate generative AI into their work. Generative AI is set to transform nearly every business sector by enhancing productivity, streamlining processes, and improving efficiencies. Explore our Generative AI 2024 Toolkit to access the resources needed to capitalize on this technology: https://lnkd.in/etheKmwe #GenAI #generativeAI

📢 Happening Now: https://lnkd.in/gkx4k7B9 Join us for a Meet the Analyst Webinar, made possible by Skai, to gain insights on the latest trends, effective strategies, and how to maximize your first-party data.   

Happening Today❗ Did you know only 32% of Gen Z discovers banking products in branches, compared to 55% of older generations? (via eMarketer) Join us today, September 19, 2024, at 2pm ET / 11am PT for American Banker’s and eMarketer’s webinar, "What Banks Need to Know About Gen Z," and uncover actionable strategies to engage this digitally-native generation. Featuring: - Tiffani Montez from eMarketer on Gen Z’s unique banking habits - A Gen Z influencer panel answering your toughest questions in real time! Don’t miss your chance to attend—there’s still time to save your seat: https://lnkd.in/gsnCnu8S #GenZ #BankingTrends #DigitalBanking #Webinar #DontMissOut