As Pepsi faces challenges in the cola market, BBDO gets a critical assignment.
About us
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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Learn how sports radio and its fandom deliver for brands across the board. #ad Read more from our Publishing Partner, Audacy . https://lnkd.in/eBjcJ9BU
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TombrasNiña uses AI to do justice for female astronomers.
Agency news you need to know this week
adage.com
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The Lunchly line by MrBeast, Logan Paul and KSI comes as Lunchables and Capri Sun have seen a decline in sales.
How MrBeast, Logan Paul and KSI are challenging Lunchables with a new brand
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Marketers are showing an increased interest in returning to branded content, especially as media companies, beset by linear TV losses, have spent the last several years inundating the market with audience targeting tools to chase digital ad dollars. https://lnkd.in/gXupmgTD
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Angel Reese's latest endorsement is with Reese’s Puffs, with the brand playing into the name it shares with the star via four special-edition box designs. https://lnkd.in/e-qQpAb6
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Six-time Super Bowl-winning coach Bill Belichick has signed with DoorDash, where he plays a cranky “Fan Coach” addressing NFL watchers’ gameday quandaries.
The top 5 sports marketing ideas to know about right now
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The Neymarc brothers directed ‘Breakthrough,’ illustrating how those struggling with traumatic events can transform and grow.
A man fights to reach his son in Boulder Crest’s powerful film about overcoming trauma
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A nationwide Hail Mary pass serves as a metaphor for livestreaming the NFL in Droga5 and Francois Rousselet’s new spot.
Accenture’s epic football ad highlights its work in scaling NBCU’s Peacock platform
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King She directs 90-second spot as retailer John Lewis makes a new price-match pledge covering 25 key competitors.
John Lewis revisits a century on British high streets in Saatchi’s ambitious new ad
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