Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making. “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW 📸: Ryan Duffin
ADWEEK
Technology, Information and Media
New York, New York 1,409,131 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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http://www.adweek.com
External link for ADWEEK
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- Technology, Information and Media
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- Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing
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Stuart Feil
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Dennis Yu
Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
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Max Lenderman
Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
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Cindee Weiss
Updates
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You'll be in good company at #Brandweek :eyes: Prevent feelings of FOMO by securing your pass to join ADWEEK in Phoenix, Arizona this September 23–26. https://lnkd.in/ezCCCg6p
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VOICE | "Public media, known for its serious journalism and educational programming, wants so badly to be important that it often forgets to be engaging and entertaining," writes Nathalie Hill. https://adweek.it/3zeR1py
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Advertisers using Google’s buy-side adtech, which can only access open web inventory via Google’s supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal. Google owns tech that represents both the buy and sell side of the programmatic market, a competitive advantage that is currently the subject of the U.S. Department of Justice’s adtech antitrust trial. https://adweek.it/3TzqNok
Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show
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Here's latest people moves from agencies around the globe: https://adweek.it/4gAhEpu
Revolving Door Roster Updates: Buntin, Cornett, Exverus Media & More
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ATTN: shares its framework on how to earn consumers’ attention in today’s crowded space. "It turns out we’ve been wrong about attention. It’s not disappearing. You just have to know how to earn it. In creative reviews, a favorite and deceptively hard question to ask is: Would you actually watch this? Would your bestie, or your grandma, care? Now, The Attention Framework gives us the tools to answer these questions—with intuition and science," writes Clare Stein Read The Attention Framework here: https://adweek.it/4gGamRp
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Jenny Rooney has been promoted to the newly created role of chief brand and community officer here at ADWEEK. 👏 https://adweek.it/4ddIAsg
Jenny Rooney Promoted to Chief Brand and Community Officer
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Chrissy Teigen will take the stage at #Brandweek with Kismet CEO Mathé Young Mosny to talk about how celebrities, veterinarians, and business leaders came together through their shared love of dogs. https://adweek.it/4dguCGe
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It’s ‘Just Redo It’ for Elliott Hill, who ends his retirement and claims the top job Nike announced that John Donahoe's tenure as president and CEO will conclude on October 13, with former president of consumer and marketplace Hill taking the helm on October 14; Donahoe will stay on as an advisor until January 31 to facilitate a smooth transition. https://adweek.it/4e8Dy1G
John Donahoe Steps Down as CEO of Nike
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ADWEEK reposted this
"Cautious." "Dragging." "Weird." Media buyers had a lot of thoughts about the 2024 TV upfront. From dropping CPMs to surprised publishers, ADWEEK spoke with buyers to learn all the behind-the-scenes secrets of this year's talks, with insiders calling this year a "reset" for CTV. Deets: https://lnkd.in/espFFgpD
Here's What Buyers Really Thought of the 2024 Upfront
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