Rob Bradley will be at the Digiday Publishing Summit Europe. Will you? Secure you passes now! https://lnkd.in/exY4rU8R
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
Updates
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Founded in 2016, Nerd Street is an esports infrastructure business. At the time of its most recent funding round in 2021, which valued the company at $65 million, the company’s focus was building and operating #esports arenas, as well as producing live events and operating competitive gaming leagues for publishers such as Riot Games and its titles “Valorant” and “Wild Rift.” Last year, #NerdStreet found itself at the center of a scandal when reports surfaced that the company had failed to pay the participants of some of its “Valorant” esports events — a situation that CEO John Fazio blamed on several of Nerd Street’s commercial deals falling through, including a partnership with the doomed cryptocurrency exchange #FTX. Despite calls for the company to shut down from some industry observers, Nerd Street resolved the situation by taking a loan from Riot Games to compensate players and talent, which the company now says it has paid in full.
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The U.S. Department of Justice is spearheading efforts to break up Google, accusing it of a decades-long attempt to monopolize the $600 billion online #advertising market. Although, would a divestiture be that simple or even practical? The case kicked off in an Eastern Virginia courtroom last week where #DOJ lawyers made the case, presenting evidence of #Google's efforts to “crush” competition and silence critics” (both external and internal) when quizzing witnesses. Separately, multiple internal communications from former Google employees that were admitted into evidence hinted at an internal cognizance that publishers were trapped by the feedback loop created by policy decisions following the FTC’s approval of the $3.1 billion purchase of DoubleClick. Read more: https://lnkd.in/ejm-rsPZ
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Brad Bender, former Google vp of product, answered questions about Google’s succeed-at-all-costs culture — a corporate mindset that fueled the company’s attempt to replicate its search dominance in the display advertising space. As a witness for the Justice Department, Bender was questioned about emails and chat logs connected to Google’s strategy to gain market share and crush competition during the 2009 recession and in the years that followed.
Google antitrust trial reveals the 'succeed at all costs' culture behind the pursuit of ad market domination
digiday.com
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Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. It’s an acknowledgment of the inflow of gamers’ eyeballs and attention into the metaverse in 2024 — and an attempt to assert Twitch’s gaming-community dominance in this new world.
Why Twitch is launching its own Fortnite Creative experience, 'The Glitch'
digiday.com
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Aisha Khan will be at the Digiday Media Buying Summit. Will you? Secure your passes now! https://lnkd.in/eV7YCyx5
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Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish the task. #Discord, the popular instant messaging and social platform with roots in the #gaming space, has benefited significantly from the explosion of gaming in recent years. As of earlier this year, the platform reportedly boasted a monthly average user count of 200 million. Now, the company is looking to become profitable, and it is starting to capitalize on this engaged audience by offering it up to marketers and advertisers. In this piece by Alexander Lee, we speak to Adam Bauer, and Logan Jory.
Why Discord is making key hires to build out its advertising business
digiday.com
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Ad tech execs love nothing more than a good, old-fashioned debate — whether it’s about auction dynamics or yield management, no topic is too hot to handle. That’s what makes the chatter around “founder mode” at #DMEXCO so surprising: it seems ad tech has finally reached a rare consensus. Who knew? Story by Seb Joseph
Ad tech leaders argue for a balanced approach to 'Founder Mode' concept
digiday.com
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Though huge media rights deals — such as those struck to bring the National Basketball Association (NBA) to Amazon Prime Video — steal the spotlight, sports leagues and clubs have been investing more recently in their own streaming efforts. The National Football League (NFL) overhauled its app ahead of the season’s kickoff last week, placing its ad-free #RedZone streaming service at the center of its NFL+ premium customer offering. At the same time, European soccer leagues including France’s Ligue 1 and Italy’s Lega Serie A have pushed forward with their streaming efforts, with the former’s games now shown online only in the crucial U.K. and Ireland market. In this piece by Sam Bradley, we speak to Fred Santarpia of Endeavor Streaming, and Arjun Kalyanpur of Code and Theory.
Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?
digiday.com
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Lawyers for the U.S. Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in a breakup of its $307 billion per year online ad empire. Meanwhile, #Google's defense team attempts to seize the narrative next week. However, before the trial enters its final furlong, it’s worth appraising what was revealed in the last two weeks when almost 30 witnesses took to the stand, and thousands of documents were admitted into evidence. The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search. Story by Ronan Shields
DOJ vs. Google: Can the digital media industry learn from the last 15 years?
digiday.com