ExchangeWire

Last week on our MadTech Podcast, Aimee Newell Tarín was joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing, and ad tech. They examined what the future could look like for Google as pressure from the DOJ ramps up*, Australia's social media ban for under 16s and how it could affect other regions, and Amazon's new app which operates with lower prices and longer waits for shipping. https://lnkd.in/d3jbVXug #Amazon #Google #Legislation #SocialMedia

ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and complements its existing partnership with Adelaide, which was introduced earlier this year. https://lnkd.in/evi2j74i #Attention #CTV #Measurement

🔊 On today's MadTech Daily: - Google’s Ad Stack Court Face-off Finalises - AI Overviews Decreasing Publisher Traffic - Google Modifies Search

In the heart of central London’s One Marylebone, the annual Wires Awards hosted by ExchangeWire turned up the glitz to honour ad tech’s finest. With 27 awards up for grabs, the night celebrated those trailblazers and innovators shaping the future of advertising. Huge congratulations to Anya Libova from DoubleVerify for being named Ad Tech Rising Star, Zuzanna Gierlinska from MiQ for winning Ad Tech Personality of the Year, and all of our incredible 2024 award winners! 🎉🌟 Check out the winners here: https://lnkd.in/dM6rfPqh Thanks to Insta Photo Booth UK for the photos! 📸

With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company has introduced a generous free plan to reinforce the positive growth trajectory. https://lnkd.in/eVunNRX3 #Cookie #Privacy #Website

Independent technology company delivering digital advertising’s supply chain of the future, PubMatic announced that Harpreet K. Kallah has been promoted to the position of associate marketing director, UK & MENA.   https://lnkd.in/eqHdu6NR #Appointment #DigitalMarketing

Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey.  https://lnkd.in/ecaxHpM7 #BrandSafety #Campaign #Targeting #Travel

On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm | a B-Corporation’s New Macho, an agency which focuses on creating brand and cultural transformation.  Fernando explains how stereotypical representations of men in advertising can be harmful and examines how advertisers can break away from these portrayals. Fernando expands on:  - How mainstream advertising creates harmful aspirations of success for men  - The disconnect between how brands market to men and how men actually want to be represented in advertising  - The benefits for brands of portraying men in a less stereotypical way  - How brands and advertisers can start fostering better relationships with men  - Why advertisers should do the unexpected when it comes to representing men in advertising  https://lnkd.in/e_V8frgf #Advertiser #Advertising

On today's MadTech Daily: ⚖️ Google to Face £7bn Consumer Lawsuit in UK 📈 ITV Stock Surges as Investors Consider Takeover Bids ⬇️ Temu Owner Misses Sales Estimates 

In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing, and ad tech. They examine what the future could look like for Google as pressure from the DOJ ramps up*, the looming social media ban for under 16s in Australia and how this could affect other regions, as well as Amazon's new app which operates with lower prices and longer waits for shipping. *This episode was recorded before the DOJ published its proposed remedies for Google's monopolistic practices. You can find an analysis of the proposed action here. https://lnkd.in/d3jbVXug #Amazon #Australia #Google #Legislation