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First trip ever to San Diego! ☀ I'm emceeing the 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗦𝘂𝗺𝗺𝗶𝘁 of adtech powerhouse Criteo—we're about to kick off day 2. A few themes from presentations & conversations on day 1: > The industry term is definitely shifting from "retail media" to "commerce media" > There's no set blueprint for building out a media network—retailers are tapping talent from different teams across the organization to contribute > There's still a lot of runway for growth in terms of retailer partnerships, as this area is quite nascent (my colleague Sarah Marzano talks about this in her research) > Measurement & reporting of results are by no means consistent Great kickoff presentation by Keith Bryan (whom I owe for his many kind words about EMARKETER on stage!), and exciting content to come from Criteo leaders today.
Senior Director, Marketing, Commerce, and Tech Briefings @ EMARKETER | Leading Digital Marketing & Commerce Analyst
2dCommerce media is going to be a big deal for the industry and for EMARKETER coverage! The event looks great! One of my favorite cities; if you have time to grab a bite Slack me, I have plenty of recommendations for really good fish tacos and sushi burritos :)