Nicole Evans

OOH is naturally more personable and memorable than TV, podcasts, radio, print, and online ads when it comes to sticking in people's minds. In fact, Clear Channel found that 40% of individuals place their confidence in OOH messaging and has the power to evoke spontaneous brand recall in 31% of encounters, creating lasting impressions that resonate deeply. Given today's OOH landscape, defined by its adaptability and precision targeting, brands have a unique opportunity to deliver personalized messages to invest where and when it matters most. #OOH #FutureofAdvertising #BrandLoyalty OAAA

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ICYMI: Bonfire Effect + Bonfire Ignite have officially joined forces, igniting a new era of creativity and innovation. Whether you're a current client, a marketing pro, or an enterprise leader navigating complex change and transformation, this merger means one thing: more firepower to tackle your challenges and achieve your goals. Learn more here: https://lnkd.in/g33W2bk6

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In my experience, this time of year is when ad agency leaders are most vulnerable to the overhyped claims of new business gurus: a weak first half, the dog days of summer, missed forecast, and too much pressure on second-half performance, while the industry overall is up. Leave a comment, and I’ll set up a call. #LetsGrow! #adagency #agencygrowth, #agencyprospecting, #AgencyBizDev #BDtips #winclients #agencyowners agency growth consultant

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In my experience, this time of year is when ad agency leaders are most vulnerable to the overhyped claims of new business gurus: a weak first half, the dog days of summer, missed forecast, and too much pressure on second-half performance, while the industry overall is up. Leave a comment, and I’ll set up a call. #LetsGrow! #adagency #agencygrowth, #agencyprospecting, #AgencyBizDev #BDtips #winclients #agencyowners agency growth consultant

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The beauty of out-of-home does indeed lie in its proximity. Recent studies from our team at OAAA and The Harris Poll reveal that 76% of digital out-of-home (DOOH) viewers take action after seeing an ad. This includes watching a video (38%), visiting a restaurant (36%), and making in-store purchases (30%). Given that 83.7% of US retail spending occurs in physical stores, these actions are incredibly impactful. With 73% of US consumers viewing DOOH ads favorably, DOOH presents a prime investment opportunity for advertisers. Our forecast indicates that US DOOH ad spending will grow by 11.2% to $3.20 billion this year. #DOOH #Advertising #ConsumerBehavior

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Creative, RMNs and performance are all the rage this week... the COOL company acquires ADventori. CMP and DCO are critical in order to create a vertical stack that serves all of ad tech 😎 Zack Dugow is on a mission! Infillion launches IDVx. Creating shoppable ads across all channels made easy 🎨 FreeWheel launches customized CTV CPA bidding models. All advertisers care about performance, but not all advertisers define performance the same 📈 Grocery TV expands into Pharmacies. RMNs started with on-site, expanded into off-site and are now reaching the inflection point of taking over in store media inventory 🛒 Congrats Marlow Nickell Meta taps direct 3rd party analytics tools integration. Everyone is after advertiser specific conversion data to better optimize models and performance 🎯  GroupM & Pacvue launch integrated Commerce Management Solution. Simplified data, tech and operations tailored to the needs of RMN advertisers 🤝 <Rumor Alert> Criteo may buy Skai - Combining media with digital shelf intelligence is key for RMN advertiser success 🌟 *Sidenote* - Marketecture Media's episode with Mark Mannino did an amazing job explaining the non-media elements of RMNs 🎙️

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Not a headline I expected to read. Five Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act. Now you know.

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As digital budgets continue to grow, one of the biggest challenges our clients face is creating sufficient digital content to match their paid media investment. At Media Plus, we've solved this creative challenge by launching our AI-powered Content Studio, designed to help our clients create personalized digital content at scale with both speed and affordability. #Media+, #Digitalmarketing, #Contentcreation, #PersonalizedContent

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Great tips from Paige PR on how to spruce up your marketing and PR programs!

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Patrick Horbas and Eric Hansen provide some context for BBDO MW's new work for Hormel Foods' innovation, Planters Duos. I like the ads, and I love the product. See The Clios Muse article below. #snacking #foodmarketing #innovation #nuts #creative #advertising

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Working on your 2025 marketing budget? Here's a stat you'll want to pay attention to. Cord-cutting households outnumbered pay TV households for the first time in 2023. By 2026, there will be 80.7 million cord-cutting households in the US compared to just 54.3 million pay-TV households. In 2023, CTV ad spending hit $24.6 billion in the U.S., and the trajectory suggests a climb to $42.4 billion by 2027. If you need help, we are here.

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Working on your 2025 marketing budget? Here's a stat you'll want to pay attention to. Cord-cutting households outnumbered pay TV households for the first time in 2023. By 2026, there will be 80.7 million cord-cutting households in the US compared to just 54.3 million pay-TV households. In 2023, CTV ad spending hit $24.6 billion in the U.S., and the trajectory suggests a climb to $42.4 billion by 2027. If you need help, we are here.

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Keurig Dr Pepper's 360-day payment terms are sending shockwaves through the ad tech ecosystem, causing cash flow strains for vendors and agencies. Learn about the ripple effects and explore alternative financing solutions that could offer a lifeline. Dive into the full story:

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