Bob Walczak

The DataCaptor leverages camera and sensor technology that's paired with AI, and is able to provide real time analytics and audience insights. The versatility of VSBLTY (CSE:VSBY) (OTCQB: VSBGF)'s products gives retailers and brands the power of instant information. The DataCaptor delivers custom-triggered content based on who the camera captures, based on demographics and sentiment. As well as gathering basic demographic information, it also is able to capture total impressions, screen time, content interaction, heat maps, and footfall traffic. Products such as these support their mission of enhancing the digital display and advanced analytics that hold growth potential in a number of markets. It's #VSBLTY’s mission to tap into the retail media marketplace, predicted to reach $100B by 2032. Check out the work that’s being done using this link : https://loom.ly/cnyWRJw #invest #VSBLTY #technology

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Staying up to date with the latest in advertising is part of our DNA. 🚀 Check out this insightful discussion where Meta's Fred Leach and Eric Seufert dive into campaign optimisation updates, including incrementality and integrating third-party analytics. We're always on top of the latest trends to deliver the best results for our clients. Listen in and stay informed 👇 #GASMarketing #MetaUpdates #AdPerformance #AlwaysLearning

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The AdTech Forum - Series 3 (Outcomes sponsored by Attain) Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" is sponsored by Attain. In this episode, Jeremy Bloom 🌞 and AdTechGod (™) is joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publicis Media. 📺 Listen or Watch Here: https://lnkd.in/gect6C7z In this discussion, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels, and the importance of maintaining ethical standards and customer trust when handling sensitive information. Additionally, we explore the significance of omnichannel retail and how brands can use online purchase data to create seamless shopping experiences across both digital and physical platforms.

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Our Victor Y. discusses how the convergence of CTV and commerce media will provide brands the ability to create more cohesive omnichannel campaigns -- via Streaming Media Magazine: https://lnkd.in/eeBMp5pn

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As retail media networks (RMNs) continue to surge in popularity, they’re poised to become a dominant force in the #digital #advertising landscape. Projections indicate that by 2028, RMNs will claim 15.4% of total ad revenue, surpassing traditional television advertising. Saba Arab, managing director Publicis Sapient, considers how can retailers leverage this evolving trend and seize the emerging market advantages? Here’s four strategies for #retailers to optimise their retail media networks and drive profitability. #retailmedia #retailmedianetworks #digitaladvertising #digitalmedia #retailers https://lnkd.in/eNmcp_4f

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As retail media networks (RMNs) continue to surge in popularity, they’re poised to become a dominant force in the #digital #advertising landscape. Projections indicate that by 2028, RMNs will claim 15.4% of total ad revenue, surpassing traditional television advertising. Saba Arab, managing director Publicis Sapient, considers how can retailers leverage this evolving trend and seize the emerging market advantages? Here’s four strategies for #retailers to optimise their retail media networks and drive profitability. #retailmedia #retailmedianetworks #digitaladvertising #digitalmedia #retailers https://lnkd.in/eNmcp_4f

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Matchmaking : It's not just for dating sites...it's our unique, strategic approach to pairing you with the ideal Fractional Chief Marketing Officer (Fractional CMO). Read more 👉 https://lttr.ai/ASmUr #Fractionalcmo #Cmo #Marketingleadership #B2Btech #Growthstrategy #Afford—AFullTimeExecutive #FullTimeExecutiveSalary #CostBenefitParadigmInvesting #ChiefMarketingOfficer #EvolvingBusinessLandscape #fractionalcmo #cmo #marketingleadership #b2btech #growthstrategy

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Adtech Startup Funding Has Collapsed U.S. advertising-focused startups have raised only around \$360 million so far this year, putting the industry on track for the slowest year in over a decade. We did some digging and share what we found. https://buff.ly/3SIHJZb Find more Hiring, Layoff & Job Market Trends at Remote Jobs In HR - buff.ly/3ylWNFn #Hiring #Layoffs #HiringTrends #HumanResources #JobOpening #Recruiting #TalentManagement #CareerOpportunities #EmploymentTrends #WorkforcePlanning #Unemployment #Jobs #Business #JobCuts #Economy #JobSearch #EmploymentLaw #JobMarketJobSearch #EmploymentLaw

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Adtech Startup Funding Has Collapsed U.S. advertising-focused startups have raised only around \$360 million so far this year, putting the industry on track for the slowest year in over a decade. We did some digging and share what we found. https://buff.ly/3WJKo6g Find more Hiring, Layoff & Job Market Trends at Remote Jobs In HR - buff.ly/3M35lUS #Hiring #Layoffs #HiringTrends #HumanResources #JobOpening #Recruiting #TalentManagement #CareerOpportunities #EmploymentTrends #WorkforcePlanning #Unemployment #Jobs #Business #JobCuts #Economy #JobSearch #EmploymentLaw #JobMarketJobSearch #EmploymentLaw

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Adtech Startup Funding Has Collapsed U.S. advertising-focused startups have raised only around \$360 million so far this year, putting the industry on track for the slowest year in over a decade. We did some digging and share what we found. https://buff.ly/3AlbGsb Find more Hiring, Layoff & Job Market Trends at Remote Jobs In HR - buff.ly/4cnZ0Ow #Hiring #Layoffs #HiringTrends #HumanResources #JobOpening #Recruiting #TalentManagement #CareerOpportunities #EmploymentTrends #WorkforcePlanning #Unemployment #Jobs #Business #JobCuts #Economy #JobSearch #EmploymentLaw #JobMarketJobSearch #EmploymentLaw

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Northbeam launches Apex, a new Meta integration that uses AI and machine learning to optimize ad campaigns and improve performance, with a 34% average conversion rate boost. Read the Latest full News - https://lnkd.in/da2kz9ae #MarTech #MarTechedge #Northbeam #MetaIntegration #AIOptimization #MachineLearning #MarketingMeasurement #AdCampaigns #MultiTouchAttribution #AdvertisingTech #CampaignOptimization #PerformanceMarketing

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With the rise of global privacy laws, the advertising industry is undergoing significant change. In conversation with Marketing Dive's Sara Karlovitch, Rachel (Eisenberg) Gantz, Managing Director of Proximic by Comscore, a Broadsheet client, discussed the company's inaugural State of Privacy in Advertising report, diving into some key challenges advertisers face in navigating mounting regulations. Rachel’s insights offer a clear reminder that privacy compliance isn't just about ticking boxes—it’s about creating a more trusted and effective relationship between brands and consumers. Check out the full article here: https://lnkd.in/gXn73WUf You can find the full State of Privacy in Advertising report here: https://lnkd.in/g7n2wr_R #AdTech #ClientInsights #Broadsheet #Proximic

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Zefr announces enhanced third-party exclusion capabilities on Facebook and Instagram, empowering brands with AI-driven ad placement controls for better brand safety. Read the Latest full News - https://lnkd.in/e28EakfE #MarTech #MarTechedge #Zefr #Meta #Advertising #BrandSafety #DigitalMarketing #AdTech #SocialMedia #ContentSafety

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This week's #retailmediaminute with Jeff Malmad (Mindshare) - focuses on mobile messaging (SMS), #personalization #consumerism and the role of #digitalmedia #retailmedia

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Debunked Blog Series 💡 The deprecation of third-party cookies for digital advertising has been a hot topic in the industry for many years. Google has finally put the wheels in motion, joining an industry-wide movement to build a future focused on privacy. 📣 In this week's blog, Ted Vernon, VP of Sales for 4D Contextual Targeting & Insights, explores the many benefits of contextual advertising, which supports brands in building connections with consumers through privacy-first technology. 👀 Read the full blog NOW 👉 https://rb.gy/e60wdf Comment below! 👇 #contextual #contextualtargeting #contextualadvertising #privacy #consumerprivacy #personalisation

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