David Kaplan

As our world gets more fraught and complex, audiences are increasingly choosing news sources which are more visual, reports are more watched, less read, with YouTube continuing its rise. The implications of this trend for deep understanding of difficult issues is worth pondering. More people are concerned about how to grapple with the rising torrent of fake news, and many having doubts about how AI might be deployed by newsrooms. Edelman has partnered with the Reuters Institute for this annual report as we are all in the business of communicating and good, credible and trusted information is critical to everyone in that process

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The Wall Street Journal editor Paul Beckett’s account in the Columbia Journalism Review of how the Journal mobilized to free Evan Gershkovich after 16th months as a prisoner in Russia is a tour de force and “a free press triumph” and well worth the read. Some excerpts: A phone call to a senior government official who knows this terrain provided the answer: “There are times to be quiet and there are times to be loud—and this is a time to be loud.” “Yet on days like August 1 (when he was freed), the values that underpin democracy and are the foundation of a free press triumph.” “Few countries that are not democracies could point to such care for their ordinary citizens abroad, let alone noncitizens imprisoned for their political beliefs.” “news organizations must continue to assess and calibrate the risks their reporters face when operating in dangerous terrain. Perhaps they need to make more hard-nosed choices on whether it is necessary to deploy in person to countries that target journalists or whether that terrain can effectively be covered from outside, given advances in technology and communications.” “And they could ensure that press freedom around the world—an issue so fundamental to their existence that it is often taken for granted—is a subject they cover as if their livelihoods and their liberty depended on it.” https://lnkd.in/etZTVCeB

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For today's Wide Shot newsletter, we return to the question of whether streaming is a good business and, more precisely, for whom? We address cable giant John Malone's recent assessment (categorically "no") and take a look at the state of Netflix, Disney, Paramount and others who participated in the streaming war. Who's winning? Who's still losing money? What's the next stage of the streaming business? (Oh, we also get into JOKER 2's box office travesty). #entertainmentbusiness #hollywood #streaming

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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GenAI is part of nearly every tech headline. In fact, according to CB Insights Research, there are almost 800 generative AI companies, with about two-thirds being Series A or earlier, and less than 15% being mid- to late-stage startups. That means marketing teams at companies that sell GenAI tools need clearly articulate what makes them different and better. Learn more about the essential components of PR and marketing for AI tools in this new blog post by Peggy Tierney Galvin, Force4's chief strategy officer. #GenAI #marketing #PR

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It's easy to think about AI within the context of a CMS. Of using AI to optimize writing, editing, and SEO workflows. The more exciting choice is putting AI in the hands of reporters early on in the process. Over the weekend we published a deep look at how immigration is being portrayed in political ads this election cycle. It's an absorbing read--with editing and reporting from multiple desks across the newsroom. It's also the debut of one of our AI-powered reporting tools: Haystacker. We carved out a lane in our roadmap for "Ambitious Journalism"--this is what it looks like. https://lnkd.in/eTteMFxY

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Congratulations to our amazing partners, Jason Flom and Lava for Good, for winning Podcast Network of the Year. “The War on Drugs,” the collaborative podcast between Stand Together and Lava also won Best Audience Growth Strategy at Adweek's awards. Jason’s persistent and provocative voice continues to help bring awareness to the catastrophic failure of the War on Drugs – really a War on People and a dramatic example of a failed top down approach. For over 53 years, the War on Drugs has devastated countless lives and driven staggering financial costs to communities and our country, while diverting resources and making it harder for police to focus on keeping communities safe. All the while, overdose deaths have climbed at an alarming rate. Fortunately, the majority of the public now supports a different approach, and we’re thrilled to work alongside a diverse group of leaders to help make a change toward a system that prioritizes human dignity, individual liberty, and strong and safe communities. https://lnkd.in/eyt6Ab2g. #BuildingStrongAndSafeCommunities

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AI search makes earned media even more important…“Being featured in reputable publishers is going to be even more important than before,” to help set you apart and help you stand out! Great insight! #pr #prcomms #AI #earnedmedia

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Good article on the value of original quality content and risks of GenAI’s generics & distortions today when AI volume is everywhere online. The image simulation is cool example!

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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Defending Digital Campaigns Michael Kaiser sheds light on the tactics used by bad actors in election interference, emphasizing their goal could be to sow chaos and apathy rather than influence voting. “They’re trying to divide us at another level,” he said. “For some bad actors, the misinformation and disinformation is not about how you vote. It's just that we're divided.” Learn more in Paige Gross’s article in States Newsroom about combating misinformation and disinformation in the upcoming elections. #Misinformation #Disinformation #Election2024 #ArtificialIntelligence #AI https://lnkd.in/eBypvBP6

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"Follow the money." Whether you're a private detective, a mystery author, an inheritance lawyer, or a financier: that is always the first rule. As an adtech writer, I've found this to be a good maxim as well. As #OlaCabs announces #OlaMaps, and the company pushes its #KrutrimAI, we ask Megha Marwah, Sajal Gupta, and Abhishek Upadhya to map out (pun intended) the possible routes to monetization. https://lnkd.in/gR5jwk8p

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Google dominated the search engine market with a 93% share in June 2023. However, there are other viable alternatives. Some are powered by AI and offer "smart" search capabilities, others specialize in audio and image searches, and some don't track your data or display ads. We've compiled a list of search engines you can use to search the web without relying on Google. https://lnkd.in/e7Y9BFcW #IT #searchengine #internet #web #AI

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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For this podcast, the Confident Retirement, there's a twist: I was the one interviewed, not the one asking the questions. (I like it better the other way - but that was fun - thanks for inviting me on, Kristopher Flammang CRPC®AIF®BFA®) Oh - and I'm not retiring :) Some of the things we talked about: * My early journalism career change to being a juvenile probation office for three years; • Why and how the Business Observer has made a transtions to #digitalfirst — and why we keep the focus on that; and • The lessons I've learned from interviewing hundreds of entrepreneurs ands business owners Take a listen!

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Newsweek Owner and CEO Dev Pregad highlights the challenges faced by journalism outlets due to brand safety measures. Pregad emphasizes that journalists are penalized for covering important and controversial topics, affecting outlets across the political spectrum. The free press is crucial for society and should not be hindered in fulfilling its role. Pregad advocates for smarter brand safety technologies that allow advertisers to confidently support news content. This approach creates a positive cycle benefiting publishers, advertisers, and audiences alike. Collaboration is key to developing a future where brand safety technology complements rather than impedes the essential work of the free press.

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Is this the tipping point for online news outlets? Google's evolving #generativeAI tools that can summarize stories published by the news media are creating increased anxiety for the Fourth Estate. It will be interesting to see whether such technological advances reduce or increase traffic to news sites and whether such algorithms violate the rights of news publishers and copyright law.

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