John O'Dwyer’s Post

In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

When planning PR campaigns, you want to see data, but not all metrics are as easily tracked as others. Certain metrics are more straightforward, while others can be a bit more challenging to quantify. Despite the challenges, there are tools and methods that can be implemented to help measure success. Here are five key metrics to help measure PR success. 1. Media Coverage Analysis 2. Unique Visitors 3. Competitor Analysis 4. Sentiment Analysis 5. Media Outlet Tier #JMGPR #PRmetrics #PRmeasurement #PRsuccess #publicrelations #digitalPR #communication #marketing #DataDrivenPR Check out Jenna Guarneri's latest Forbes article: https://lnkd.in/g8Ti3bpW

This week, we had a great discussion with Adgully ME media about the evolving skills in demand within the communications industry. Digital transformation has introduced a new era where PR specialists must integrate skills across marketing, social media, and digital marketing to excel in their campaigns. This shift has transformed PR from a niche role into a vital component of any corporate strategy. #DigitalTransformation #EvolvingSkills #CommunicationsIndustry #PRSpecialists #DigitalEra #IntegratedMarketing #CorporateStrategy #PRTrends #MediaInnovation https://lnkd.in/dvNjdq8s

How do we measure success?   In the world of digital marketing and PR there are so many different metrics we can end up looking at, how do we know which are the most valuable?   The truth is they can all have their place, the key point is knowing which are the most valuable for the piece of work or coverage being carried out at the time: https://lnkd.in/gTBc8Xm5 #PR #Insight #Trends #Measurement

M-ED 160 As professionals in #PublicRelations, we understand the intricate dance of earning media coverage and shaping public perception. However, the reliance on AVE (Advertising Value Equivalency) poses a significant challenge to the credibility of our field. This quote resonates deeply with me. Here is why I believe in the imperative to move beyond AVE: ✅Distinctive Value of Earned Media: Earned media represents authentic endorsements and unbiased coverage, distinct from the controlled messaging of paid advertising. Attempting to equate the two diminishes the unique value of earned media in building trust and credibility with audiences. ✅Complexity of PR Impact: PR efforts extend far beyond the confines of monetary value. They encompass relationship-building, reputation management, and influencing public opinion, all of which defy simple quantification. AVE fails to capture the multifaceted impact of PR initiatives. ✅Misleading Metrics: AVE metrics often paint an incomplete and misleading picture of PR effectiveness. Assigning arbitrary monetary values to media mentions overlooks qualitative factors such as tone, sentiment, and influence, which are critical indicators of PR success. ✅Erosion of Trust: By perpetuating the notion that earned media can be measured in the same way as paid advertising, AVE erodes trust in the integrity and professionalism of PR practitioners. It undermines our ability to convey the true value of our work and its impact on organizational objectives. ✅Embracing Meaningful Measurement: As PR professionals, we must champion more meaningful measurement approaches that capture the holistic impact of our efforts. This means focusing on metrics such as brand sentiment, message penetration, and audience engagement to convey the true value of PR initiatives. As PR professionals, let us collectively challenge the status quo and advocate for measurement practices that uphold the credibility and integrity of our profession. By moving beyond AVE and embracing more nuanced approaches to PR measurement, we reaffirm the unique value that earned media brings to the table. #PRMeasurement #AVE #MediaAnalysis #PublicRelations #MediaIntelligence

Calling all In-House PR teams and PR agencies. How can you get better results from your media relations in 2025? Here’s one thing to consider - Advanced Press Release Sending Analytics from MediaHQ. You can now see who’s opened your press release. With Advanced Press Release Sending Analytics, you can dig deeper by seeing how your press release is performing and then make data-driven decisions. Top Contacts: See which journalists shown have opened your press release or pitch and who needs a poke to ensure your story is covered. Detailed Contact Breakdown: Dive into how each contact interacted with your release. Track how often they’ve opened it, clicked on links and more. This granular insight helps you tailor your follow-ups and understand your audience better. Performance Comparison: Compare metrics across different press releases to see what’s working and what isn’t. Use these insights to refine your strategy and enhance the impact of your future releases. Make the most of every press release with MediaHQ’s Advanced Analytics. Get the clarity you need to drive better results and optimise your PR strategy for success. Start leveraging these powerful insights today and see your media outreach soar! https://lnkd.in/deMRJrzP #PR #MediaRelations #AdvancedAnalytics #MediaHQ #DataDriven #PRStrategy

📏 Measuring the true impact of digital PR campaigns can be challenging and 75% of communications professionals acknowledge they could improve in this area.* But understanding and demonstrating the impact of PR is crucial for refining strategies and ensuring long-term success. So, how do you go about it? 📈 Key metrics like media coverage, backlinks, social media engagement, and website traffic offer valuable insights into a campaign’s effectiveness. While PR benefits can sometimes seem intangible, these metrics provide a clearer picture of its value and influence. 🔧 Tools like Meltwater, Vuelio, Talkwalker, Google Analytics, and BuzzStream are essential for tracking and analysing PR performance. They help monitor media coverage, manage relationships, and demonstrate the overall impact of activities. Remember, PR is a long-term investment. While immediate results might not always be evident, consistent measurement is key to long-term success. If you'd like to learn more, we've delved into this subject over on our blog 👉 https://lnkd.in/exayGg6J #PublicRelations #PRMetrics #MediaMonitoring #BrandAwareness #PRStrategy #Communications #PRMeasurement #DigitalPR *https://lnkd.in/eTj8B-jt

Gauging the success of #publicrelations campaigns is key to standing out and winning. Metrics are a powerful way to track campaign performance, develop strategies for 2024, and understand how your efforts impact outcomes. In this article we’ll look at why these measurements are important within the industry, what essential PR #kpis should be monitored, and techniques for leveraging them effectively. Plus, technologies available today help keep tabs on critical numbers related to publicity initiatives.

By understanding today's modern PR toolkit, and the media landscape more broadly, business owners and leaders can spot opportunities to reach audiences with their story and message in ways their competitors can’t, or won’t. Let’s look at some trends … https://lnkd.in/eBA6_Jct

This article is geared towards those in the PR Industry, but we like the formula that they expand on and find it to be useful both on the client-side AND our side to understand how to measure the effectiveness of a campaign. Think visual. Strategic media outreach (aka don’t spray and pray). Step up your analytics. ‘A New Method to Measure Media Relations for Business Growth'