Basis Technologies

Say goodbye to busywork and headaches, and say hello to a unified advertising automation platform. 👋 Welcome to the New Golden Age of Advertising—with Basis. Production: Bottle Rocket Media Talent: Clare Czechowicz Commercial Director: Jessica Batson DP / Photographer: Joe Martinez Jr

From Pinterest's celebrity gift guides to Google Maps' new product search features, catch up on November's biggest paid search and social updates. Our search and social experts break down what these insights mean for advertisers: https://ow.ly/4eHF50UgJnJ #AdTech #DigitalAdvertising

As the social media landscape grows increasingly fragmented, learn how media teams can alleviate the strain of reaching the right audiences with personalized messages across platforms. https://ow.ly/KfYR50UfVjA #SocialMedia #DigitalAdvertising

Join Noor Naseer & Kaitlin O'Brien next Wednesday as they discuss the advertising trends shaping 2025 and how marketers can tackle lingering industry challenges. Discover strategies for maximizing new innovations and creating impactful campaigns in the year ahead: https://ow.ly/lvKm50U6bBQ

🔗 Join Pixalate and Basis Technologies for a virtual panel on #SupplyPathOptimization (#SPO) Supply Path Optimization is transforming #programmaticadvertising. This Friday, November 22nd, at 11:00 AM ET, Pixalate experts and special guest Ayse Pamuk from Basis Technologies will dive into: ✨ What SPO means for #advertisers and publishers 📈 How direct paths improve ad quality and efficiency 🔍 Insights from #Pixalate’s Seller Trust Index Don't miss this important discussion! Register today: https://pixal.at/3V1rRSF

Congratulations to our very own Noor Naseer on being honored as one of the top three in the Purpose Pioneer category in Givsly's 2025 Impact Awards!

Learn how to maximize efficiencies within Basis across media planning, performance, and measurement with our BasisAutomate+ learning path! Take courses like Market Trends, Insights, and more to help you save time and focus on what matters most in your advertising. https://ow.ly/a8Aw50U9eZS

Ads are making their debut on Perplexity this month, led by Whole Foods Market, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now. Their reluctance centers on two key factors. First, there’s the lawsuit that News Corp brought against Perplexity AI in October, which isn’t too great for optics. The other, and arguably more pressing issue, is the pitch for those ads, which will appear as sponsored follow-up questions alongside answers, and their expensive rates. Three execs Digiday interviewed for this article suggested they’d seen CPMs ranging from $30 to $60 — eye-watering rates for an untested platform. In this piece by Krystal Scanlon, Sara Guaglione and Marty Swant, we speak to Ryan Bopp of Eden Collective, Debra Aho Williamson of Sonata Insights, Michelle Merklin of Tinuiti, Michael Cohen of Horizon Media, and Robert Kurtz of Basis Technologies.

Agency tech stacks are underused: Teams tapped just one-third of their martech capabilities in 2024, down from 58% in 2020 (Gartner). Discover how agency leaders can optimize their tech to reduce team burnout, improve client relationships, and drive stronger results. https://ow.ly/gclG50Ua7Xc

As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform. The audio streaming platform posted its third-quarter earnings report at the close of the New York Stock Exchange on Tuesday (Nov. 12), recording $4.2 billion (€3.98 billion) in revenue — putting it well on track to record its first profitable financial year, 16 years after it was founded. In this piece by Sam Bradley and Krystal Scanlon, we speak to Lindsey Freed of Basis Technologies, Kashif Dalvi of Assembly Europe, Josh Morphew of PMG, and James Weinberg of T&Pm.