Basis Technologies’ Post

A Basis report found that more than half of agency professionals juggle 6+ tools to manage client campaigns—that's a big drain on efficiency and employee energy. See how optimizing your tech stack can save time, reduce errors, and improve client results. https://ow.ly/cAJy50UciuA

With less than 4 working weeks until 2025, prioritizing digital marketing budgets is crucial. Key areas to focus on include investing in data-driven strategies, enhancing customer experience, and leveraging automation tools. By aligning spending with strategic goals, companies can maximize ROI and stay competitive in a rapidly evolving landscape. Learn more in the post below: #DigitalMarketing #MarketingStrategy #2025Planning #ROI #CustomerExperience https://lnkd.in/gc-Uf6Sj

A terrific list from Campaign US of US agencies and how they are performing. How is your agency doing? Don't know? A simple agency appraisal program is the best way to obtain the data you need to know what's working and what isn't with your agency relationship. Even better, our AgencyApprAIse tool is an entirely self-service, AI driven platform where you can build and get analysis of your agency performance 24/7. All for a fraction of the cost of Saas appraisal platforms. Curious? www.agencyappraisal.com Association of National Advertisers 4A's American Advertising Federation ProcureCon US In-House Agency Forum (IHAF)#agencyassessment #agencyappraisal #agencyevaluation #marketing  #procurement #marketingprocurement #marketingoperations #marketingtransformation

Are you struggling to measure the success of your SaaS marketing efforts? You're not alone. In today's data-driven world, it's crucial to focus on the right metrics to drive growth. This insightful post breaks down 14 essential marketing KPIs every SaaS business should monitor. From conversion rates and customer acquisition costs to social media engagement and mobile traffic, these metrics provide a comprehensive view of your marketing performance. What I found particularly valuable was the emphasis on looking beyond vanity metrics. For instance, the article highlights the importance of customer lifetime value (CLV) in understanding long-term profitability and tailoring strategies for high-value customers. Whether you're a seasoned marketer or just starting out, this guide offers practical insights to optimize your campaigns and boost ROI. What KPIs do you find most valuable for your SaaS business? Share your thoughts in the comments! #saasmarketing #marketingmetrics #digitalstrategy #customeracquisition #datadrivenmarketing Ready to level up your marketing game? Check out the full article for a deep dive into these crucial KPIs and start making more informed decisions today. Learn more: https://lnkd.in/dPGhK7JH

Lead metrics are performance indicators that provide early insights into the progress and effectiveness of strategies or initiatives. ex: CTR, engagement, website visits, etc They help predict future outcomes and can influence decision-making in real-time. Unlike traditional metrics, which measure results after they have occurred, lead metrics are proactive and help organizations understand if they are on track to achieve their goals before final outcomes are realized. They serve as actionable indicators that enable organizations to make timely adjustments and optimize their performance. #digitalmarketing #analytics ▶️ https://bit.ly/47XxB3s

🚀 Want a Better ROI? Ditch the Tech Jigsaw Puzzle 🧩 Most of us have been there—juggling a million tools, drowning in dashboards, and getting meh returns. 💸 Kentico just dropped some 🔥 on why consolidating your martech stack is the game-changer you need: 1. Save Cash 💰: Stop paying for tools you don’t need. One solid platform > scattered subscriptions. 2. Get Stuff Done Faster ⚡: An all-in-one CMS = less time figuring out which tool does what. 3. Data Without the Headache 📊: Centralized data means smarter decisions without data whiplash. 4. Real Deal Personalization 💌: Create real connections with customers, not just hit ‘send’ on auto. 5. Sleep Better Knowing It’s Secure 🔐: Less chaos, more compliance. 6. Future-Proof the Whole Thing 🔮: Stay relevant without starting from scratch every year. Your tech stack doesn’t need to look like a college dorm room after finals. Tidy it up, get focused, and see your ROI skyrocket. 👊 https://lnkd.in/eymQNTEM

🚀 Client Success Story: Six Months of SEO Transformation for a Local Business 🚀 Proud to share the growth journey of one of our clients—a local service business that partnered with us to enhance their visibility and reach. Over the last six months, we’ve helped them significantly expand their online presence, making it easier for their community to find and trust their services. This success isn’t just about increased metrics; it’s about strategic growth. By optimizing for the local audience and focusing on what their community values, we’ve built a sustainable foundation for continued visibility and customer engagement. Interested in elevating your business’s digital footprint? Let’s chat about how we can make your brand more accessible and impactful online. 🌟 #ClientSuccess #DigitalGrowth #SEOImpact #LocalBusinessSuccess #CommunityConnection

If your marketing efforts aren’t backed by the right tech, you’re likely missing out on key opportunities. Here’s how a tech marketing strategy can make a real impact: 1️⃣ Get Clear, Data-Backed Insights Understanding customer behavior is crucial. With the right tools, you can analyze real-time data and make informed decisions about your marketing efforts. 2️⃣ Focus on the Right Metrics Track important KPIs like conversion rates and sales cycles. This ensures your team is focused on what truly drives growth, rather than wasting resources on irrelevant data. 3️⃣ Fix Website Issues Quickly If visitors aren’t converting, there’s usually a reason. Tools like Hotjar and VWO can help identify issues on your site, such as slow load times or confusing navigation, so you can address them fast. 4️⃣ Improve Customer Experience Offer personalized experiences that build trust and loyalty. Tools like Zendesk help you respond to customer needs in real time, improving satisfaction and retention. 💡 Tip: Consider adding Revlitix to centralize data and give you the insights you need to make smarter marketing decisions. 📌 Want to learn more? Check out our full blog now! https://lnkd.in/gdytm8GZ #techmarketing #marketingmetrics #customerexperience #businessgrowth

Discover the key metrics that matter most for your Google Business Profile (GBP). 📈 From views and clicks to reviews and calls, this article breaks down how to analyze your data and make analytics-driven decisions. Want to learn more? Access the full blog here: https://bit.ly/4dPrlyM To understand how optimizing your Google Business Profiles drives local growth opportunities, reach out to us with your queries at: https://hubs.ly/Q02N7B3k0 #GoogleMyBusiness #GMBOptimization #hyperlocalmarketing #LocalSEO #SaaS #SingleInterface #digitaltechnologies #DataDrivenMarketing

Crafted from over a decade of in-house development, Kip is designed to meet the demands of today's marketers. Learn more about why Kip won last year's MarTech Breakthrough Awards. https://hubs.ly/Q02rwBCV0