Kylee McKinney

Influencer marketing has the potential to win big with audiences. However, there is a growing degree of discontent towards campaigns that feel disconnected. Tarte Cosmetics' "Welcome to Trippin' With Tarte" campaign, which whisked 30 influencers away to Bora Bora, epitomizes this issue. The crux of the matter lies in relatability. Tarte's over-the-top affair left ordinary consumers feeling overlooked, failing to connect with them at the end of the day. Furthermore, there's a growing skepticism surrounding influencers, with many perceiving them as prioritizing monetary gain over genuine product endorsement. Consumers ultimately value authenticity over scripted promotions. In light of these sentiments, brands must reassess their approach to influencer partnerships. Prioritizing authenticity over extravagance is paramount. Targeting micro-influencers with dedicated, niche followings may prove more effective than engaging high-profile figures. Learn more about Tarte’s campaign backlash with this article by ADWEEK: https://casthr.co/l/aj

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The math is mathing, and it’s adding up to a whole lot of attention. New research reveals how the right kind of attention can unlock big outcomes for brands and help make every dollar of your media strategy work harder. Learn more ➡ https://lnkd.in/gHuSAQVx

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🚀 Reflecting on Advertising Week New York 2024 with Group Black 🚀 Advertising Week New York 2024 celebrated innovation, inclusivity, and impactful change, and Group Black was at the center of it all. Check out our awesome sizzle reel below to see for yourself. Plus, here are a few highlights: ✨ 🌎 Building Content for a Diverse World: We teamed up with NBCUniversal to launch ExcellencE! on Peacock, bringing thousands of hours of diverse-led content to audiences everywhere. 🏀 NIL Creators & New Sports Economy: Big names like Carmelo Anthony and Chad “Ochocinco” Johnson shared how student-athletes and creators are reshaping brand partnerships. Community-driven storytelling was at the heart of these evolving discussions, and we’re excited to continue championing these voices in the industry. 💞 Empowering Communities for Change: From launching our first She’s Good[For Real] program with Huggies to showcasing the economic power of Black travelers through our Black Travel Today study with Tripadvisor, we’re amplifying voices across industries. 📱The Future of Content: We explored the evolving state of streaming and answered a key question: *What is influence in a world where everyone's an influencer?* Our panelists emphasized the power of creative collaboration and embracing diverse perspectives to create meaningful connections and drive real impact in the digital age. 💡 Navigating Media & Tech Complexity: We tackled bias in AI and brand safety, advocating for ethical, inclusive media systems. The takeaway? It's time for brands and tech leaders to build fair, equitable, and inclusive systems more intentionally. Looking ahead, Group Black is committed to fostering inclusion, driving authentic storytelling, and shaping the future of media. Let’s keep the momentum going! Watch all panels here! - https://lnkd.in/gbZsQYXG #AdvertisingWeek #Diversity #Innovation #GroupBlack #MediaLeadership

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Considering a career as a journalist? Our free Ultimate #MediaCareer Guide made with New York University and Yellowbrick is here to help make sense of the role of a modern journalist: https://ylearn.co/vkaayoai #journalism #mediapro #NYUxRollingStone

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3 Rules to crush PR partnership announcements 📌 Rule #1: Figure out the other company’s level of PR participation 📌 Rule #2: Create a strategy brief 📌 Rule #3: Communicate expectations for your spokesperson early on Read more for an in depth look into these rules!

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Transform your advertising strategy with insights from NYC's #OOH landscape 🌉 We unveil the secrets to navigating the complex media formats and high-traffic locations that make New York a goldmine for advertisers. Learn from 30 years of industry expertise to achieve impactful audience engagement. #OOHInsights #NewYorkMarketing #AdvertisingInRealLife 🔗 https://okt.to/a9BrPJ

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Creative ideation can definitely help deliver brand growth!

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Hispanic consumers are drawn to brands that resonate with their values and culture. By incorporating cultural relevance into advertising, companies can significantly boost engagement and build stronger connections with this audience. How can strategies be adapted to incorporate cultural relevance in advertising to better connect with Hispanic consumers and increase engagement? At Culture Wise Insights, we specialize in connecting you with the right respondents to answer this question and many more. Hear their perspectives and let’s collaborate to drive meaningful insights! #consumertrends #Hispanicmarket #diverseperspectives #marketresearch #culturalunderstanding #culturewiseinsights #nationalhispanicheritagemonth

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🎉ICYMI, BAMM’s very own Dinisha Cherodian will be giving a talk at Quirk's Media NY next Wednesday! Following a brilliant share at the Market Research Society (MRS) conference in March with McDonald's’s and Leo Burnett, you don’t want to miss this. Learn more about how behavioral economics and qualitative research informed the approach for McDonald's’s incredible creative campaign. ▶️Save the date- Wednesday 17th July, 9:45am EST #Quirks #QuirksNY #QuirksNewYork #MarketResearch #Insights

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We’re gearing up for the next annual NJCI survey, and we’d love to hear from you! Your voice matters in helping us create a report that’s packed with insights directly relevant to creatives working in licensing and brand extension. Each year, we gather perspectives from across the community to highlight key trends and challenges, and we want to make sure we're addressing the topics that matter to you. With this in mind, we're running an open call for questions to add to the survey. Some themes we’ve been thinking about are: 🤖 The impact of AI on the design process 💸 Unpaid pitches ✨ Attracting the next generation to licensing 🧑‍🎨 Creative freedom at work 😰 Unpaid work as part of a job application 📏 Measuring creative success Got a question or topic you'd like to see covered in the NJCI 2025 survey? Drop us a line at [email protected] #notjustcolouringin #licensing #brandextension

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Our friends at Omnicom Public Relations Group (OPRG) convened an all-star team at Cannes to discuss creativity and AI. One of our favorite takeaways was the idea that publicists don't pitch much; they focus instead on the next great idea (which sounds like a pitch I'd buy). The basic premise is that you have to contribute something of true value if you want to be buzzworthy, and we heartily agree! PR Redefines Creativity in 2024 https://bit.ly/3Yf7DYn #Creativity #PublicRelations #AI

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Ad Age is putting a spotlight on LGBTQ+ leaders in advertising, and this feature focuses on our amazing colleague Amy M. Litt, VP, Communications Planning. Read 3 ways to be a LGBTQ+ advocate at work, what this looks like here at CMI, and why the pharma industry is perfectly poised to lead in inclusive media in the article here: https://lnkd.in/eHpnuqY4

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Is your brand playing it safe in the wild world of advertising? According to WARC, 60% of advertisers are making brand safety a top priority. Stay ahead of the curve by diving into the latest report on the future of programmatic advertising in 2024. Let's ensure your brand's journey is both successful and secure! #BrandSafety #ProgrammaticAdvertising #FutureTrends

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In a world saturated with digital ads, Gen Z craves real, tangible experiences—and direct mail is delivering exactly that. 📮💭 From personalization at scale to irresistible creatives, our latest article explores how direct mail is evolving for the future, not the past. Head to our blog to learn how to capture Gen Z’s attention with direct mail that converts: https://lnkd.in/g8dmKZBi #DirectMail #GenZ #MarketingTips #SeQuelDelivers

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This year's PRWeek and People Like Us' PR ethnic and gender pay gaps project is bittersweet. While participation increased slightly, none of PRWeek's top 20 agencies participated. As an agency that puts people at the heart of what we do, we are happy to have taken part again. We agree entirely with Sheeraz Gulsher, co-founder of People Like Us, that transparency helps foster a better workplace culture. This project is a time for everyone to take an honest look at our industry and take action to address disparities. Check out this year's results here: https://ow.ly/NBUl50TsW3i. #PR #PayGaps #PRWeek

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