XR Extreme Reach

Imagine managing your CTV ad campaigns with the same precision as tracking products on a shelf.  The power of the Ad Creative ID Framework (ACIF) should not be overlooked. Every publisher should be leaning into the opportunities afforded by a universal creative ID. XR is joining the conversation at the IAB Tech Lab's I Want My CTV!  📌 Panel Topic: Registered Ad Creative: The UPC Code for Your CTV Ads and How ACIF Enables it Throughout the Supply Chain Moderator: Rob Beeler, Founder & CEO, Beeler.Tech Panelists:  Nada M Bradbury, Chief Executive Officer, AD-ID  Deborah Murray, Managing Partner, Director, Traffic, GroupM  Frank Rizzo, Vice President, Ad Tech Strategy, NBCUniversal James Shears, XR Extreme Reach    Real progress requires real change—let’s work together to drive a more effective and sustainable ecosystem in 2025. https://lnkd.in/eHUfazNF 

🚀 Step into the next era of impact—Join XR at CES 2025!    We’re thrilled to connect, collaborate, and shape a more efficient and effective advertising ecosystem.     ✨ What’s your RX score: Learn how marketers can track and improve representation in advertising with the new Representation Index (RX).   📈 Unlock growth potential with powerful creative intelligence that drives greater ROI. 🎯Maximize creative and media impact with seamless ad delivery across linear, CTV, digital & beyond    Get ready…it’s game time!    👉 Let’s connect! Schedule a meeting with us and get ready for a transformative year ahead: https://lnkd.in/gfk9EkFF #XR #CES2025 #Itsgametime #RX #RepresentationIndex

This past weekend, XR put the pedal to the metal at the F1 in Las Vegas! 🏎️     From breaking barriers in motorsports to accelerating representation in advertising, we joined forces with The Female Quotient and this incredible group of leaders to show what’s possible when purpose meets passion.     Thank you to this amazing group of leaders for joining XR’s Global President and COO, Jo Kinsella.    Susie Wolff, Managing Director, F1 Academy   Tommy Hilfiger, Founder & Principal Designer, Tommy Hilfiger Global  Michelle Crossan-Matos, Chief Marketing Officer, Ulta Beauty  Nikki Fargas, President, Las Vegas Aces  Colleen Gorsky, Head, Marketing, Americas, SailGP  Naomi Schiff, Sports Broadcaster, CAA  Michelle Marshall, Head, DEI & Social Impact, PUMA North America  Tatiana Holifield, VP, Social Content Growth Marketing, SiriusXM & Pandora  James Allen, President, Motorsport Network and F1 Liaison (Moderator)  Emily Prazer, Chief Commercial Officer, Formula 1    And to our amazing partner, Shelley Zalis, we are honored to collaborate with you to champion change with the launch of the new Representation Index (RX) and ensure that every brand in the world has the opportunity to measure, track and improve inclusivity in media and advertising.    Let’s do this! 🚀

The road to progress is paved with bold conversations and intentional action. From breaking barriers to accelerating representation, gender equality in motorsport is within reach. Let’s come together to challenge the status quo and ignite change both on and off the track. Join me with The Female Quotient, Formula 1 Academy, and XR Extreme Reach in the #EqualityLounge @ #LasVegasGP, with trailblazers and conscious leaders taking action to close the gender gap in racing 🏎 RSVP: https://lnkd.in/gfyu7d-G

Is your brand authentically connecting with the audiences you serve? The Representation Index (RX), launched by XR and The Female Quotient, is transforming the way we think about representation in advertising. As the first real-time, AI-powered global metric for measuring representation, RX provides actionable insights to help brands align their creative content with inclusivity. With nearly 3 million ads analyzed to date, RX evaluates key dimensions like age, gender expression, skin tone, and body type—delivering powerful scores that drive ad resonance, customer loyalty and sustainable business growth. How does your brand measure up? Unlock your exclusivity score: https://lnkd.in/gf6NWqfn

The next era of impact is here! XR is honored to be named a top 3 honoree in the Inception of Impact category for the 2025 Impact Awards by Givsly.    We are thrilled to be nominated in such an important category and excited to elevate representation in advertising to drive positive change.    Join us in celebrating on January 22, 2025 at Tribeca 360° #ImpactAwards2025 #ResponsibleMarketing 

Tomorrow at shots Out of the Box, XR’s Sustainability Director, Emma Horton, will lead a powerful discussion with industry experts on shaping a greener future for advertising. 🌍✨     As XR continues to lead the charge for sustainable practices in our industry, this panel will explore practical solutions for green production, achieving B Corp certification, and driving impactful change that’s both environmentally responsible and cost-effective.     Looking forward to seeing you there! 💚      Jo Fenn - AdGreen Power  Anthony Falco - Advertising Association  Annie Gibbons - dentsu  Clémentine Buren - La Pac    

Join XR with Jo Kinsella, The Female Quotient and Formula 1 Academy in the #EqualityLounge @ #LasVegasGP with trailblazers and conscious leaders taking action to close the gender gap in racing! 🏎  📍 Friday, Nov. 22 , 11am | Casa Playa @ Wynn Las Vegas

Congratulations to XR’s Global President and COO, Jo Kinsella who joins 20 other new members on Ad Council’s Board of Directors. Chaired by Tara Walpert Levy, VP, Americas at YouTube, this accomplished group of executive leaders will provide insights, expertise, and financial support to ensure the Ad Council's social impact campaigns are effective and drive measurable change. https://lnkd.in/eD9YtEW4 

The carbon impact of digital advertising is similar to aviation.     During the IAB Tech Lab International Summit, XR’s Sustainability Director, Emma Horton shared steps the industry can take to improve the sustainable impact of advertising, including direct role that the Ad Creative ID Framework (ACIF) can have on reducing carbon emissions.     🌍 Learn how XR is partnering with global customers to drive a more sustainable future in advertising by creating a universal ID for all creative assets, removing duplicated data and streaming processes through workflow automation.       Connect with us here: https://lnkd.in/ezYrhaQc Learn more about sustainability in advertising here: https://lnkd.in/etU_VBng