LiveIntent, a Zeta Global Company

We’re thrilled to announce that LiveIntent has entered into an agreement to be acquired by Zeta Global, a long-time partner who shares our vision for the industry and our values around how to get there. https://lnkd.in/gQp_VtGW   Zeta Global, the AI-Powered Marketing Cloud, unifies identity, intelligence, and omnichannel activation in a single platform to deliver better experiences for consumers and better results for marketers. Their solutions are powered by one of the industry’s largest proprietary databases and AI. By joining their capabilities with our best-in-class Identity Graph, publisher network, and channel capabilities, together, we’ll be able to provide marketers and publishers with added capabilities to reach their customers through even more channels.   For more details, please read our press release, and stay tuned for updates as we embark on this exciting new chapter together.

Big News! Zeta Global has officially completed the acquisition of LiveIntent. 🚀 From here on, all updates and announcements will be shared through Zeta Global - follow us there! We're excited for this new chapter and can't wait to bring you more AI-powered innovation! 💡 ✨ For more details, check out the full announcement here: https://lnkd.in/gzmtjJgU

Looking forward to #ZetaLive24 where LiveIntent CEO, Matthew Keiser, will join Zeta Global and an incredible panel of industry leaders to discuss the rapidly evolving digital landscape. As we prepare for a future with less reliance on third-party cookies, they’ll dive into key strategies around leveraging first-party data and embracing privacy-first technology. You won’t want to miss it! 

Native ads increase purchase intent and generate higher brand affinity than traditional banner ads. On average, publishers see 44% higher CTRs and 10x greater CPMs compared to display. With LiveIntent’s Native Ad Blueprints, publishers can easily incorporate these powerful ad units into their email newsletters. With Native Ad Blueprints, publishers can:  ✅ Seamlessly integrate native ads—no more manual coding! ✅ Preserve brand identity while maximizing revenue ✅ Deliver personalized, high-engagement ads to individual readers Explore how native ads in email with LiveIntent can build seamless, premium ad experiences your readers will love. 🔗 https://lnkd.in/gyCcqUcn

I'm looking forward to speaking with our friends at LiveIntent, Inc. at the Digiday Publishing Summit in Miami 🌴 We'll talk Hearst Newspapers 1p data strategy, the success we've seen from HIRO, and you guessed it - cookie deprecation https://lnkd.in/eVfY5QC7

Our latest research shows that consumers are willing to sign up for email newsletters—if there’s value on the table! According to the study, 52% will subscribe only if they get exclusive content, while 45% are motivated by a discount on their first purchase. Read the full findings here and get in touch of you are looking for solutions to monetize your newsletter offerings. 🔗 https://lnkd.in/gy4KwzTC.

🎉 Thrilled to announce that LiveIntent has been named the Best Publisher Monetization Platform in the 2024 Digiday Technology Awards! We believe in the power of the publisher and are committed to helping them recognize new value while preserving valuable relationships with readers. This latest recognition highlights our dedication to empowering the entire advertising ecosystem with innovative solutions that drive connection and revenue. Thank you Digiday for this honor, along with our amazing team and partners who make it all possible! https://lnkd.in/g9TgxvPH

LiveIntent just launched its revamped Native Solutions, making it easier than ever to scale your native email inventory and grow your email newsletter program! With our updated tools like the LiveTag and Native Ad Blueprints 2.0, you can maximize your ad slots with both display and native demand, effortlessly boosting performance! 💥 Curious how to leverage these updates for your newsletter? Dive into our blog to learn more and start scaling your email strategy today! 🔗 https://lnkd.in/gdwE3ny4

At LiveIntent, we’re at the forefront of reshaping email advertising. We’re constantly seeking talented, forward-thinking individuals to be part of our global success story. Watch this video to learn more about how we are redefining the future of digital marketing! We have open positions across Revenue, Technology, and Operations, check out our careers page: https://lnkd.in/dUS2G2hH

LiveIntent's Email Reactivation solution, which helps Publishers score email lists to identify, re-target and reactivate people with the highest likelihood of re-engagement, is a finalist for 2024 Digday awards in the category Best Monetization Platform for Publishers! LiveIntent is committed to helping publishers thrive today and post third-party cookie deprecation. Learn why it's one of our fastest growing products: https://lnkd.in/ggRYCzPU