TripleLift

Last week, we sponsored the Association of National Advertisers Multicultural Marketing & Diversity Conference, an enlightening event featuring presentations from the industry’s most prominent thought leaders and multicultural marketing professionals. While there, we co-hosted a wonderful dinner with our friends at Raptive. Thank you to everyone who made these events possible! 🧡 #ANAMulti #digitaladvertising #adtech #multiculturalmarketing

Beauty may be subjective, but results are not. And, when a national beauty brand was looking to give their CTV strategy a makeover, we were there to help. 💅💄 By leveraging our Enhanced CTV solutions, their campaign delivered: ✔️ 13% incremental in-store visits ✔️ Cost savings 56% below Foursquare benchmark ✔️ Over 67K attributed store visits Check out the case study to learn more. https://hubs.li/Q02YM_NK0 #ctv #ctvadvertising #streaming #connectedTV #adtech

Last week, we hosted our latest Dinner With Friends event in Toronto, and the vibes could not have been better. 🇨🇦🍷 Thank you to everyone who made this evening so special. 🧡 #adtech #digitaladvertising #digitalmedia

Yesterday, we had the privilege of sponsoring #CTVAdDays and hosting an insightful session featuring some of the industry's brightest minds. 📺 🧠 Here are some of the key takeaways from our panel discussion: ◾ As an industry, we must continue to ask ourselves: how can we elevate the daily TV viewing experience for consumers? ◾ Integrating the consumer viewpoint when evaluating new concepts and innovations will guide us in creating more impactful advertising strategies. ◾ Access to the right measurement tools will provide insight into the success of new formats, ultimately guiding the development of metrics needed to measure these formats at scale. Thank you to our panelists, Robert Coon, TripleLift, Samantha Primack, KINESSO, Phillip Lomax, MediaScience, Miles Fisher, Roku, and moderator Hunter Sparks, Vevo. More information on our CTV solutions ➡️ https://hubs.li/Q02Yf4wc0 #ctvadvertising #streaming #adtech

See you tomorrow at #CTVAdDays! 📺 🧡

As the advertising landscape evolves, marketers face increasing operational pressure as they navigate new solutions to reach their target audiences. 🎯📱 There is no more critical time than now to adjust. So, how prepared are marketers to tackle this challenge? We recently conducted extensive research to find out. Check out our infographic for the highlights. https://hubs.li/Q02XpBnq0 #adtech #data #addressability #digitaladvertising

#CTVAdDays is right around the corner, and we’re so excited to be a sponsor. Don't miss our panel, "Achieving Maximum Impact: The Ideal Blend in CTV Advertising", and learn more about... ✅ How creative technology improves CTV ad experiences for both brands and publishers ✅ Ad experiences that maximize the capabilities of programmatic CTV beyond what’s available today ✅ The effectiveness of combining high-impact CTV with traditional ad spots Panelists: ▪️Robert Coon, TripleLift ▪️Samantha Primack, KINESSO ▪️Phillip Lomax, MediaScience ▪️Miles Fisher, Roku Moderated by Hunter Sparks, Vevo November 13, 2024, 2:00 PM - 2:30 PM Eastern https://hubs.li/Q02X0CsZ0 #ctv #streaming #ctvadvertising #adtech #programmaticadvertising

Recently, TripleLift's UK Country Manager, Richard Ottoy, joined NewDigitalAge to share his thoughts on the future of ad tech and how TripleLift plans to tackle the industry's most challenging obstacles. Read the article for more information. https://hubs.li/Q02WRWxk0 #adtech #digitaladvertising #programmaticadvertising #marketing #nativeadvertising

JUNTOs, our Latinx/Hispanic employee resource group, recently invited Fernando Romero, SVP, US Digital Advertising Sales, and Jeremy Varner, SVP, Global Programmatic Strategy & Operations, from TelevisaUnivision to speak to our team about their understanding of Hispanic audiences and how innovation in ad tech can help advertisers make meaningful connections with them. Thank you Fernando and Jeremy for joining us and sharing so many wonderful insights. Learn more about our commitment to a more equitable internet here ⬇️ 🔗 https://hubs.li/Q02WvZpr0

When Pubfinity was looking for a future-proof, privacy-forward, and innovative targeting solution, TripleLift was there to help. 🤝🧡 By leveraging TripleLift Audiences, our unified targeting platform, Pubfinity's campaign outperformed across major consumer verticals and doubled CPMs. See the full case study for more details. 📑 https://hubs.li/Q02WlQ7v0 #adtech #programmaticadvertising #nativeadvertising #digitalmarketing #digitaladvertising