Gillian Rudich

Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

9

5 Comments

Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

31

1 Comment

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

5

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

5

Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

3

Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gt2aM2jG

10

Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

1

Data from Adobe highlights a surge in interest for in-store shopping this holiday season, sparking opportunities for retailers to expand #retailmedia and #digitalinstore initiatives. Survey findings reveal that 61% of shoppers prioritize the in-store experience, showing a 21% increase from last year, with 35% opting for in-store shopping to avoid online order delays. My advice? **The line between online and offline purchases continues to blur, emphasizing the importance of a seamless shopper experience across price, product, and payments. **Remember to measure and validate your brand's relevance to the overall shopping experience and focus on creative strategies to engage customers effectively. For more data and my commentary, check out the full article by Laurie Sullivan at MediaPost. It's a timely resource for those knee-deep in #holiday2024 planning mode. Find the article here: https://okt.to/X2YpsT

13

How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

77

1 Comment

AI is dominating discussions across industries, but how can it truly benefit travel and tourism destinations? At MediaOne.Digital, we've been exploring this question, and I'm excited to share our innovative solution. Introducing our AI-powered travel solution: • Lives on your website: Seamlessly integrated. • Customizable: Reflects your brand's unique personality and voice. • Multi-functional:    °Idea generator: Sparks travel inspiration for your visitors.    °Trip planner: Helps users create personalized itineraries.    °Engagement booster: Increases time on site and user interaction.    °Content enhancer: Provides valuable, relevant information. The result? A more engaging website experience that converts visitors into customers. See it in action in the link below! It lives in the corner of every webpage. Note: This tech solution can be adapted to every vertical.

19

6 Comments

CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/dkJbZUch

18

Embracing these opportunities will build customer loyalty and elevate your business.

4

I couldn't agree more. Last Click needs to go. The temptation of ease and "tangibility" is misleading for marketers and businesses. It is a complete misrepresentation of the customer journey and how you understand people, how they experience your brand and where you invest your money. With the advent of cookie deprecation (sometime soon Google 😊) talk about cohorts, contextual targeting being solutions and the increased limitations on measuring people-based activity with your business, Marketer’s (people) should continue to push for and understand what are the best ways to measure outcomes made by a whole person, all the people, not just those they have “accepted”. You can't go back to what you know, or stay status quo to move forward. #digital #digitalmarketing #firstprinciplesthinking

16

A recent article from the AMA highlights a critical insight: many U.S. consumers feel ignored by advertising. In a digital landscape that is overflowing with content, personalization and genuine connection are key. As marketers, it's time to rethink our strategies! Understanding your audience and engaging them authentically can transform your marketing efforts. Let's focus on creating experiences that resonate and make consumers feel seen and valued. One size fits all doesn't work anymore. At shyft digital we talk lot about adapting your approach to connect authentically with your audience. I’d love to hear your thoughts on your approach!💡✨ Read the article here:

3

2 Comments

Feeling like your marketing magic is fading in today’s digital maze? Fear not, LiveRamp's eBook "Demystifying Match Rates: Getting to What Really Matters," is your spellbook for success! Learn how to optimize ad spend, understand key metrics, and choose the best data collaboration partners.

1

This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gZq6fKdg

3

From concept to launch: Generative AI accelerates the product lifecycle https://slalom.ws/3NKekLc

3

Don’t miss out on this opportunity to future-proof your digital strategy and discover how to leverage AI, retail media channels, and influencer collaborations to supercharge your marketing efforts. Webinar leader, Jeremy Kagan who literally wrote the book on Digital Strategy. #webinars #digital #advertisingagencies

4

Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

6