Mike Brooks

The FAST (Free Ad-supported Streaming TV) market in APAC is booming! We are witnessing incredible triple-digit YoY growth in both viewing hours and ad impressions. This surge is fueled by the launch of FAST channels by numerous Tier-1 broadcasters across the region. And the momentum is only set to increase! In 2024, we anticipate even more FAST platform launches by CTV manufacturers, Pay TV operators, and S-VoD/A-VoD apps. Curious about which genres are leading the pack and the impact of owned & operated channels? Dive into the latest insights with the Amagi FAST Report #11. https://lnkd.in/gQffFt9Q

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Interesting implications from the stream-a-fication of 'TV': "Advertisers must build truly convergent media buying operations, executing a unified plan across all the different places modern viewers watch TV". Glad to be at an agency that thinks of video from a consumer POV, not just in legacy buying silos! #CTV #FutureOfCTV #Advertising

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At last week’s Mediaweek panel, "Tiers of Joy: How Ad-Supported Streaming Is Changing TV," Neil Vendetti, President of Integrated Investment at Zenith US, shared his take on the impact of ad-supported streaming: “It is necessary to incorporate into a larger video strategy, but deserving of its own strategy. All of us need to give this the attention that it deserves before we can maximize the output that we’re getting from it.”   Neil emphasized how, by blending the familiarity of traditional TV with the precision of digital targeting, ad-supported streaming is transforming television by creating opportunities for brands to reach audiences who were previously hard to engage on subscription-only platforms.   Check out the full ADWEEK article that includes all the discussion insights below! #Mediaweek #Streaming #DigitalMedia

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📊 𝗪𝗵𝘆 𝗖𝗧𝗩 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗠𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗘𝘃𝗲𝗿 𝗳𝗼𝗿 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗞𝗲𝘆 𝗩𝗼𝘁𝗲𝗿𝘀 𝘞𝘪𝘵𝘩 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘸𝘦𝘦𝘬 𝘭𝘦𝘧𝘵 𝘵𝘰 𝘨𝘰 𝘵𝘰 𝘌𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘋𝘢𝘺, 𝘐 𝘸𝘢𝘯𝘵𝘦𝘥 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘣𝘢𝘤𝘬 𝘴𝘰𝘮𝘦 𝘬𝘦𝘺 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘧𝘳𝘰𝘮 𝘰𝘶𝘳 𝘳𝘦𝘤𝘦𝘯𝘵 𝘳𝘦𝘱𝘰𝘳𝘵 𝘰𝘯 𝘗𝘰𝘭𝘪𝘵𝘪𝘤𝘢𝘭 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘚𝘵𝘳𝘦𝘢𝘮𝘪𝘯𝘨, 𝘸𝘩𝘪𝘤𝘩 𝘪𝘴 𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘵𝘩𝘢𝘯 𝘦𝘷𝘦𝘳 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳. As traditional TV audiences age, streaming is now the go-to platform for campaigns looking to reach younger, often undecided voters. According to LG Ad Solutions’ recent report, 84% of U.S. households own a connected TV, with a high preference for streaming across the political spectrum. Targeting capabilities on CTV are unmatched: campaigns can now tailor ads to reach audiences based on everything from political preferences to specific voter lists within hotly contested regions. With 65% of potential voters using ad-supported streaming, campaigns that ignore CTV are missing valuable opportunities to engage. This shift to streaming could very well impact voter turnout, especially in competitive districts. For political strategists, the choice is clear: to reach audiences effectively, they must meet them where they are—on streaming platforms. #CTV #PoliticalStrategy #StreamingMedia ⬇ 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲: https://lnkd.in/eGwCAWUS

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The era of cable dominance is unraveling. Warner Bros. Discovery and Paramount wrote down $15 billion in cable network value, reflecting the declining relevance of channels like MTV, Comedy Central, and TNT. Now, Comcast plans to spin off its underperforming cable networks, minus Bravo, into a new entity tasked with absorbing other neglected assets. This "Island of Misfit Networks" echoes the forgotten toys of yore: quirky, flawed, and unwanted. FOR SALE BY OWNER Despite optimistic spin, it's clear these channels are relics of an outdated cable bundle model, once subsidized by uninterested subscribers to the tune of $1,500 per viewer in some cases. The idea of a NewCo offering palliative care to dying networks is futile. Instead, the industry should focus on adapting to the streaming age by investing in creators who thrive on digital platforms. As traditional networks fade into irrelevance, success lies in episodic storytelling that transcends platforms and formats, signaling the quiet end of the network era.

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97% of Spectrum’s content is watched live! News, entertainment, or sports—live is where it’s at. Programmatic buyers, don’t miss out! Alex Groysman, VP of Advertising Product Development at Spectrum Reach, shares how to capitalize on these live spikes. 👉 Watch the video now! https://lnkd.in/eMjMz4Te #LiveViewing #SpectrumReach #Programmatic #DigitalMarketing #ProgrammaticAds

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97% of Spectrum’s content is watched live! News, entertainment, or sports—live is where it’s at. Programmatic buyers, don’t miss out! Alex Groysman, VP of Advertising Product Development at Spectrum Reach, shares how to capitalize on these live spikes. 👉 Watch the video now! https://lnkd.in/eMjMz4Te #LiveViewing #SpectrumReach #Programmatic #DigitalMarketing #ProgrammaticAds

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Before you grade your next report, consider our independent campaign oversight analysis for advertisers, publishers and platforms. We have 10 + years' expertise in the connected TV advertising sector. We foster a vibrant developer ecosystem to expand your platform's commercial offerings: 🪄 Test different ad creatives to determine which ad unit performs best with CTV audiences, post campaign ROAS for more impactful campaigns 🏋‍♂️ Benchmark the performance of your CTV platform against industry standards and competitors to identify areas for optimisation 📊 Analyse your content discovery and ACR recommendations on CTV platforms to improve your FAST content visibility and engagement 📺 Grow your Operating System through partnerships with device manufacturers, content providers and other key stakeholders Get in touch to learn more and discover how we can work together to unlock your commercial business potential on connected TV www.ctvma.org.au/research

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Roku appears to be gaining positive momentum, recently announcing a 14% jump in streaming households in Q2 & this latest report from Pixalate shows it with a dominate position in the global connected TV (CTV) programmatic advertising market. Another big winner was Apple, which increased its share of programmatic CTV ads delivered to the Apple TV from 5% to 13% over the last year, leapfrogging Amazon's FireTV. According to Pixalate measurement, Samsung Electronics share fell 45%, while arch rival LG Electronics grew its share 68%. To compile the data, Pixalate says it analysed programmatic advertising activity across 100k+ CTV apps & nearly 6bn global open programmatic ad transactions in Q2 2024.

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Samsung Ads’ newest report, Viewing Starts with Streaming, reinforces CTV as the foundation of an efficient and effective reach strategy for TV advertisers. As Americans continue to make streaming their first stop when they turn on the TV, we found that nearly two-thirds of Samsung TV households are “Default Streamers,” making streaming their go-to viewing option. Read more about the report here: https://lnkd.in/gfKnjXsd   Download the full report and dive into our newest insights: https://lnkd.in/gWJNt_Yw   #CTV #Streaming #SamsungAds

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In the latest episode of Digiday’s “Future of TV” series, Mediahub's Michael Piner, U.S. EVP, Advanced Advertising, joins leaders from Digitas North America, GroupM, and Known to address the back end of the streaming ad industry — the likeliness of the IP address to go the way of the third-party cookie and the challenges many advertisers are facing in turning to alternative IDs to measure fragmented streaming audiences.   “Everyone’s bought into the idea of alternative IDs, but now operationalizing that idea and finding out how we connect all of these IDs that’s really the stage where everyone is at. There’s buy-in in the industry at scale but making it operational and cost-effective is the real challenge now.”   https://lnkd.in/gJdFQjB9

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Magna has raised its 2024 forecast, signaling a healthier outlook for the advertising industry. Anticipating a 9.2% growth to $369 billion, this update reflects even more promising prospects compared to earlier predictions. Key factors driving this optimism include a strong fourth-quarter performance in non-cyclical advertising revenues, boosted by an improving macro-economic outlook and the unstoppable rise of digital media and streaming platforms. Social media advertising is set to surge by 14% to $80 billion, while long-form streaming ad revenue will expand by 13% to hit $10 billion. Despite sector-specific variations, most industries are expected to grow, with retail and travel leading the pack. Notably, the upcoming major cyclical events, like the 2024 election cycle, are projected to drive significant incremental ad sales. In this dynamic landscape, digital pure players are poised to capture most of the market growth, with non-cyclical advertising sales expected to skyrocket by 12% to $261 billion. Learn more: https://lnkd.in/g94S3-Kn

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Excited to share our CEO Jason Fairchild's latest insights on what we’re calling TV 2.0 – a transformation that’s changing how brands approach TV advertising! With TV 2.0, advertisers can truly have it all: they can target traditional TV reach and frequency, or leverage CTV to drive advanced outcomes like store visits, online searches, and even conversions. Check out Jason’s article on TV 2.0 below, and feel free to reach out if you’d like to explore what this new era of TV can mean for your brand.

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It's encouraging to see global revenue projections for Radio pointing toward growth in the coming decade. 📈 According to a recent Research and Markets study, the global radio advertising market is expected to accelerate its growth from a modest 0.87% annual increase since 2018 to an anticipated 2.66% annually through 2028, reaching $29.69 billion. By 2033, it's projected to grow further to $33.09 billion. This surge is driven by a rising number of listeners, increased digital radio adoption, and infrastructure expansion. While traditional over-the-air radio advertising may see slight declines (projected to fall by 1.6% to $10.0 billion in 2025), this shift is a natural adaptation to new technologies. Investments are moving into digital radio. This transition underscores the enduring importance of audio as a medium to reach audiences of all kinds. Today, more than ever, I believe in radio, not only FM/AM, but also in the new ways of consuming live audio broadcasts: on your phone, in the car, on your smart speaker, or over the airwaves. Digital platforms are not replacing traditional radio; they're transforming it and amplifying its reach; enhancing how broadcasters connect with listeners. The future of radio advertising isn't about choosing between traditional 📻 and digital 🎧, it's about embracing both to meet audiences wherever they are. Source Radio Ink Magazine

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🔈Exciting developments in in-store audio advertisement! Vibenomics, a Mood Media company has expanded its programmatic reach by partnering with Yahoo allowing brands to bid on in-store audio ads through Yahoo's DSP. Looking forward to seeing how this shapes the future of in-store advertising! 🛍️ Are you leveraging in-store media system to drive BTS (Back to School) sales results with audio advertising or overhead voice messages❓IE. Intermingle music with advertising. Based on National Retail Federation and Prosper “24 Insights & Analytics more than half (55%) of back-to-school and college shoppers begun buying items in July for the upcoming school year. Total back-to-school spending is expected to reach $38.8 billion, also the second-highest figure on record, after last year’s high of $41.5 billion. #SalesFunnel #SalesOpportunity 🗣️Share how you are leveraging in-store media to engage customers. #RetailMedia #ProgrammaticAds #InStoreAudio #MoodMedia #RetailCommunity #RetailTechnology #InnovativeApproach #NRF #CustomerJourney

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IYKYK. Spectrum Reach is helping "harness the chaos" of the media ecosystem on both the linear AND streaming front. That's why we are the #1 multiscreen video partner in our markets. Combine that with 30MM+ addressable households...and you can see how we help our partners spend more time optimizing outcomes and less time aggregating audience.

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Streaming TV advertising is a great fit for performance-based and full-funnel goals. That has performance marketing agencies like Tinuiti allocating more and more spend to Roku. Learn how Tinuiti and Roku work with brands: https://lnkd.in/e5MVAPk3 #Streaming #Advertising #CTV 

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In a recent interview with Beet.TV, Spectrum Reach’s Alexander Groysman did a great job sharing some unique insights around CTV advertising in a Live TV environment. We know that reaching specific audiences at scale is getting harder and harder to achieve with increased fragmentation in the video ecosystem. As more viewers shift to watching sporting events or high profile news programming on streaming platforms, this is giving marketers a greater ability to build reach, even on a one-to-one impression delivery basis. When we look at viewership patterns on the Spectrum TV app, 97% of viewing is happening in live programming versus on demand. This is great for advertisers looking for premium inventory with higher engagement when viewers are watching sports or news. However, the technology on the programmatic side is still playing catch up when it comes to maximizing investment with this unique inventory. DSP’s can’t always keep up with spikes in impressions that you will see from concurrent viewership in a live event like the Olympics or Monday Night Football. While the technology continues to evolve, there are still significant advantages in acquiring direct sold inventory, as publishers have more control and flexibility on managing demand across their supply. I encourage you to listen to the entire interview below.

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The power of local TV advertising is set to soar in 2024. With non-cyclical advertising revenues experiencing a robust growth of +9.1% in Q4 2023, the highest in nearly two years, the stage is set for continued expansion. Magna predicts a remarkable spike of 26% in local TV/video ad sales, catapulting to $23 billion this year. This surge, fueled by the upcoming election cycle, underscores the enduring influence of local TV in engaging audiences and driving results. Learn more: https://lnkd.in/dY_k-C-H #localtv #tvadvertising

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