Kirby Grines

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses Share this on social: Discover how to leverage data to create personalized experiences, optimize campaigns, and drive results for your small business in our latest article. https://lnkd.in/eHRKzFFs #LifeatCox #AskMeHowToGrowBusinessWithCoxMedia Read More

2

Are you struggling to gain traction from consumers? LeadCENTER has you covered with a simple and easy option to create custom Ad campaigns. This opens the door to a variety of opportunities to further promote your business and expertise. You can create custom Ads like ANOC postcards, Switcher postcards, Medicare Supplement mailer, Agent Seminar Mailer, and more! Log into LeadCENTER and get started on creating your custom Ad campaign today! Have any questions? Check out the LearningCENTER!

1

Unlock the secrets of lead scoring and segmentation in this insightful discussion! Join Fuzzy Wenzel as they explore essential digital service options for automation and advertising tailored specifically for military and small business personas. Discover key strategies that will transform your approach to targeted outreach. #DigitalMarketing #LeadScoring #Segmentation #AutomationTools #AdvertisingStrategies #SmallBusiness #MilitaryEntrepreneurship #PitchDeck #BusinessStrategy #TargetAudience

4

1 Comment

Petco Email Overhaul A counterintuitive approach. A few key changes: ➤  Key Header Change Yes, we didn’t lead with an offer here. We led with a statement that everyone in the target audience can agree with. → Makes them naturally want to read on → Open Loop → Highlight product quality While this email has a value-led approach, we still add a CTA above the fold for eager shoppers. ➤ Create An Angle An interesting angle that empowers dogs, setting context for the product spotlight section. → Compares dog DNA to wolf DNA → Creates intrigue in terms of ‘so, what does that mean?’ → Sets context for wild pacific stream smoked salmon ‘Wild Stream Smoked Salmon’ is contextualized more since modern science claims dogs share the same DNA as wolves. ➤ Product Spotlights With Reviews A clear product showcase with benefit-driven copy and review highlights. → Builds confidence through social approval → Makes product tangible → Builds on the context from previous section The value here is using the contextual story of dogs having wolf DNA, and showcasing products in light of this new perception. ➤ Conditional Product Spotlight Next, we highlight a product alternative. → Gives an alternative option → Based on customer research → Show clear customer understanding The main point here is to use your zero party data to decode what your audience considers highly relevant. ➤ Offer-Stack Reminder We put the offer at the end here. Criminal, right? Not when you’re taking a value-based approach. → Builds trust through reading first → Keeps the email relevant to profile → The goal is to offer value first Being a brand that gives value first is the ultimate differentiator. ------ I’m a big fan of value-led marketing. In a world where we see 10,000 ads in a day, leading with value in your marketing will help you stand out. It trains your audience to actually read your emails and receive some form of dopamine from new information. Providing value before an offer will add more longevity in your customer base. There’s definitely a time and place for leading with offers, but I do think the landscape is changing. Thoughts?

18

10 Comments

Holiday shopping season is fast approaching! We’re excited to offer free UGC, influencer, and video audits to help optimize product listings for you or your clients. 🎥✨ Our goal is to uncover how strategic video content can drive more conversions and capitalize on the busy season ahead. Whether it’s for your brand or a client, we’d love to help you gear up for success. Interested? Drop me a message or share this with anyone who could benefit! 📩 You can also reach me directly at [email protected]. Let’s make this holiday season your best yet! 💥 #holidayseason #ecommerce #ugc #videomarketing #influencermarketing #contentstrategy #holiday2024

3

I enjoyed writing this article for Convince & Convert: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times https://lnkd.in/eNuAayaj with Constant Contact & Ascend2 research.

14

🚀 Need a little boost to hit those year-end goals!? Check out these tips and tools! #BusinessLeadership #SecondNewYear #GrowthStrategy #BrandOptimization #LeadershipMindset #YearEndGoals #Business #Goals #Strategy #Growth #StartUp #CRM #Data #LastQuarter #Leader #Leadership #Website #Marketing #digitalMarketing #MedTech #Innovation #AI #Technology #CEO #COO #CMO #Brand

6

Just received word that DealerOn has completed their acquisition of Sincro, a DealerOn company. The biggest question in any acquisition is Why. It's generally 1 of 2 things More rooftops to insert current systems and expand market share, or new technologies to incorporate into the current book of business and grow revenue. As an active DealerOn affiliate, I'm curious to see what happens over the next 6 months. Could be good. Could be bad. Does anyone have experience with Sincro sites or services? I haven't worked with them enough to draw any conclusions. #automotive #website #acquisition

9

1 Comment

Printing Impressions interview about our Who's Mailing What! acquisition, its industry impact, and the role of AI in transforming direct mail marketing! Watch: https://zurl.co/nufi 🚀 #mail #print #omnichannel #marketing #technology #ai #data

5

How to Transform $1000 into Marketing Success with Automation and Vertical Videos ▸ https://lttr.ai/ATYxO #Crowdfunding #Equitycrowdfunding #Marketing #SocialMedia #Community #ExtensiveCodingKnowledge #OfferRobustFeatures #BuildBrandAwareness #crowdfunding #equitycrowdfunding

4

DFY 80: 4 Essential Tools for Capturing and Analyzing Customer Data https://lnkd.in/e7Y9Xik7

1

Think the opportunity space is shrinking for local media to capture new digital revenue? I don't. Upside abounds if you can focus your efforts. Our virtual event series, presented by AdCellerant, will help you do just that!

20