Ari Paparo

With the rise of global privacy laws, the advertising industry is undergoing significant change. In conversation with Marketing Dive's Sara Karlovitch, Rachel (Eisenberg) Gantz, Managing Director of Proximic by Comscore, a Broadsheet client, discussed the company's inaugural State of Privacy in Advertising report, diving into some key challenges advertisers face in navigating mounting regulations. Rachel’s insights offer a clear reminder that privacy compliance isn't just about ticking boxes—it’s about creating a more trusted and effective relationship between brands and consumers. Check out the full article here: https://lnkd.in/gXn73WUf You can find the full State of Privacy in Advertising report here: https://lnkd.in/g7n2wr_R #AdTech #ClientInsights #Broadsheet #Proximic

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Audigent partners with Google Ad Manager to offer curated data and inventory, enhancing audience targeting, efficiency, and programmatic performance. read more: https://lnkd.in/d752FJFq Drew Stein #DataCuration #Programmatic #Advertising #AudienceTargeting #FirstPartyData #ThirdPartyData #Marketing #SmartPMP #Adtechtoday

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AMP's Co-CEO Adam J. Epstein spoke with Allison Schiff on the latest AdExchanger Talks podcast to discuss the pending ruling in the DOJ's landmark antitrust suit against Google. 🎙️ “This ruling could change the game and unleash innovation in search that you really haven’t seen in 20 years," Epstein proclaimed. 🔍 Tune in to hear more about how the outcome of the antitrust trial could fundamentally reshape the search advertising landscape. Listen to the full podcast below 🎧 https://lnkd.in/e2jMGSHb #Antitrust #TechInnovation #SearchAdvertising

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📊📺 In a recent report, the 4A’s Measurement Committee emphasized caution regarding the adoption of alternative currencies for TV ad measurement. According to Bharad Ramesh, Executive Director of Research and Investment Analytics at GroupM and Chair of the 4A’s Measurement Committee, while publishers promote alternative currencies with promising data sets, buyers remain skeptical about their readiness. As the industry navigates this evolving landscape, the 4A’s Measurement Committee advises caution and patience, advocating for thorough testing and evaluation before the widespread adoption of new currencies in TV ad measurement. 🚀 Read more in this AdExchanger piece by Alyssa Boyle: https://bit.ly/49Lg9QJ Get the 4A's guide here: https://bit.ly/49QLEsy #TVAdMeasurement #IndustryInsights #4AsCommittee #measurement #currency #agencyguidance #media

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Viewership is soaring, advertising opportunities are expanding, and new ad technology is making it easier than ever to turn viewers into buyers. This year, we've witnessed a wave of innovation sweeping across the CTV landscape.   Dive into our latest blog to explore the four key trends shaping CTV in 2024: https://lnkd.in/esV4uKbK

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Comscore is proud to partner with the Local Media Consortium (LMC) to help deliver the new NewsPassID Ad Network solutions to streamline local news advertising buys.   The NewsPassID’s methodology captioned NPID Contextual, is powered by Comscore and provides the most direct route from advertiser to publisher. Read the announcement here: https://lnkd.in/eG63Wp3J   Find the blog post about the initiative from Scott Cunningham, entitled Era of Transparency: NewsPassID Solutions for Advertisers and Journalism here: https://lnkd.in/eZQ8pPsq The initiative yields a powerful way for brands and advertisers to direct their ad dollars to support responsible journalism. Our work together builds on the Comscore Halo Initiative, affirming our commitment to responsible media and offering research, insights, and tools to encourage brands and advertisers to advertise with responsible publishers to support news and journalism. Read more about the Halo Initiative here: https://lnkd.in/ex523zsW

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The challenges unique publishers (diverse, small, and niche) face amidst tightening privacy regulations are crazy. With these challenges publishers are re-evaluating their strategies to uphold trust and ensure compliance. Jamie Barnard, CEO of Compliant, puts it succinctly, "The ad tech ecosystem was never built for privacy." This makes it especially tough for smaller players to retrofit existing systems. Explore the ways brands and agencies are helping publishers get through the madness of data privacy. Read the full article: The link is in the comments. #datacompliance

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Why Branding Matters… Podcast ad revenues have surged by 26% in 2023, with branded content accounting for 12% of this revenue. Custom integrations in established shows were found to offer similar advantages, with 72% of listeners becoming more inclined to purchase from the sponsoring brand after hearing a branded bonus episode. Signal Hill's 2024 Branded Podcast Benchmark Report.

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Many agencies are missing an integral piece in their RFP pitches - Creative Data. In his latest blog post, Robert Wollner, Vidmob's VP of Agency Partnerships, dives into this often-missing component that can set agencies apart. "The key to winning RFPs lies in proving how the agency can uniquely leverage technology to enhance every aspect of campaign execution for clients, from real-time optimization, platform-specific fit, reporting and future insights, ensuring they remain indispensable in the eyes of their clients." Check out the full article below to see how you can use Creative Data to outshine the RFP crowd: https://lnkd.in/enX9eSTh

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Year ✌️ onstage at #GoogleMarketingLive Chris Thueringer, Sr. Director of Paid Search at Ovative, and Toni Morris, Sr. Manager of Digital Performance Media at Domino's joined Google onstage to discuss innovative search strategies. Here's the headline: by adopting an AI-driven strategy through real-time bidding, responsive search copy, and broad match search term expansion, our experts scaled Domino's YoY orders at a more efficient cost per order. Who wouldn't want a slice of that success? 🍕 Learn more about our capabilities here: https://bit.ly/3yJGIZC

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Sell-side curation is on the rise, but publishers are pushing back. SSPs are forming deals without input from publishers, leading to concerns over data transparency, pricing, and direct sales impact. As the curation craze grows, publishers need more control and clearer terms. https://lnkd.in/eMc6XJN4

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As AI continues to transform industries, it’s more critical than ever to prioritize ethical practices in how we manage data and privacy. In his latest piece for AdExchanger, InfoTrust Head of Global Privacy Lucas Long dives into the intersection of AI innovation and data ethics. Discover how businesses can balance cutting-edge AI solutions while ensuring user consent and safeguarding privacy—building a future where AI doesn’t just enhance efficiency, but also fosters trust. Check out the full article here: https://lnkd.in/gCwPvjm3 

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At last week’s Mediaweek panel, "Tiers of Joy: How Ad-Supported Streaming Is Changing TV," Neil Vendetti, President of Integrated Investment at Zenith US, shared his take on the impact of ad-supported streaming: “It is necessary to incorporate into a larger video strategy, but deserving of its own strategy. All of us need to give this the attention that it deserves before we can maximize the output that we’re getting from it.”   Neil emphasized how, by blending the familiarity of traditional TV with the precision of digital targeting, ad-supported streaming is transforming television by creating opportunities for brands to reach audiences who were previously hard to engage on subscription-only platforms.   Check out the full ADWEEK article that includes all the discussion insights below! #Mediaweek #Streaming #DigitalMedia

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Our Victor Y. discusses how the convergence of CTV and commerce media will provide brands the ability to create more cohesive omnichannel campaigns -- via Streaming Media Magazine: https://lnkd.in/eeBMp5pn

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Why should advertisers be working with SSPs on curation? Stacy Bohrer spoke with MarTech Series on working with trusted partners to navigate constant change and how OpenX's people-based identity graph helps advertisers' targeting. Catch the interview here: https://bit.ly/3WZ7Mhy #DemandAddressability #Curation

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ICYMI: Check out highlights from Dotdash Meredith CEO Neil Vogel's chat at Mediaweek! The conversation centered around navigating today's digital media landscape—including Google, AI, building brands and more. Read the article on ADWEEK 👉 https://lnkd.in/gJ6iQXau

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Writing for Association of National Advertisers, Peter Crofut, VP of Business Development at Wurl, explores how innovations in emotional targeting, GenAI, and strategic partnerships are paving the way for a new era in CTV. Read his full piece at: https://lnkd.in/eKgWMgY4

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In 2024, publishers look for revenue opportunities anywhere they can and two of the most prominent vendors for incremental ad revenue — Outbrain and Teads — announced last week that the former was acquiring the latter in a $1 billion deal. While unexpected at first, two publishers said in the days following the announcement that they will likely stand to benefit, at least in the short term, from two rather different businesses merging into a one-stop-shop for full-funnel ad sales. Additionally, whereas #Outbrain's clients are more performance-oriented, #Teads primarily brings brand advertisers into the mix, according to Jessica Jones Studholme, evp of sales and revenue operations at BDG, which has been a Teads client for years. Story by Kayleigh Barber and Ronan Shields.

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