Courtney Hanson

Always wonderful to partner and share insights with Nicole Schuman on employee communication. Transparency, trust and communication are key to the employee experience.

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Why should a brand hire your agency vs. one of your competitors? How does your agency stand out among the 14,000 agencies in the United States? WORKSHOP: Finding Your Authentic Point of Difference Led by Rishad Tobaccowala, former Global Chief Growth Officer, Publicis Groupe, and acclaimed author, speaker, and advisor dedicated to inspiring new perspectives on personal, team and business growth. Interested to learn more? DM me. #AgencyGrowth #CMO #Workshop #NewBusiness #BusinessDevelopment #CreativeAgency 

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A recent article from the AMA highlights a critical insight: many U.S. consumers feel ignored by advertising. In a digital landscape that is overflowing with content, personalization and genuine connection are key. As marketers, it's time to rethink our strategies! Understanding your audience and engaging them authentically can transform your marketing efforts. Let's focus on creating experiences that resonate and make consumers feel seen and valued. One size fits all doesn't work anymore. At shyft digital we talk lot about adapting your approach to connect authentically with your audience. I’d love to hear your thoughts on your approach!💡✨ Read the article here:

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"Agencies and brands are reevaluating strategies, with a renewed focus on first-party data, contextual targeting, and advertising," said Basis' Chief Investment and Media Officer April Weeks. The ad tech industry is experiencing its own renaissance, where what's old becomes new again. Keep reading via MediaVillage: ow.ly/nT7g30sCc4L #Adtech #DigitalAdvertising #MediaStrategies

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Captify®'s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h

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“For more brands to gain favor from Gen Z, they not only need to be honest with their marketing, but they need to ensure they’re making a positive impact on the world.” I couldn’t agree more with Grace Dunlavy’s latest for Ad Age. #Authenticity is a MUST for brands looking to appeal to #GenZ. When deciding where to spend their money, this generation values honesty and accountability. Brands should be asking themselves: ✅ Does this campaign accurately reflect the goods and services we provide? ✅ Aside from the products we offer, how do we contribute to the communities we serve? ✅ Could we be doing more? Authentic marketing doesn’t just help us sleep better at night; it can have a ripple effect of positive change in our communities and demonstrate to our customers that we deserve their trust. https://bit.ly/4crbkOy #AuthenticMarketing #CSR #CorporateSocialResponsibility #MarketingTips #MarketingNews

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If you haven’t checked out the new OUTFRONT Advertising Trends Report yet, here’s a pullout of five top consumer trends.

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Keurig Dr Pepper's 360-day payment terms are sending shockwaves through the ad tech ecosystem, causing cash flow strains for vendors and agencies. Learn about the ripple effects and explore alternative financing solutions that could offer a lifeline. Dive into the full story:

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What are the top five media trends for advertisers to be aware of right now? Find out on the OUTFRONT blog.

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Feeling like your marketing magic is fading in today’s digital maze? Fear not, LiveRamp's eBook "Demystifying Match Rates: Getting to What Really Matters," is your spellbook for success! Learn how to optimize ad spend, understand key metrics, and choose the best data collaboration partners.

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According to our 2024 Annual Marketing Report, 70% of marketers plan to increase performance marketing spend at the expense of brand building. This shift may drive immediate results but risks undermining long-term brand health and sustainability. For future success, marketers must balance short-term gains with long-term brand investments, guided by holistic, data-driven measurement. #BrandMarketing

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Overcome AD-versity: How to Put Persuasion Power in Advertising came out today & is now available in the US, Canada & the UK in physical & digital formats. If you ever wanted to know what it takes to put advertising together, give it a read & learn the inside story of the process. Understand the psychology of persuasion through stories & examples from Madison Avenue in the Madmen days. There is a lot under the surface that you may never have seen. Ask your bookstore or library.

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Adrianne Pasquarelli of AdAge just published this piece with advice from veteran CMOs to rookies https://lnkd.in/e7-X_hAS This is exactly why Marisa Mulvihill and I created this quick guide for new CMOs, including What to Ask, What do Do, and Where to Look (might be time to update resources!): https://lnkd.in/er-dEYh9

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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Whether you’re targeting a niche group or casting a wide net, lead-generation solutions should always align with your unique goals and budget. One key marketing principle to remember: understanding your audience’s pain points is critical for crafting effective campaigns. Before starting your next ad push, ask yourself these 5 essential questions to ensure your strategy is on point: https://bit.ly/3B0mL21 #LeadGeneration #MarketingStrategy #Valpak #Clipp

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One of the most important consumer trends for advertisers to know about is loss of trust. This article on the OUTFRONT blog breaks down four other trends from our new report.

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Love this quote: "Low tenure doesn’t equate to failure." CMOs are moving in and out of their roles at a pace unmatched in the past decade - a signal that the role is becoming more dynamic than ever. Important to point out: this decline doesn't necessarily signal poor performance. More often, it reflects CMOs being tapped for even bigger and more senior leadership roles at their own or other organizations. Just another confirmation that marketers bring invaluable skills and strategic ideas to the table! #CMOs #Marketing #Leadership #Tenure

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New ANA/4A's Guide Decodes Agency Compensation! Explore the new guide from the ANA/4A's on compensation models for marketers and agencies! This valuable resource dives deep into different models, explores the benefits of each, and provides a framework to help you choose the right one for your needs. https://lnkd.in/g25K3Z2a #ANAAFM #ANAmarketers

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