Duration Media LLC.

Duration Media founder and CEO Andy Batkin sat down with Marketecture Media to discuss the hot topic of Ad Curation and how it can benefit both advertisers and publishers. For advertisers, he explains, Curation can act as a "quality filter" ensuring that ads don't end up on MFA sites. For publishers, joining curated marketplaces can help extend their reach and give them leverage against walled gardens. But, Ad Curation is not without risk especially for publishers. And, that's where Duration Media's Sequency™ comes into play. By creating new impressions using Sequency™, publishers can keep control of premium inventory while diverting Sequency's highly viewable impressions into private curated marketplace deals or to be used for direct demand. https://lnkd.in/ehbH2qNs

Duration Media is pleased to sponsor AdTechGod (™)'s The Advertiser Forum Incremental Revenue Series. This week's episode features Tom Wall Influent Media's Commercial Director explaining how technologies, like Duration Media's Sequency, can make the current media stack work harder and drive revenue. This is a great listen for any publisher thinking about how to monetize without disrupting their user experience. Watch the video here: https://lnkd.in/e5ShYuGR

Duration Media invites publishers to take part in our 2024 Publisher Sustainability Survey. We want to hear from you about how you are currently prioritizing sustainability and/or how you plan to in the future. As a thank you, we'll share the results when they're ready. https://lnkd.in/e5rX-qNN

Thank you to Digiday for the opportunity to have our very own Flavio Velasquez present "How publishers can increase their revenue with a smaller carbon footprint" at this year's Publishing Summit in Barcelona. We were delighted with the interest and opportunity to meet with so many forward thinking and engaged publishers who want to learn about our Sequency product. #publishers #pubtech #sustainability #digitalads

Duration Media's Flavio Velasquez will be presenting at next week's Digiday Publishers Summit in Barcelona. If you're a publisher, and you want to know how you can increase ad viewability and revenue-all with less carbon-we want to talk to you. Please get in touch with Flavio to schedule an in-person meeting. We look forward to seeing you there!

Publishers, we look forward to seeing you at the Digiday Publisher Summit in Barcelona next week. Duration Media will be on the stage presenting: How publishers can increase their revenue with a smaller carbon footprint. Attending? Get in touch with Simon Taylor or Flavio Velasquez to schedule a meeting. We can't wait to see you there! 🌎 #publishers #adtech #pubtech #sustainability #viewability

Duration Media is proud to partner with Stephanie Hill and WildAid on their innovative US digital ad campaign: “The Environment Excuse.” The pilot campaign, which ran over three weeks with millions of impressions delivered across over 900 different sites, used Duration Media’s Sequency™ to achieve an estimated 45% reduction in the total number of bid requests observed, leading to a corresponding 45% decrease in grams of CO2 per 1,000 impressions (gCO2pm) during the ad selection process. By applying the same principles of their consumer focused messaging--to their own marketing operations--WIldAid practiced what they preached and was successful in reducing the total carbon emissions of their campaign. Are you an advertiser who cares about cutting your carbon footprint and meeting your sustainability goals? Get in touch with Duration Media to learn how. Read the full case study: https://lnkd.in/enVimvj3 https://lnkd.in/gTGRErnb #advertising #sustainability #digitaladvertising

If you're attending #awny, don't miss our panel on Monday at 11am with SeenThis, eyeo, Turbine Advisory, and WildAid. Duration Media recently joined with Wild Aid to meet them on their mission for a more sustainable digital advertising campaign. We're exited to share what we did and what we learned through this important partnership. https://lnkd.in/e5aYs-fR

Duration Media's Simon Taylor joins Publisher Tech Talk next week for "Innovation Station: Creating Sustainable Ad Solutions for the Green Media Economy." Attending? Please join our discussion or message Simon directly to arrange a time to meet. We look forward to seeing you there.

Duration Media has been shortlisted for Campaign UK Ad Net Zero US Awards for Best Practices in Sustainability --Ad Tech Services. Duration Media's Sequency™ has been instrumental in driving revenue while cutting carbon emissions. Our entry showcased how publishers effectively used Sequency to enable a major skincare company to lower its campaigns carbon emission by 42%.Congratulations to the Duration Media team and the other finalists. We applaud their commitment to creating more sustainable digital advertising. Congratulations to the Duration Media team and the other finalists. We applaud their commitment to creating more sustainable digital advertising. #sustainability #publishers #adtech #digitaladvertising https://lnkd.in/e96NBrUP