Patrick Roman Gut

Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gt2aM2jG

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"A food and beverage company could mine half of its value from a digital and Al transformation of the customer and channel management innovation zone." McKinsey & Company states in an analysis released on October 3rd. For my CPG community on Linkedin, please comment & share what have you implemented so far and what the pain points have been (if any). Check out "Fortune or fiction? The real value of a digital and Al transformation in CPG" https://lnkd.in/eZbZmHPN

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Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

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This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gZq6fKdg

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Check out this episode of the Martech Podcast, featuring ARF President & CEO Scott McDonald as he discusses Retail Media Networks' impact on advertising and business longevity. He addresses the growth in retail media networks, potential cannibalization of other sectors, and long-term impact on brand equity. #AdvertisingResearchFoundation #advertisingresearch #retailmedianetworks

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A great read that demonstrates publishers can boost profits without relying on 3rd party cookies (34.3% increase in win rate!) Check out Yahoo and LiveRamp were able to do so. #cookies #data #advertising #targeting #cookieless https://lnkd.in/gk9RBnYF

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Ken Zachmann, CEO, Diverge Digital Media Inc., and I discuss issues around customer identity without third-party cookies. We also share some of the findings from IAB's recent State of Data 2024 report titled "How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem" Watch and listen to this MarTech podcast episode here: https://lnkd.in/eYUVdR9d And if you're interested in reading or downloading IAB's #StateOfData report, you can find it at: https://lnkd.in/e2bCcFJ9 #cookieless #measurement #privacysandbox #privacy #retailmedia #ctv #firstpartydata #adoperations #datasignals #measurement #addressability #privacyregulations #compliance #chrome #google #cookies #mediabuying #programmatic #consumerdata #identifiers #datastitching #signalloss

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Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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Our #retailmedia research found that the majority of respondents see tech fragmentation as a problem, creating a negative impact on shoppers. Dive deeper into this topic and hear more from brands and retailers in our full report on the state of retail media: https://bit.ly/4cXIhC3

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Amid rapid changes like AI advancements and cookie deprecation, the new Sellers and Publishers Report highlights opportunities for marketers to grow audiences through emerging, premium channels on the open internet. As consumers shift away from walled gardens, leveraging connected TV and digital audio, and focusing on authenticated ad impressions, marketers can meet evolving consumer preferences while respecting privacy. https://lnkd.in/eExEdqSM

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I’m excited about what the future of retail media means for our media tech clients but also for marketing leaders in general. BCG does a great job outlining why CMOs will want to increase retail media spend—and how RMNs need to step up their game to help them justify greater investment. If we are to believe analyst projections of $100 billion in U.S. retail media spend over the next 2-3 years, it seems many of the items on BCG’s RMN “to-do” list need to happen, especially: - Offering a more seamless customer experience across online and in-store to boost performance across the full consumer journey - Providing more and more data and actionable reports to enhance transparency, insight, targeting, and personalization - Deepening relationships to deliver increasingly tailored media solutions that are unique to each advertiser and its consumers - Achieving a level of sophistication that matches—or at least approaches—the performance, scale, and precision of leading digital ad platforms like Google and Meta (e.g., as Amazon has done) https://lnkd.in/gKJ53T-x

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The AI conversation in retail often gets stuck on automation, but here's what excites me: AI's potential to create intensely personal, human experiences at scale. It's not just about efficiency - it's about crafting those meaningful moments that make customers feel truly seen and understood. 🤝 Michele Fitzpatrick nails it in this Retail Today roundtable - it's about using AI to transform digital interactions into deeply personal connections. Think less 'robot efficiency' and more 'digital empathy.' This piece beautifully breaks down how retailers can harness AI to create those magic moments that turn shoppers into loyal advocates. Great read for anyone passionate about using technology to deliver intensely personal human experiences in retail. The future of retail isn't just automated - it's authentically and personally connected. 🎯 #RetailInnovation #RetailTechnology #AIinRetail #RetailStrategy #FutureOfRetail #CustomerLoyalty #AI #MarketingAutomation

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