Steve Katz

This is a wake-up call to all retailers and brands CEO/CDOs/CMOs, you are going in the WRONG direction. Stop competing with commodity commerce sites like Amazon and Walmart and start innovating. You all “say” the right things at trade shows: “better customer experiences” “personalization” “real connections and brand engagement” Yet your actions are the OPPOSITE You don’t encourage your teams to take any risks or come up with creative ideas. You have teams of paper pushers. Everyone is looking to press a button or implement the newest Acme Company technology (yes, a Roadrunner cartoon reference). You are looking for the latest AI bot to do the trick Newsflash, consumers hate bots…no matter how smart they are You are cutting programs left and right, reducing customer service hours, getting rid of free returns You are being lazy You're playing defense not offense You need to do some real work, some elbow grease type stuff Case in point: When Domino's pledged to get you your pizza in under 30mins – that took effort and it worked. It was all about the customer experience. When Enterprise said “we’ll pick you up” – that wasn’t a push the button effort, it was a program and executed well. When my friends at Sweetwater promise you access to a real musician expert 1:1 to help buy the right products, that was a real effort (and it worked, driving their DTC to $1.7B) The biggest risk is the risk you don’t take. NEED Help? Here’s an example of an idea to inspire creative thinking – it may be a terrible idea but I want to get the point across on how you NEED to be dissecting the customer experience and coming up with creative solutions I call it Pizza Party - that will both drive conversion and reduce returns for apparel brands Hire fit models of varying sizes and body types near you warehouse For every new drop, have them try on the clothes and record their fit feedback Share that feedback on every PDP page Have fun with it, make your fit models ambassadors and show their personalities. 6 fit models $500/a day x 3 days of work = $7,500 1 Producer at $500/day x 3 days - $1,500 8 times a year = $72,000 Web manager to project manage this whole thing - $100,000 For $172K a year An apparel brand doing $50M GMV a year with 30% returns – that’s $15M in lost revenue + probably another $1M in return logistics A 2% drop in returns would recover approx. $1M in revenues Add another 2% conversion lift and that’s another $1M in revenues Net net - $2M gained for $172K spent Sounds like a pretty freaking good ROI to me any my CVR and reduction in returns #s are conservative  Plus you’ll get some amazing content, brand ambassador, etc etc That’s old school innovation stuff You get my point – start innovating.

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Heading to #Groceryshop in Las Vegas next month? Stop by and meet with the 1WorldSync team at booth #A834 to learn about ways to elevate your omnichannel strategies in grocery and CPG.

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@AU10TIX's Q2 Global Identity Fraud Report, based on millions of transactions, unveils a disturbing trend: Impersonation bots are weaponizing social media for social engineering attacks. These bots aren't just spreading misinformation; they're creating fake accounts, distributing malware, and manipulating public discourse. From influencing politics to creating fraudulent banking and cryptocurrency accounts, these attacks are becoming increasingly sophisticated. This rise in bot-driven identity fraud has even led @NIST to include social engineering protection in its latest Digital Identity Guidelines. Read more on the growing threat of impersonation bots in our report: https://bit.ly/4ejipkK #IdentityFraud #IdentityVerification #DigitalIdentity #SocialEngineering #BotFraud 

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Attention consumer marketers and consultants - watch this helpful guide on how to go from question to insights in a few quick steps using Prodege, LLC ‘s Pollfish Inc platform. Combining an easy to use platform with best quality audience and instant insights is our answer to the biggest pain points in #marketresearch : speed, Quality and cost #mrx And we are not done yet. Our relentless pursuit of perfection continues - stay tuned for our upcoming new product announcements

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DFAR, DFRR, DPT, SEC, BNPR, FTA, FTE, FNMR, FRR.....endless acronyms. So many identity verification metrics - but what do they all mean? Here's a reminder for you - https://lnkd.in/dyv4KGM5 #Identityverification #IDV #acronyms

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DISQO predicts that retail media will account for 21.8% of all US media spending by 2027. We believe in the importance of robust measurement to unlock the full potential of retail media. Understanding how search impacts consumer behavior—whether they're in the research phase or making a purchase—is key to optimizing ad effectiveness and driving success. Dive into our latest for all the details. #RetailMedia #Search #Brand #Product

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Is your eCommerce strategy built for growth? September’s here, and it’s time to ask: Is your strategy strong enough to take you through the rest of 2024? Web Solutions NYC is all about helping businesses put together plans that work— whether it’s expanding markets or beating the competition. What’s the one thing you’re looking to improve in your strategy before the year ends? #eCommerce #DigitalGrowth #WebSolutionsNYC #Strategy

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What does great look like in Net Revenue Retention performance in 2024? Some companies continue to deliver NRR of more than 150%. How are they doing this? https://lnkd.in/gZ9hauYS #NRR #NDR #SaaS #generativeAI #pricing

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