Cathy Murphy

https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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Here’s our thoughts on 2025 B2B Marketing in time for integrating with your plans as well as Argyle’s new 2025 Event Calendar: https://lnkd.in/emjBvJZA

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Sign up for The New England Association for Healthcare Philanthropy Webinar on 12/12/24, 12-1pm. Speaker: Greg Wilson, MS, CAP®, CFRE, Director for Client Success with Planned Giving Marketing where he helps clients convert marketing leads into meaningful conversations. Topic: “Plannual” Giving; Growing your Annual Fund with Planned Giving Tactics All organizations are under pressure to grow their annual funds to support general operations. But in today’s environment, this is an uphill battle. Learn how to grow your annual fund by including tactics and conversations typically reserved for the planned giving program. We’ll also cover how both programs can generate more funds by working together. https://lnkd.in/e93cF6Nh

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Ready to launch or expand in the Hispanic market on the West Coast? 🚀 NeoSol’s NextGen Demo Launch Program is designed to introduce, grow, and elevate your brand in the Hispanic market when it means the most for your brand growth. Let us handle every detail from start to finish and generate the proven benefits of in-person demos campaigns with digital engagement to create more retargeting opportunities – so you can stay focused on your brand’s goals.  Be part of THE EVOLUTION OF DEMOS with our new NextGen Demo Launch Programs. Reach out now and let’s get started! ☀️ #Demos #ProductSampling #ProductLaunching #CPGbrands #Marketing #DemoCampaing #CPGLaunch #DemoMarketingRedefined #HispanicMarket #BrandEngagement #NeoSolExperience

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Can't wait to talk about the power of content strategy at next week's Sirius Media Company's Marketing Event 2024 ⤵️ Join in to hear how strategy powered by the human voice elevated a client's national footprint — and how AI + ongoing conversations continue to fuel the brand's future! 💯 #ContentStrategy #HumansFirst #AIforTheFuture

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🔴 Are you attending DeviceTalks Boston!? I would love the opportunity to connect with you! At The Aebli Group, we understand the unique challenges and opportunities facing the medical device sector. Our team specializes in crafting tailored marketing strategies that drive growth, enhance brand visibility, and maximize ROI. Whether you're a startup looking to make a splash in the market or an established player aiming to reach new heights, we're here to help! From digital marketing and branding to lead generation and content creation, we offer a comprehensive suite of services designed to propel your business forward. 🗓 If you're attending Device Talks Boston and would like to learn more about how The TAG Team can help you achieve your marketing goals, we'd love to meet with you! Let's schedule a time to connect and discuss your specific needs and objectives. #devicetalks #devicetalksboston #devicetalks2024 #medtech #medical #technoloby #innovation #marketing #marketingagency #ceo #cmo #coo #surgery #roboticsurgery #digitalhealth #wearables #medtechnews  #DTBoston2024 #startup #productdevelopment #lifesciences #engineering #clinical #medicaldevice #healthcare #womenshealth #neurotech #digital #medicalinnovation #ai

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Brands are embracing the rise of employee social ambassadors. Companies are leveraging their employees' voices on social media to enhance brand perception and engagement. Discover the benefits and challenges of this evolving trend. - https://bit.ly/3VcCjr4 #MarketingStrategy #BrandAmbassadors #DigitalMarketing

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With 60% of Gen Z and 56% of Millennials turning to social media for shopping ideas. It's a no brainer to leverage influencers to help boost your sales this holiday season: Here’s why: - $1.9 trillion in online holiday sales are predicted. - Gen Z and Millennials are driving the trend. - 34% of shoppers use social media for holiday shopping By partnering with the right influencers, you can: - Reach a wider audience - Increase brand awareness - Drive sales - Build trust and credibility ----- I’m the founder of JITTY. We are a white glove influencer marketing agency providing our clients with personalized, premium services with tailored strategies to meet unique brand needs. DM if you are interested in learning more! #influencermarketing #holidayshopping

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Unveiling Sales Success Through Team Brainstorming 🧠 Join us as we guide a team through a brainstorming session to uncover the essential behaviors and activities that drive sales success. Discover how team collaboration and focused discussions can transform a simple meeting into a strategic toolkit, enhancing understanding and alignment on what truly propels sales performance. Watch as we turn collective insights into actionable coaching tools that promise to boost your team's results. Link to the full episode is in the comment section below ⬇ #SalesStrategy #TeamSuccess #BusinessCoaching

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Successful businesses know how powerful email marketing can be, and that keeping up with it can be an annoying chore. Hiring New York Ave means crossing it off your exhaustive to-do list forever. https://buff.ly/3zzCEvC #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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I’m so grateful to work with brands like PilotsFriend West Inc., helping them break into competitive markets and achieve incredible growth. It’s moments like these that fuel my passion for delivering insights that truly make a difference. If you’re ready to take your brand to the next level, check out the full case study. Let’s make your next move the game-changer it deserves to be. #MarketGrowth #ChallengerBrand

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Did you know that one of the quickest ways to create an unforgettable brand experience in your practice or health center is to engage all five senses of your patients? By considering what they hear, smell, see, touch, and taste, you can significantly enhance their overall experience. Here are examples of how each sense can be used, along with actionable steps you can take today to implement them: Hear: Play calming, soothing music in the waiting area. Smell: Use essential oils with pleasant, subtle scents. See: Decorate with visually appealing artwork like your brand purpose statement or personality words. Touch: Provide comfortable seating and soft, clean linens. Taste: Offer complimentary beverages such as water, tea, or coffee. Be sure to use your brand personality to reinforce the choices you make when creating or updating the patient experience using these five senses. I have helped many practice owners implement these sensory strategies, resulting in an increase in patient satisfaction by over 27% in just three months. For more tips, Ask me to send you the e-book on how to leverage your brand to create an unforgettable patient experience. #PatientExperience #HealthcareMarketing #Branding #PatientSatisfaction #HealthCenter #MedicalPractice #FiveSenses #PatientCare #HealthcareInnovation #PracticeManagement #HealthcareBranding #CustomerExperience

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Boral Agency optimized St. Luke's Health content for Spanish-language search results. https://lnkd.in/gippGBgj By translating and creating new, culturally resonant content. Search engine rankings were improved, and their services are more accessible to the Hispanic community #Stlukes #digitalmarketing #healthcaremarketing #marketingagency #boralagency "

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