Jay Wolff

https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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Don’t miss out on this opportunity to future-proof your digital strategy and discover how to leverage AI, retail media channels, and influencer collaborations to supercharge your marketing efforts. Webinar leader, Jeremy Kagan who literally wrote the book on Digital Strategy. #webinars #digital #advertisingagencies

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Check out our new research that found new insights about buyer behaviors for GenAI products and services. Definitely worth a read!

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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Captify®'s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/dgpP5Rwg

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🔥 NEW FORECAST Alert, Part 1 of 2: Today EMARKETER launched our latest US Industry Ad Spending Forecasts with in-depth forecasts for retail, CPG, financial services, tech & electronics, health & pharma, auto, telecom, media & entertainment, and travel. Subscribers can check out the latest data here: https://lnkd.in/dZQ5mzQ8 Stay tuned for more on industry subcategories coming tomorrow....

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I had a great time joining Sugata Sanyal on this podcast episode, "5 Steps to Marketplace Success for ISVs". During the conversation we deep dive into the importance of your marketplace strategy, how to shift your listing from drab to fab, why you should be leveraging AI to enhance your marketplace efficiency, and much more. You can listen to the full episode here: https://lnkd.in/gYAYCGvW

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🎉 Big news, marketers! Wunderkind just launched our supercharged Identity solution, and it's a total game-changer. Here's why you should be pumped: 🚀 We've rolled out some seriously impactful upgrades: • Identity enrichment ecosystem • Cross-device graph • Server-side tracking • Renewed privacy compliance Why does this matter? Because in today's digital landscape, recognising your customers and delivering personalised experiences is everything! With these new features, you can: ✅ Collect first-party data like a pro ✅ Recognise consumers across devices (we're talking 9 billion+ annually) ✅ Deliver tailored messaging at scale Stay tuned for more details on how this can transform your marketing game. https://lnkd.in/eDS4YXET #MarketingInnovation #IdentitySolution #PersonalisedExperiences

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Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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Customer Retention is particularly vital as ESPN Bet attempts to convert initial users into loyal customers who repeatedly engage with the platform. A recent SBC Americas article highlighted ESPN Bet's moderate success in its first whole week operating in NY State. Personalized experiences, targeted promotions, and ease of use are critical components in fostering loyalty and reducing churn in this space. Given the intense competition, where established brands already command significant market share, integrating the app powered by PENN Entertainment, Inc with its namesake ESPN while focusing on these retention strategies will be essential to ensure sustained growth and user engagement. #onlinebetting #sportsbetting #gambling #marketing #customerretention #loyalty

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