Richard Welch

Want more influencers? Discover insights from experts on integrating influencers into your affiliate strategy. Delve into successful publisher collaborations in Partnerize's Partner Perspective series. Learn more at https://okt.to/rOGl82

5

Pleased to present the latest published results in the U.S. Retail Affiliate Sales Index. BNPL partners are showing extremely strong performance, achieving 65% SOV for this period on Partnerize. A live commentary on the state of the economy, perhaps? Explore valuable insights in the full report here: https://okt.to/SWUsAh #salesinsights #retailsales #BNPL #Affiliatemarketing #Performancemarketing

1

Ad spending on offsite programmatic retail media will hit $20 billion this year, as retail media networks shift focus from on-site advertising to areas like connected TV (CTV), social, and open-web programmatic. #mediaplanning #mediabuying

3

CTV and programmatic buying are now intertwined, with 75% of all CTV transactions taking place through programmatic piping: https://lnkd.in/gPDDbp9E This makes sense. The cycles of media have always been: 1. Establish a premium baseline 2. Transact directly with publishers 3. Expand into the long tail 4. Adopt more automated processes for transaction It's happened in display, audio, OOH, OLV, and now it's the norm in CTV. The difference between CTV and those is that it's been a rapid changeover. The cycle is moving faster, and DSPs that are building to the needs of programmatic CTV buyers will have an advantage. If you are a buyer, think about what outcomes you want to see and what tools you have to get there. If you're not seeing all of the levers and steps you need to reach your goals, it's time to look for other solutions. ------- The Pontiac Summit is here! Save 50% on your ticket with code JB165 when you purchase before 8/31/24. Go here to purchase your ticket: https://lnkd.in/eyQiCqr8

2

✅🖥️ DIGIDAY (6/14): “Digiday understands the DSP’s marketplace quality team disagrees with Yahoo’s approach to labeling in-stream ad inventory; rather, they interpret its definition as more akin to “accompanying content”–ad inventory that is less desirable for media buyers–under the latest guidelines. Meanwhile, execs on the opposite side of the negotiating table maintain that The Trade Desk’s interpretation of the latest standards is overly restrictive, despite this delta, both parties’ expressed an ongoing desire to reach an agreement. The industry’s largest independent demand-side platform began notifying media buying teams of such concerns and stating that it would cut open marketplace access to Yahoo’s video inventory if the issue were not resolved by June 17. Furthermore, if the dispute runs beyond the initial deadline, it will further disable access to all of Yahoo’s video inventory, including via private marketplace deals, on July 1, according to emails reviewed and verified by Digiday.” ⬇️ #streamingtv #newfronts #ctvadvertising #dsp #canneslions #upfronts https://lnkd.in/evX3h3az

4