MiQ

We are incredibly proud to have been part of MENA Effie Awards last week. It was an unforgettable experience to witness the best and brightest in marketing and advertising come together under one roof. Our very own, Wassim Mneimneh took the stage to present the Crisis Response Award - congrats to Puck Arabia on their win. From award-winning campaigns to inspiring networking, the event was a celebration of marketing excellence. Congrats to all the winners and thanks to everyone who stopped by our booth. #innovation #marketingexcellence #effies

We're thrilled to share that MiQ India has won ADGULLY Datamatixx Award 2024 for Excellence in Data-Driven Marketing for our unique IPL sync campaign for Havells India Ltd with our partner Motivator, GroupM. 🎖️ We helped Havells highlight the unique features of their Lloyd Stellar Air Conditioner range and engage their target audiences using personalized, dynamic ad creatives with live score and contextual messaging, triggered at game-changing moments during the match. 🎯 We thank our partners Motivator, GroupM and Havells India Ltd for pushing us to innovate and placing their trust and confidence in us! 🤝 #NotYourAverageProgrammatic #AdgullyDatamatixx2024 #WeAreMiQ

We’re really proud that our diversity, equity and inclusion journey has gathered even more momentum. In our fourth annual Inclusion, Diversity, Equity, and Accountability (I.D.E.A.) Report, we use data to unpick our strengths and challenges, and outline a clear action plan. You’ll see just how important our Employee Resource Groups have become, and the very real impact they continue to have. Read the report and discover how inclusion unites us. https://bit.ly/4eIwFDu #WeAreMiQ #InclusionThatUnites #DEI #NotYourAverageProgrammatic

📢 "When you're planning to buy TV, it's crucial to look at the entire picture to drive incremental reach which, in this fragmented market, is so important" - emphasises MiQ's Michael Lampard Chisvo, who recently joined the latest IAB UK podcast to explore the key issues facing CTV - including brand safety, overcoming fragmentation and driving transparency 📺 Catch the full episode: Watch here: https://bit.ly/40SwxOu Listen here: https://spoti.fi/3AF5A6u #CTV #WeAreMiQ #NotYourAverageProgrammatic #IABUK

"There are significant opportunities for advertisers when applying a programmatic buying strategy that cherry picks inventory based on actual viewership. It drives better efficiencies on investment, and secures a competitive advantage by winning share of voice with under-exposed audiences." Our UK CCO, Zuzanna Gierlinska, recently spoke with ExchangeWire to share insights on how programmatic offers the best way to unleash the full potential of CTV, enabling you to achieve granular audience targeting, meaningful reach, effective frequency, and more impactful measurement. Read the full article here on ExchangeWire: https://bit.ly/40O1eo1 #CTV #WeAreMiQ #NotYourAverageProgrammatic

Have you seen Google's new case study on MiQ's testing and analysis of the Privacy Sandbox Attribution Reporting API (ARA)? We found ARA captured 84.9% of the same unique converters as cookies—a huge win for privacy-friendly measurement. This collaboration further validates our results, highlighting MiQ’s tech expertise and commitment to innovation with initiatives like summary report implementation on cloud-based TEEs helping to scale ARA testing. We're proud to continue shaping the future of privacy-first measurement https://bit.ly/4etTiLN #PrivacySandbox #AdTech

A massive thank you to everyone who stopped by the MiQ booth at yesterday’s Mindshare UK Huddle. From custom caricatures printed onto tote bags to insightful discussions about how to get the full TV picture in 2025, it was fantastic to connect and create memorable moments. Reach out to learn how MiQ can help you take your programmatic to the next level: https://bit.ly/4fMQESx #Huddle2024 #WeAreMiQ #NotYourAverageProgrammatic

We’re thrilled that our UK Chief Commercial Officer, Zuzanna Gierlinska, has been named Ad Tech Personality of the Year at ExchangeWire's The Wires Awards 2024 🏆 This prestigious award celebrates leaders who demonstrate exceptional innovation, influence, and dedication in advancing ad tech solutions and driving our industry forward so we couldn’t be prouder to see Zuzanna recognised among the industry’s best. Congratulations to all winners and nominees at The Wires 2024 🎉 #TheWires2024 #WeAreMiQ

The programmatic industry often overlooks specialized sites due to their heavy ad load. But targeting niche interests can deliver quality outcomes. So we’ve uncovered 115,000 unique sites and apps managed by 5,000 legitimate sell-side partners. It leads to better diversity, and better outcomes. Discover more in our latest report: https://bit.ly/3AvFW3S #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic

Powerful discussions took place at IAB UK's roundtable this morning all around evolving standards in CTV advertising. Key players from across the industry came together to share insights around the planning, buying and measurement process in this booming space. MiQ's Stephen Emsall was joined onstage by Omnicom Media Group UK's Melinda Clow, Vevo's Richard Brant and Nexxen's Hilary Goldsmith for an insightful panel addressing the significant opportunity to collaborate and influence the future of CTV advertising in the UK. #programmatic #ConnectedTV #CTV