Rose Steinberg

ASR (automatic speech recognition) precedes the public boom of #genai It came way before #chatgpt or #gemini. So where does it stand now? Is it ubiquitous? How does ot work in the age of generative AI? What else do I need to know? I have the honor of hosting a webinar alongside my friend and colleague David Landsberg, discussing the state of ASR and results of the ASR survey that was recently published. It would be great to have you join and contribute to the dialogue.

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If you've got some time and you're a data geek like me, this is worth while in-depth discussion around transitioning from traditional data environments to cloud-based ones.

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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How will generative #AI impact today's workforce? Ada Agrait, EVP and Global Head of Corporate Marketing at SAP, and Douglas Rozen, CMO at Rokt, unpack the future of #genAI, how your organization can leverage emerging tools & technologies for next-level marketing growth. Check out the full article here: https://bit.ly/4eNLExv This article is brought to you by The Wall Street Journal and Marketers That Matter®, a 24 Seven Talent company. #marketersthatmatter #marketing #artificialintelligence #blogpost #futureofmarketing

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Marketing teams are under more pressure than ever to deliver ROI to their organizations as growth drivers vs. cost centers. Modernizing the way we measure that impact across a fragmented advertising landscape is equally as challenging. Want to help build future proofed solutions for marketers? Come join us.

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Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

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Check out our new blog post about integrating technology into your TA workflows!

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Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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I'm constantly impressed with the data science and measurement work done by Jeff P. and his insights team at BENlabs. Jeff consistently embraces tough challenges and finds ways to measure the unmeasurable. Jeff's latest blog post details how we've cracked the code on in-store attribution for a major beverage brand, combining influencer activations, identity resolution, and advanced data analytics—all while prioritizing consumer privacy. By connecting online engagement with real-world purchases, we achieved a 𝟮.𝟲𝘅 𝗥𝗢𝗔𝗦 for this client, well above industry standards, and uncovered deeper insights that are reshaping campaign strategies. Curious to learn more about the ways influencer campaigns can drive measurable in-store results for your brand? 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗼𝘂𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 👉 https://lnkd.in/gRk3YuVQ

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The AI Revolution is reshaping the advertising, marketing, and business landscape. Clara Shih, CEO of Salesforce AI, delved into the transformative power of generative AI at IAB Tech Lab Summit this morning. Her talk highlighted recent breakthroughs in content generation, personalization, and immersive experiences. Clara also shared valuable insights on best practices for continuous learning and organization change management. Advertisers, publishers, and agencies can seize this moment to unlock new growth and opportunities. Also it’s great to see an Asian Female CEO on stage! Represent!!! #AAPI #AI #ArtificialIntelligence #Marketing #BusinessTransformation #iabtechlabsummit

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Thanks Lisa Landsman for chatting about the value of reviews to small businesses. A fun fact from our discussion: 70% of online experiences start with a search. That says a lot about today's consumer buying journey. As you stated, sometimes people know what they are looking for and sometimes they don't. Reviews and star ratings help shape consumer decisions. Thanks to Google for all they do to give small businesses a playing field in today's market. Take a minute to leave a review, it makes a difference!

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Calling all Pharma marketers: Come join yours truly and our partners at ZS on Oct 30th for a webinar talking about everything you need to know about linking data to better analyze and engage with audiences. Sign up below!

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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Check out this episode of the Martech Podcast, featuring ARF President & CEO Scott McDonald as he discusses Retail Media Networks' impact on advertising and business longevity. He addresses the growth in retail media networks, potential cannibalization of other sectors, and long-term impact on brand equity. #AdvertisingResearchFoundation #advertisingresearch #retailmedianetworks

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Drumroll...for today's episode of CMSWire's CMO Circle - *How to Become a CMO*: https://lnkd.in/eUAX6dTa Today’s interview explores the journey to CMO, and the steps you can start taking now to get there. Watch and learn: - How to set clear career goals and work backward to build your skills - The skills beyond marketing you need to develop - The importance of building a strong, reciprocal network

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What a great time on the Marketers That Matter® Visionaries podcast discussion how to unlock true value in AI - especially in marketing organizations. 3 takeaways: 🤖 Extract robotic tasks from humans 🚫 Don't confuse ML (optimization) with AI (prediction) 👷‍♂️ Get dirty yourself using it

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In a world where speed and efficiency are paramount, how do we ensure automation enhances our strategies without compromising creativity? This recent article from AdExchanger highlights how automation tools can streamline processes like targeting and optimization, allowing marketers to focus on the creative aspects that drive results. At Perform[cb], we’ve been leveraging these advancements to boost campaign efficiency without sacrificing the uniqueness of each strategy. It’s all about finding that perfect balance. How are you incorporating automation into your marketing efforts? Share your thoughts below! Read the full article here: https://lnkd.in/gQzJysBy

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One more NYC ecommerce dinner before going heads down for Holiday '24. Thank you Shai Frank and Eddie Patzsch ✌️ from Optimove for co-hosting! Great group of ecommerce leaders and vibrant discussion on Holiday '24 expectations, which then swung to, you guessed it, a debate about the impact of AI including what are reasonable expectations. AI may not have have an Nvidia impact on retailer/brand valuations, but if it boosts EBITDA by 10% or 20% that is still a huge win and worth pursuing. #perspective Jessica Li, Katherine Yoo, Jeffrey Goldstein, Alex Brocklehurst, Kimberly Landry Wallengren, Pooja Chandiramani, Kim Mancuso Telford, Maxim Renaerts, Nicholas Falzon, Mike Coble, Russell Peterson, Tina Chan, Urvi Mehta, Kate Leary Marinaro, Elizabeth Garry, Jesse Allouf

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