Dan Ackerman’s Post

💡In the rapidly evolving digital landscape, maintaining a robust first-party data strategy is crucial, even as Google has decided not to phases out third-party cookies. Here’s why: 🤝 Building Trust and Compliance: First-party data ensures compliance with privacy regulations and builds trust with our audience. 📈 Enhanced Data Accuracy: Directly sourced from customers, first-party data provides the most accurate insights, improving engagement and conversion rates. 👫 Strengthening Customer Relationships: Personalized marketing campaigns, powered by first-party data, foster stronger customer relationships and loyalty. 🕹️ Greater Control and Independence: Reducing reliance on third-party data gives us more control over our marketing strategies. 🔮 Future-Proofing Our Strategy: A strong first-party data strategy prepares us to adapt seamlessly to the evolving digital environment. 🌎 Continuing with a first-party data strategy is essential for a sustainable, trustworthy, and effective marketing approach. We’re a 360° media agency, and we’ve got you covered!🚀🚀 I am Merlin, Team Lead in Data Analytics at BlueGlass | Team Farner . Drop me a line or get in touch https://lnkd.in/e6pEuGWg and we can chat. 🩵🩵

Why Hiring A Competitive Intelligence Manager Isn’t Enough https://lnkd.in/eg3bKC2R We Find The Answers To Beat Your Competitors #competitiveintelligence #marketintelligence #competitiveadvantage #competitoranalysis #strategicanalysis Competitive Intelligence Solutions

Did I Just Become a Customer Insight Analyst? While learning data analysis, I had a realization. Every dataset told a different story from healthcare, ecommerce, finance. Each industry came with unique complexities. The jargon was overwhelming for me a newbie and this felt confusing. I discovered the concept of domain knowledge from a read in LinkedIn. Suddenly, everything made sense. Here's what I learned: 🔸 Domain expertise is crucial in data analytics and every other niche in tech. 🔸 Specializing elevates your analysis from good to great. 🔸 Picking a niche isn’t optional; it’s strategic. So while venturing into tech; Make a good research on the niche you are leaning towards. Research more to know if there is need to specialize in that niche. Follow industry experts to learn a thing or two. ✍ Check comment section. -------------------------------------------------------------- I'm a customer insight analyst, curious to know why? Stay tuned for my next post. -------------------------------------------------------------- 👋 I’m Onyendu Vivian, a customer insight analyst. I help businesses: ☑ Understand customers better ☑ Turn raw data into actionable insights ☑ Make data-driven decisions faster -------------‐--------------------------------------------- P.S. Did you know domain knowledge is essential for picking a niche in tech? Let’s connect!

#hiring Analyst, Audience Addressable, Pittsburgh, United States, fulltime #jobs #jobseekers #careers #Pittsburghjobs #Pennsylvaniajobs #ITCommunications Apply: https://lnkd.in/gdSwxM3W Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households. Job SummaryThe Portfolio Operations team sits within the Technology and Services Organization. The team works with a variety of stakeholders, including Sales and Sales Development, Campaign Management, Ad Ops, Product, Measurements and Insights, and Engineering to monitor the performance of our Audience and Addressable segments. The Audience Addressable analyst will partner with all business partners within Effectv to support the growth, use, and performance of our Addressable products. This is a highly visible position inside the organization. Job Description Core Responsibilities: • Support added Addressable growth by servicing tickets for building queries, and network rankers, supplying HH counts, and creating campaign group segments. • Supports intake and turnaround of data requests from various sales partners utilizing various internal and third party tools to provide audience counts• Utilize Blockgraph, Liveramp and other third party vendors to execute upon client and sales addressable requests• Supports intake and turnaround of network and zone ranker requests using internal tools such as Looker, Lens, and AQT• Strong communication and customer service skills for client facing communication and interaction• Provides general support and awareness of data and viewership availability to sales partners• Assists in evaluation, maintenance, and design of existing and new team workflows and processes. • Troubleshoots audience and addressable tickets within agreed upon turnaround times using internal ticketing system• Communicates schedule and workload, and manages expectations for any actionable items to help the flow of business• Support and maintain always on segments in various adservers• Executes scalable objectives to support and benefit the Company's architecture vision.• Interacts closely with matrixed cross-functional teams

But why??? 🤔 I cannot stress this point enough! This is how you stand out from the crowd. In interviews, it's not just about what you did; it's about the why behind your decisions. Why did you prioritise that project? Why did you recommend that strategy? Why was your approach impactful? The why reveals your ability to think critically, connect actions to outcomes, and align data with business objectives. It’s the difference between describing your work and demonstrating your value and understanding of the bigger picture. Example Question: Can you walk us through a time when you led a project that improved customer retention? Response: I noticed a 20% drop in our app engagement rates over six months. After analysing the data, I identified a pattern: users disengaged after three failed login attempts. I prioritised redesigning the login flow to include a password recovery feature because it directly impacted user frustration and churn. By collaborating with the design and engineering teams, we launched the update, leading to a 15% improvement in retention within two months. I focused on this project because reducing churn was tied to our broader goal of growing customer lifetime value. Next time you prep for an interview, don’t just tell the story explain the why behind it. That’s what turns insights into influence. 💡 P.S. If you're someone who can confidently walk us through your why and translate data into meaningful action, we want to hear from you! We're hiring for a Lead Analytics role right now 🔥 .

#hiring Analyst, Audience Addressable, Philadelphia, United States, fulltime #jobs #jobseekers #careers #Philadelphiajobs #Pennsylvaniajobs #ITCommunications Apply: https://lnkd.in/gpfVp3hB Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households. Job SummaryThe Portfolio Operations team sits within the Technology and Services Organization. The team works with a variety of stakeholders, including Sales and Sales Development, Campaign Management, Ad Ops, Product, Measurements and Insights, and Engineering to monitor the performance of our Audience and Addressable segments. The Audience Addressable analyst will partner with all business partners within Effectv to support the growth, use, and performance of our Addressable products. This is a highly visible position inside the organization. Job Description Core Responsibilities: • Support added Addressable growth by servicing tickets for building queries, and network rankers, supplying HH counts, and creating campaign group segments. • Supports intake and turnaround of data requests from various sales partners utilizing various internal and third party tools to provide audience counts• Utilize Blockgraph, Liveramp and other third party vendors to execute upon client and sales addressable requests• Supports intake and turnaround of network and zone ranker requests using internal tools such as Looker, Lens, and AQT• Strong communication and customer service skills for client facing communication and interaction• Provides general support and awareness of data and viewership availability to sales partners• Assists in evaluation, maintenance, and design of existing and new team workflows and processes. • Troubleshoots audience and addressable tickets within agreed upon turnaround times using internal ticketing system• Communicates schedule and workload, and manages expectations for any actionable items to help the flow of business• Support and maintain always on segments in various adservers• Executes scalable objectives to support and benefit the Company's architecture vision.• Interacts closely with matrixed cross-functional teams

Opportunities Calling... ---------------------------------------------------------------- Seeking & hunting the right talent for our organisation on the urgent basis. ---------------------------------------------------------------- Mkt Analyst:1 Data Analyst:1 BrandingHead:1 Product Head:1 Program Head:1 Business Analyst:1 Policy Process Head:1 Growth Insights Head:1 Revenue Drivers Head:1 Business Models Head:1 Business Stactic Head:1 ---------------------------------------------------------------- Marketing Mgr:1 Key Account Mgr:1 Collaboration Mgr:1 Investor Relation Mgr:1 Business Associate Mgr:1 College Recruitment Mgr:1 Corporate Acquisition Mgr:1 Business Development Mgr:1 Franchise Development Mgr:1 Community Engagement Mgr:1 Community Development Mgr:1 Channel Partner Sourcing Mgr:1 Customer Service Support Mgr:1 Channel Partner Development Mgr:1 Strategic Alliances Partnership Mgr:1 ---------------------------------------------------------------- Credit Card BBRM 3 Retail Assets & Finance Loan BBRM 3 HR Talent Consulting Works 3 ---------------------------------------------------------------- Operation Mgr 1 Social Media digital Marketing Works 1 ---------------------------------------------------------------- ---------------------------------------------------------------- All Types of Insurance BBRM 3 Investment Wealth Mgmt 3 ---------------------------------------------------------------- Professional Skills Education 2 NGO Educational Social Works 2 ---------------------------------------------------------------- Regards, HR Talent Acquisition Mgr [email protected] [email protected] ICAC Group IMT Corporate and Company Mumbai

#hiring Analyst, Audience Addressable, Denver, United States, fulltime #jobs #jobseekers #careers #Denverjobs #Coloradojobs #ITCommunications Apply: https://lnkd.in/gM7G3C6j Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households. Job SummaryThe Portfolio Operations team sits within the Technology and Services Organization. The team works with a variety of stakeholders, including Sales and Sales Development, Campaign Management, Ad Ops, Product, Measurements and Insights, and Engineering to monitor the performance of our Audience and Addressable segments. The Audience Addressable analyst will partner with all business partners within Effectv to support the growth, use, and performance of our Addressable products. This is a highly visible position inside the organization. Job Description Core Responsibilities: • Support added Addressable growth by servicing tickets for building queries, and network rankers, supplying HH counts, and creating campaign group segments. • Supports intake and turnaround of data requests from various sales partners utilizing various internal and third party tools to provide audience counts• Utilize Blockgraph, Liveramp and other third party vendors to execute upon client and sales addressable requests• Supports intake and turnaround of network and zone ranker requests using internal tools such as Looker, Lens, and AQT• Strong communication and customer service skills for client facing communication and interaction• Provides general support and awareness of data and viewership availability to sales partners• Assists in evaluation, maintenance, and design of existing and new team workflows and processes. • Troubleshoots audience and addressable tickets within agreed upon turnaround times using internal ticketing system• Communicates schedule and workload, and manages expectations for any actionable items to help the flow of business• Support and maintain always on segments in various adservers• Executes scalable objectives to support and benefit the Company's architecture vision.• Interacts closely with matrixed cross-functional teams

I was asked in a recent #b2boring live event, what is the difference between #intentdata and signal data? The answer in the cases where intent data companies just changed their language to signals is nothing, but there is an emerging ecosystem of companies offering "signals" so I thought I would expand here. From my vantage point, there are three types of predictive/indicative data sets in the #b2bmarketing space Trigger data - Commonly referred to as signals, these triggers are usually moments in time scooped from publicly available sources that may increase your chances to hook a meeting. Examples - Hiring a lot of sales reps on LI, a new CEO, a positive earnings call, onboarding a new technology, recent layoffs, etc. This event data isn't necessarily a signal, but a trigger that something might be brewing. Valuable, but generally assumptive - and a lot of false positives. Intent Data - tale as old as time. This data is derived from generic website consumption data. Whether through a data cooperative, or bidstream manipulation, this data tracks which companies are on which random website based on website keyword analysis. I think we can all agree, ready a website about "10 trends in HR" doesn't indicate any interest in purchasing HR Software. This is the data set that has given a lot of B2B revenue teams a poor impression of predictive data. Signal Data - This data signals a company's interest in purchasing a software/services of technology. Mostly content consumption derived, the key differentiation here is what content is being consumed - as not all content is created equal. Vendor comparison reports, Product buying checklists, engagement with product review sites, this engagement is far more predictive than simple intent data. The difference is propensity to purchase, vs propensity to learn. Lots of confusion right now in this space, and lots of skepticism (rightfully so). Make sure you dive in deep into the question that matter when evaluating predictive data. Do they buy their data from another source? Does that source sell its data to other vendors? Is the data intent to purchase, or simple intent to learn? Can the vendor create custom audiences, built specifically for your company?

#hiring Analyst, Audience Addressable, Philadelphia, United States, fulltime #jobs #jobseekers #careers #Philadelphiajobs #Pennsylvaniajobs #ITCommunications Apply: https://lnkd.in/gf_7SVzx Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households. Job SummaryThe Portfolio Operations team sits within the Technology and Services Organization. The team works with a variety of stakeholders, including Sales and Sales Development, Campaign Management, Ad Ops, Product, Measurements and Insights, and Engineering to monitor the performance of our Audience and Addressable segments. The Audience Addressable analyst will partner with all business partners within Effectv to support the growth, use, and performance of our Addressable products. This is a highly visible position inside the organization. Job Description Core Responsibilities: • Support added Addressable growth by servicing tickets for building queries, and network rankers, supplying HH counts, and creating campaign group segments. • Supports intake and turnaround of data requests from various sales partners utilizing various internal and third party tools to provide audience counts• Utilize Blockgraph, Liveramp and other third party vendors to execute upon client and sales addressable requests• Supports intake and turnaround of network and zone ranker requests using internal tools such as Looker, Lens, and AQT• Strong communication and customer service skills for client facing communication and interaction• Provides general support and awareness of data and viewership availability to sales partners• Assists in evaluation, maintenance, and design of existing and new team workflows and processes. • Troubleshoots audience and addressable tickets within agreed upon turnaround times using internal ticketing system• Communicates schedule and workload, and manages expectations for any actionable items to help the flow of business• Support and maintain always on segments in various adservers• Executes scalable objectives to support and benefit the Company's architecture vision.• Interacts closely with matrixed cross-functional teams