Jae Scarborough

Marketers are getting even more sophisticated with data collection. Discover how these new strategies are making an impact. And if you want to learn how COX MEDIA leverages 1st party data for your business…Let’s Talk!

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Check out this @SEMpdx Engage 2024 Session recap via NotebookLM: How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies https://ow.ly/OhSe50U3YYE #thoughtleadership #EngagePDX #marketing

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🙋‍♂️Confused about what lockr does? ♻️ Maybe it’s time for a refresher 😉 The reason I ❤️ the quote Prohaska Consulting shared is because despite having a visual product, it sums it up. 📅 I’ve been 👂 that maybe we should do more public webinars and if that’s interesting, please drop me a note and we’ll get something scheduled. Happy Friday! #tgif #product #digitalpublishing #adoperations #identity #data

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You don't want to miss OptiMine Software, Inc.'s upcoming webinar with Domino's hosted by the Advertising Research Foundation (ARF) on June 25 at 12PM ET- REGISTER TODAY! https://lnkd.in/d4H-dE6h #GooglePrivacyChanges #MMM #MarketingMixModeling #DataLoss #MediaMixModeling #MarketingMeasurement

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Why Implementation Matters for Fractional CMOs https://lnkd.in/evfzMSVM . #fractionalcmo #digitalmarketingagency #bostondigitalmarketing #brickmarketing #nickstamoulis

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Kroger introduces a new media measurement model aligning with IAB standards to assess retail media effectiveness, utilizing first-party customer data for enhanced insights on media ROI and full-funnel impact analysis. #retailmedia #measurement Check it out here: https://lnkd.in/gMkp6M56

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Brain food this morning, Joel Harrison's B2B Marketing podcast with Gabie Boko. I love the way Gabie talks about marketing needing to push for and earn it's place in helping form business strategy. A brilliant and inspiring listen. Get it in you ears. https://lnkd.in/ejPHGY4e #marketing #strategy #b2bmarketing

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Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T

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This case demonstrates Amazon Cloud value in retail digital selling! 📈 Follow this link to discover how Nieman Marcus leveraged AWS to speed app development and create better digital sales tools for associates. If you'd like to learn more, reach out to Bubble Cloud/ Bubble Social Media Marketing.

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Are you ready for a successful Q4? Our new blog post dives into how to maximize your marketing budget as the year winds down. Learn how to focus on high-performing channels, leverage seasonal opportunities, and make data-driven decisions to get the most out of your spend. https://ow.ly/EI7I50Ty3L7

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Digital fatigue is real! With the overwhelming barrage of online ads and emails, it's crucial to find effective ways to cut through the noise. This e-book's comparison of cost per lead (CPL) for targeted direct mail versus other channels offers valuable insights for navigating this landscape. Link here: https://bit.ly/3UUxhiO #Valpak #DigitalFatigue #DirectMail #MarketingInsights 📬📊

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Check out our latest blog post and follow our business page while you are there!

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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Mobile optimization is key, especially when targeting Hispanic consumers.  People are more reliant on their mobile devices than ever—a trend that’s isn’t going away anytime soon. If your website and ads aren't optimized for mobile, you're likely missing out on a significant portion of your potential audience.  Make sure your digital presence is ready to capture those on-the-go consumers.

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