David Zenna

Amid rapid changes like AI advancements and cookie deprecation, the new Sellers and Publishers Report highlights opportunities for marketers to grow audiences through emerging, premium channels on the open internet. As consumers shift away from walled gardens, leveraging connected TV and digital audio, and focusing on authenticated ad impressions, marketers can meet evolving consumer preferences while respecting privacy. https://lnkd.in/eExEdqSM

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Oracle's decision to shut its advertising business by the end of September has sent shock waves through the ad industry. Brands and agencies rely on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for brands and agencies to adapt and find new paths forward. Read our latest article featured on AdExchanger to assess the impact and plan your next steps: https://lnkd.in/eemvFCeW #DataDrivenMarketing #MarketingStrategy

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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🌟 Explore Success Stories with NJ Advance Media! 🌟 Want to see how we've helped businesses achieve their goals? Check out our latest case studies to witness the impact of our innovative solutions across different industries. From enhancing brand visibility to driving sales, our success stories highlight the power of strategic media and marketing. #SuccessStories #CaseStudies #NJAdvanceMedia #Marketing #BusinessGrowth"

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The AI Revolution is reshaping the advertising, marketing, and business landscape. Clara Shih, CEO of Salesforce AI, delved into the transformative power of generative AI at IAB Tech Lab Summit this morning. Her talk highlighted recent breakthroughs in content generation, personalization, and immersive experiences. Clara also shared valuable insights on best practices for continuous learning and organization change management. Advertisers, publishers, and agencies can seize this moment to unlock new growth and opportunities. Also it’s great to see an Asian Female CEO on stage! Represent!!! #AAPI #AI #ArtificialIntelligence #Marketing #BusinessTransformation #iabtechlabsummit

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Check out this episode of the Martech Podcast, featuring ARF President & CEO Scott McDonald as he discusses Retail Media Networks' impact on advertising and business longevity. He addresses the growth in retail media networks, potential cannibalization of other sectors, and long-term impact on brand equity. #AdvertisingResearchFoundation #advertisingresearch #retailmedianetworks

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🚨Useful eBook 🚨 See what the 8 "musts" are for successful partnerships in one of our latest eBooks1 Maximize revenue, prioritize action items, and leverage Partnerize technology for growth strategies. Download now: https://okt.to/qokp2g

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gt2aM2jG

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Thank you Pattern® #accelerate24 for the opportunity to share what Keynes Digital is doing to help brands scale their customer acquisition and growth via #DTC and Amazon and other channels. #CTV is the fastest growing paid channel and the #CACs are as profitable as #search #social and other paid channels. The most important component of any CTV campaign is validating performance and we will be prepared to share what Keynes does to ensure your #adspend is delivering the #ROAS to make this a profitable and scalable channel. The opportunity to speak with brands directly about our #CTVadvertising services will only help these companies scale their business, even when political advertising drives up the cost of marketing for these brands. We look forward to showcasing what is possible when you partner with a partner like Keynes Digital “Parting ways with our self-service platform, we decided to work with Keynes Digital for programmatic media buying and CTV. They were able to offer far more data providers + integrations for audience targeting and a strategic POV that our self-service platform could not. We have not only been very impressed by their client service and partner collaboration but also very satisfied with our results over the past 2 years. They operate as a true extension of our team, and I trust them explicitly. 5 stars, highly recommended.” Allyssa Kaiser, VP DTC & Marketing, NEST New York "CTV has become an essential component of any company's media portfolio. Its effectiveness in generating broad top-of-funnel visibility, coupled with precise audience targeting, has been instrumental in not only elevating brand awareness but also in driving conversions. With Keynes, there's a genuine focus on what benefits our brand most, steering clear of self-serving strategies or monopolizing credit. They provide clarity on funnel targeting opportunities and collaborate closely on devising the optimal business strategy. Their approach is top-notch, and their team stands out as one of my preferred partners — quick to respond, highly knowledgeable, and all-around exceptional." Nicole Goldberg, Director of Growth Marketing, Faherty #SLC #SaltLakeCity companies and those attending #Accelerate. I look forward to seeing you in-person and in-session. #paidmedia #programmatic #growthmarketing #SiliconSlopes

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Connected TV offers many benefits to advertisers and consumers vs. linear TV. Amazon Ads CTV advertising uniquely has Fire TV, offering innovative video ad opportunities that allow brands to extend their reach and drive meaningful outcomes across the advertising funnel. Learn more in the Ad Age article. https://lnkd.in/g_uJTHFT

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In today's digital landscape, where consumers increasingly turn to connected TV and addressable TV for entertainment, precision targeting has become more critical than ever for automotive advertisers. We discuss this in an article in Ad Age, "How Auto Marketers Drive ROI With Precision Targeting and Measurement in the Streaming Era."

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Automation offers some benefits, but the inherent risks to automation in the programmatic supply chain point toward an existing legacy of #AdFraud and unbalanced deals in the space. If the industry cannot be trusted in its current form, what can make advertisers feel secure should even more of the process be conducted by black box algorithms? Trust is valued at a premium, and the way things are going, there is little confidence in automation's ability to bolster that trust. #AdTech #Innovation #AI

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Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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With Generative AI (GenAI), marketing personalization is reaching new heights. Acxiom's Cloud and Platform General Manager Jason Brown explains how GenAI can help brands overcome the data gap, customize ad content, and create a new level of customer experiences. Read more in The Drum:

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With Generative AI (GenAI), marketing personalization is reaching new heights. Acxiom's Cloud and Platform General Manager Jason Brown explains how GenAI can help brands overcome the data gap, customize ad content, and create a new level of customer experiences. Read more in The Drum:

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Connecting with first-party data ensures Coles360 is not just targeting it's customers that matter the most to brands, but driving quantifiable results. 360Impact provides insights on incrementality that brands need to grow. Some great insights from the maestro of all things measurement Andy Ford... exciting developments to come in this critical and demanding space. #coles360 #coles360impact #measurement #1stpartydata

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