Walter Chistoni’s Post

Oracle's decision to shut its advertising business by the end of September has sent shock waves through the ad industry. Brands and agencies rely on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for brands and agencies to adapt and find new paths forward. Read our latest article featured on AdExchanger to assess the impact and plan your next steps: https://lnkd.in/euA_fgRY #DataDrivenMarketing #MarketingStrategy

Oracle's decision to shut down its advertising business by the end of September has shaken the ad industry. 📉 Brands and agencies rely heavily on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for everyone to adapt and find new solutions. 🔄 Don't miss our latest article on AdExchanger to learn more about the impact and discover your next steps! 📰✨ #DataDrivenMarketing #MarketingStrategy

If you’re not leveraging where your customers are in real time, you’re missing a trick. From knowing where your audience is right now to building multiple user touch points via hyper-relevant ads that boost engagement, geo-targeting is transforming digital advertising. We’re breaking down how advertisers are using location-based data to maximize their reach, enhance user relevance, and drive results—right where it matters most. Read more here - https://bit.ly/40d3EME #geolocation #digitaladvertising #digitalads #digitalcampaigns #geolocationtargeting #datawrkz

Folks, the cookie is dying. 🍪 No, not the treat beloved by our favorite blue Sesame Street character—the online user behavior tracking feature, specifically the third-party variety. Is this something your brand uses to monitor audience activity? If so, how are you planning for its eventual demise? This Marketing Dive article suggests turning to data-driven insights. #Cookies #UserBehavior #DigitalMarketing #DataDrivenInsights #MarketingStrategy

Gelocation-based targeting can take your campaigns from 'meh' to 'wow!' It's the difference between, say, advertising for your restaurant in the entire city vs in a 3 block radius from your location. And it's native in Vizibl DSP. From zip-code based targeting to 100m within a specific latitude/longitude.

The future of audience connection in a cookieless world: are you ready? 🌐 With privacy regulations tightening and third-party tracking on the decline, advertisers face a growing challenge: how to connect with audiences effectively. For publishers, the shift to first-party data is more than just an adaptation - it’s a pathway to sustainable, privacy-compliant audience insights. Discover how first-party data enables personalized experiences, fosters user trust, and drives revenue in a cookieless world. Dive into our article and explore the evolving concept of the "addressable universe"- the reachable audience pool defined by first-party data 🚀 👉 https://lnkd.in/e8aAbqhM #screencore #programmatic #advertising #ad #cookies #cookieless

By leveraging data intelligence, using deterministic data models to understand their audience, and tracking key metrics, advertisers can deliver highly relevant ads that drive results and maximize their ROI

Steven Johnson breaks down the flaws of MTA and dives into a Meta study on how Gen Z shops in this awesome blog. He also explains why audience ad interaction is the key to boosting your marketing game 🙌 Check it out for yourself here: https://okt.to/E37wGZ #marketingstrategy #MarketingSuccess

By leveraging data intelligence, using deterministic data models to understand their audience, and tracking key metrics, advertisers can deliver highly relevant ads that drive results and maximize their ROI

Sell side curation is fast emerging as the panacea for 3rd party cookie deprecation with sell side platforms re-emerging as preferential providers of quality first party data and inventory through PMP marketplaces. As a platform that sits close to publisher inventory and gets a first look into every ad request + audience engagement metrics, Adster is uniquely positioned to help publishers curate inventory for marketplaces and access direct demand through its Ad server. #sellsidecuration #adtech #programmaticadvertising #programmatic https://lnkd.in/geUAGTd4